Webmaster Blog

While Google and the other search engines have laid down what they consider to be the criteria for authority and trustworthiness in a website or webpage, these terms seem to have led to more confusion than before, especially since most people think of SEO the moment they think about website or page quality. It can make it very difficult to know which way is which when you get either vague or even over precise information. Let us break things down into an easier to digest checklist of what makes a webpage a "quality" page. Authority This is a basic drill down technique. If the page does not meet the first criteria for authority, then move on to the next until one is found that works. Is the author themselves an outright authority This may occur when the author is a very well-known person that requires no proof or validation. If Stephen Hawking has something to say about the origin of the planets, you just take it at face value without a word otherwise. Credentials Granted, not many people have a running list of all the experts in the world. If a site author is unknown to you, they most likely are,...

Being a consumer is not a 'given' luxury.  Sure, one can technically get out their credit card and commence collecting any heart-desired commodity.  But that would not be very smart.  Consumers exercise due diligence when making purchases. Business decisions warrant more diligence.   Those, like your bosses, would agree.  Here's a scenario: Your boss tells you the company is interested in investing in search engine optimization.  You quickly conduct a search for SEO company reviews or a comparable query.  What will you see?  Exactly what you need or expect?  Maybe so, maybe not- consider the following information about company reviews. Is it Paid? Some SEO company reviews are paid reviews.  It doesn't mean they are not valuable.  But it's necessary to separate an objective review from an advertisement, which some are essentially.  It's worth your time to consider the source of the SEO review.  Is it a reputable source?  Why was the review done?  What is the author's career path, are they in the industry too?  Does the author write posts in exchange for payment?  Ensure you can decipher whether the review is objective or a paid advertisement. Is it Multi-faceted? What are the SEO company reviews reviewing actually?  The overall provider? ...

With the boom of the Internet, many business owners and corporations have seen its potential as a powerful means of marketing and advertising. That is why majority, if not all, companies now have their own website to promote and showcase their different products and services.
But website owners know that it is not just important that they established a website. For a website to be considered successful, it should have a high ranking that it will always appear at the first few pages of search engine results pages (SERPs) of popular search engines like Google, Yahoo, Bing and more. For this reasons, companies employ the help of SEO experts to implement strategies that will improve the site’s SEO and ranking.

Some of these strategies include: White hat link building. Site owners find reliable and good quality sites where they can get backlinks. They can get backlinks by submitting guest posts to other sites in exchange of a link to their website, commenting to sites with good page rank that is related to the website’s niche and more. Content Marketing strategy. This is done by publishing keyword rich and good quality content on the website while observing the right keyword density Social Media Campaign....

Everyone knows that social media marketing is having a ‘moment’ right now. Especially with Google’s latest updates, Penguin and Panda, penalising what it deems to be underhand SEO. But with everything else to manage, it can be difficult to dedicate time to all your social media platforms. Twitter, Facebook, Pinterest and LinkedIn all require an investment of your time, something many small businesses simply don’t have. But if you’re looking at making social media a bigger part of your marketing campaign, there are ways to make the process easier. Here are three, free ways to save time on social media marketing: Hootsuite There are plenty of social media dashboards available to help you integrate and manage your social media platforms. If you’re looking for one that offers the most, for nothing, you should give Hootsuite a try. The online dashboard lets you manage Twitter, Facebook, LinkedIn, and Wordpress accounts all in one place. With simple column layouts, it’s easy to check your mentions and join in with industry conversations. It’s also really easy to schedule bulk posts for weeks, even months into the future. This will leave you free to carry on with your other tasks, while maintaining your online presence....

