Webmaster Blog

A well thought out blog sit alone on the web without proper marketing. Successful Blogging have many different strategies to get traffic to their sites. Paying attention to their advice can help the blog reach viral status. Gaining the attention of search engines is a priority for bloggers. Search Engine Optimization (SEO) is the most crucial part of marketing a blog. Ranking higher on a search engine is going to bring in the most visitors. Many successful bloggers dedicate whole websites to SEO. Researching this aspect of marketing a blog is beneficial to gaining a readership. SEO is all about keywords and their placements because that is how a search engine is going to find a website. Consider the name of the blog, the titles and subtitles placed within the blog and actual content. Do not overrun a blog with keywords because they should be placed naturally. Writing exceptional quality reviews or articles is like providing an introduction to a blog. Content sites are an excellent place to post these articles. Leave backlinks to the full blog where readers can continue their research will drive traffic back to the blog. Posting pictures on sites like Flikr and then having a backlink...

In the race to be the most popular Internet search engine on the planet, the field is aptly described as a group of tortoises conspiring to catch a hare.Google dominates search competition so thoroughly (82.89% of the global search market share, at last count) that it’s often hard for tech commentators not to just shrug their shoulders and write about something else. Even so, love of underdogs and the prospect of the overthrow of empire attracts buzz.  Now, it appears Microsoft may be taking another jab at the champion in a tag-team effort between its Bing search platform and Mozilla’s Firefox Web browser. Bing has been an albatross around Microsoft’s neck since 2009, losing the company $5.5 billion in intervening years, but the new deal may breathe new life into the war of the search engines.  Microsoft hopes the deal, inked in the shadow of an expiring partnership between Mozilla and Google, will help elevate the search engine’s paltry market share of 4% to something that can justify not terminating the venture before it hemorrhages even more funds.  The news sheds new light on rumors in other camps that have been speculating on Microsoft’s possible acquisition of Yahoo, and would suggest...

It’s been proven in various studies that using online images can grab a user’s attention faster than plain text content can. With that being said, it’s smart for local business owners to incorporate images as part of their online marketing campaign as often as they can. A fantastic tool to help incorporate images as part of that strategy is Panoramio, an image sharing tool owned by Google.  But what makes Panoramio different from other image sharing tools?  There are a few capabilities within Panoramio that make it a smart choice for local business owners, including: The ability to easily share photos on Twitter and Google Buzz. The ability to incorporate local business GEO modifiers that the search engines like. The ability to display an icon on a map that represents where you’re located, or where each picture was taken. Note: This is great for home contractors who do a lot of work out and about. They have the ability to literally show all of their jobs with images on a Google map that can be incorporated into their website. If someone asks, “Do you have a list of where you’ve served clients?” The contractor can respond with, “I can do better than...

Often, business owners fail to recognize the complexity behind successfully marketing online. Since the Internet is so accessible, they figure it’s just as easy to create an effective online presence. They end up diving in and messing up their potential earning power through poor page rates and ill-conceived pay-per-click campaigns. Don’t make these same mistakes … Keyword Stuffing isn’t Gravy So search engines find your site by inbound links and keywords. The more keywords, the better, right? Wrong. Too many inexperienced online marketers stuff keywords into website copy. The result is difficult-to-read, often pointless, and most usually unhelpful to the reader. Instead of getting a better position in search results, you’ll get knocked. Ideally, your copy should have 2-4% keyword density. A Link isn’t Always Good Yes, one of the ways your site gets ranked is by the number of inbound links. When a site has a link to yours, you are deemed as important, credible … or not. If the link to your site is on a website with a poor page rank, it can actually harm your positioning. This is never truer than with the terrible marketing practice of link farming. There are credible ways to add links to...

Articles giving some tips for using social media to attract real customers. Are you trying to figure out how social media can actually help your company? As explained in a recent Fast Company article, while businesses of all sizes are embracing social media, many are doing so without measuring its actual impact on their business.  If you would like to utilize what everyone's buzzing about but don't want to waste time on something that's not going to bring in actual customers, you need to:  Solve Problems As They Arise  While social media platforms are commonly criticized for being places where people talk about "nothing," the reality is there are still opportunities in seemingly pointless banter.  Even if people are just using a social media platform to talk about their day as they go through it, problems are one of the things that's going to come up in this stream of conversation. If your product or service can solve someone's problem, what better time for them to know about it than when they're actually having the problem?  Although social media platforms generally have some kind of search function, most companies who use this tactic find that it's easier to use a more...

A discussion on SEO never ends without a mention of creating unique quality content. While I wouldn’t dare to differ from this basic fact, I’d like to differ on popular notions of quality content.  For me quality content is content that gives me what I’m looking for. Ask any guy offering professional SEO services, and he’ll tell you that good content is one that helps him attract links. But we’re talking of content in terms of the average searcher. For instance, if I was looking for information on Hailey’s comet to help my daughter with her science project, the last thing that I want is high brow information that discusses about the subject in detail. I need something that explains in simple language about the comet. Now that’s what SEO content is all about! To give people what they want and are looking for. Easier said than done, you’d say. But the trick here is to think about words that a user is likely to type when looking for an answer for his question and then construct an article around these words. This includes including these words (keywords) and presenting it in a manner that’s easily comprehended by the targeted reader....

