Link building is when you have an original article. Think of a "pyramid" your article is at the top. then you write 2 articles related to the first article that is related to the article at the top of the pyramid. Then you link all 3 articles so that your visitors will see the info.you have on the other 2 article.
A do follow link is a link you want to link to because it has a good rank with Google search and it comes from a trusted source.
A no follow link is a link or article that has no rank with Google. The reason the article/link maybe no follow is because its newly published,no keyword Google hasn't found it,or it is duplicated content,a topic that has been written to death with to much competition or poorly written.
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