Okay so you’ve had a look into search engine optimisation (SEO) and you’re a bit overwhelmed. I was at first too, but then I happened across a list of tips on how to optimise your site. Here is a run-down of what I did and what you can do too. Okay so you’ve had a look into search engine optimisation (SEO) and you’re a bit overwhelmed.  I was at first too.  But then I happened across a list of tips on how to optimise your site yourself in just one hour and I thought, ‘Yep – I’ll give that a go’. Some of the tips worked and some didn’t.  Some I adapted to fit my needs better.  The list is long gone but it quickly taught me the value of SEO.  After I saw the results of my quick-fixes, I decided it would probably be a wise investment to pursue it further and it’s something I’ve been dedicated to ever since. Here is a run-down of what I did and what you can do too. Analyse Your Page Titles Are you page titles as relevant as they possibly can be?  They are amongst the first things that will drive relevant traffic...

Dream come true, work online from home, affiliate marketing - one of the best ways to start online home based business. Learn how to do it the right way. Thanks to affiliate marketing, more people are realizing their dreams of working online. Even if you work a ton of hours all day, it hardly feels like work when you are sitting at home and have the power to walk the dog, go to the store or make dinner whenever you want. There are few things more rewarding than not punching a time clock or having to answer to someone else.  That being said, if you are going to have a successful internet business, you are going to need a well-thought out, strong foundation. This way, when your business takes off, you’ll have a plan that will empower you to react positively without hesitation.  Create a Mailing List  You want to be able to contact customers to inform them of new products, promotions and ask for referrals. Now, keep in mind, this does not mean bothering them daily until they click they finally feel the need to click the unsubscribe button. Create your list and use it thoughtfully. Earn Trust and Loyalty...

What is Google Analytics and how to use it properly, advanced segments and funnels. How to get the most out of Google Analytics Google Analytics tells you what is important about your site, what it doesn’t tell you is how to use this data. Most of the people that use Analytics will have a basic understanding of what it is trying to tell them, they know how many visits their site received, the average page views and the bounce rate. To be really able to understand the data you need to know what it is telling you. Knowing how to interpolate the data means that you can make a more informed decision. Many site owners are now beginning to realise that it is not necessarily the amount of traffic the site receives but the actions that the traffic takes once they get to their site and more and more of us are now looking to Analytics for these answers. The question is what answers should we be looking for. Conversions. What is classed as a conversion will differ from site to site and when it comes to Analytics it doesn’t really matter what the conversion is as long as you are...

Why SEO Is An Important Part of Your Online Marketing Campaign

Digital marketing in the Middle East faces some challenges even as it grows in popularity. According to a global conference planning firm that recently held a large digital marketing event in the Middle East, there are 30.2 million social media users in the Middle East today. Fifteen million of those users are on Facebook and 5.5 million of them are on Twitter across the region. Digital marketing in the Middle East is clearly on the rise, both for users and businesses – 12.5 percent of MENA businesses surveyed saw an increase in their digital marketing budgets of 80 to 100 percent in 2011. Levant Digital is a full-service digital marketing firm in the Middle East that has several decades of businesses and marketing experience. Levant Digital customers can choose from a wide array of digital marketing services, including social media marketing, to improve their company’s online presence and increase their bottom line. By reaching out to the millions of Middle East users already online, Levant Digital helps companies capitalize on an existing customer base that is ready and waiting to be tapped. Despite the obvious growth in popularity both on the user end and for some companies, Middle East digital marketing...

When it comes to search engine marketing, it’s clear that some businesses are simply operating on a different level. Large corporations are able to throw vast sums of money at their online marketing projects, without having to worry about a little bit of waste here and there.This can certainly be seen in the world of paid search. While many smaller businesses struggle to write targeted Adwords ads in order to get the best returns, some larger companies make use of marketing agencies and don’t ask too many questions about where money is occasionally wasted.It would be nice to think that things would be different in the world of organic search, but the reality is that “money talks” here too. If you don’t believe me, simply check out the search engine results for many of the big financial terms – you’ll find that the results are dominated by the same old big spenders.Things weren’t meant to be this way! Many people believed that the Internet presented a level playing field and that any business could gain exposure within Google. All that you were supposed to need was the ability to display relevance.It’s clear that SEO is more complicated that many people were...

If you have a website that is trying to find online success, you must be aware of the fact that web design is important. However, if the website doesn’t have chance at good search engine rankings, not many people will be able to come to know about it. Web designing is an integral part of your website but being search engine friendly is equally important. The aim of most business websites is to share an online presence get seen among search engine results, at least among Google, Yahoo, Msn and Bing. If you’re interested in making your website search engine friendly, you need to follow certain basic principles and some effective content development practices. Have a look at some great tips that may lead to a more search engine friendly website without sacrificing your style and creativity. Improve the site navigation of your website: If you’re using Flash for navigation on your website, this may be a bad news for you if you’re not aware of making Flash objects web-crawler friendly. It has been researched that most search engines have a really tough time navigating through as website that uses Flash. You can even try out CSS that can provide almost...