Top ranking in the search engines is the leading aim of any website owner and for this task lot of website owners can be seen putting lot of efforts. There are large numbers of options available and among all of them one way links are highly considered as best for helping any website to improve its ranking in the search engines. In order to make the website more popular one has to find an effective alternative to bring the traffic towards a specific website in order to raise its visibility and this is actually the primary target of the one-way-link. When one go for link popularity the rankings in the search engines are improved up to a great extent. The one thing that must be kept in mind that getting one way link needs a specific time to show its effects. Useful information Basically the one way links are considered as the external links that generally point to any web page of a specific website. They don’t have any opposite link back. The one way link from the same category website are is highly regarded as a favorable vote towards the content on a specific website and the search engines. General...

Backlinks are incoming links which you get from other websites to promote your site or blog. They are also termed as referrers or do-follow links or inbound links. Getting quality backlinks are important for two reasons, firstly these can gauge the kind of respect and eminence you have earned over the internet and secondly these help you to a great extent in improving your site rankings over popular search engines. So the higher the quality of your backlinks the more visible you become over the search engines. Conversely, if you have disreputable backlinks or do not have any, then your credibility over the internet is at stake. You simply have to put efforts to secure quality backlinks to enjoy a couple of benefits as discussed below. Improves your search engine rankings The moment you create your website it simply starts with zero backlinks and hence cannot be seen over different search engines. However, if you start building up backlinks consistently for a couple of months you can see your site getting indexed by the popular search engines which certainly improves your site rankings. If you want to outrank your rivals’ sites, try getting more number of quality links than them. It...

Internet has today become one of the most preferred platforms to promote success and growth of any business or firm. Even a small businessman is aware of the Search Engine Optimization that has ultimately led to an increased demand for successful SEO campaign. Many companies try to implement different tactics for SEO independently. However, results are considerably slow. Even the algorithms of SEO keep changing frequently resulting in exclusive filtering of spam and low quality low quality content links or sites. This results in paying a good amount of penalty charges at the end. Tips for a successful SEO Campaign: It is necessary to set-in you target standards. You must try to focus on the niche customers. You can select your product as a main keyword for your SEO campaign. This will directly increase more traffic towards your site. You can also conduct an intensive research to find varied keyword utilized by visitors for visiting your site. You can apply specific traffic rewarding keywords to easily drive more traffic to your website. Every successful site must have a successful design along with greater flexibility too. Only this can help visitors to easily switch in between different web pages. By utilizing...

The first step in building an online presence is creating your website that will showcase your company and your product. Before you can build your website, you must first choose the domain name which will be the website URL that your company will be known for. This website URL will serve as your online identity that will represent your company in the World Wide Web.Aside from this, organization must also choose an SEO friendly domain name to ensure that your site will get higher rankings in search engines. The domain name must contain keywords that focus on your company’s niche and business objectives as it will help drive traffic to your site for your business success.
So how do you choose an SEO friendly domain name? Here are some pointers:
 Choose Keyword Rich Domain Name. When choosing the domain name that will serve as the site’s URL, make sure to use keywords that are relevant to your business. This will help search engines index your site faster and once you are indexed in popular search engines like Google and Yahoo, your site will have a better chance of landing at the first page of Search Engine Results Pages (SERPs). Using keywords in...

For the average writer, there are many avenues to get started. Blogs, forums and even personally created websites. The more you write the more your work is seen. From guest blogging to your own blog site, there are endless possibilities. This is not the case for all. If a website is offering a service or a product, there is not a constant streaming of content being added to the site. New products? Sure. New services? Sure. Even new descriptions. But the main content is still stagnating on the website unless, of course, new words are fed to the website. For those who do their research before they begin an undertaking such as building a new business website, they will know the importance of good SEO, or rather, good search engine optimization. With the thousands of resources available on search engines, it may not be the easiest to determine which pieces of advice to follow. There are certain truths no matter the information, and one would be that SEO can be incorporated into your website design. Is it always easy? No. Can it bring more traffic to your website? Yes. So you may ask, if SEO works so well, how can you...

Link building strategies are virtually ubiquitous on the web. It wasn't all that long ago that it was possible to rank a site without a clear link building strategy. Today, almost everybody has such a strategy, and the only way to pull ahead of the pack is with an advanced link building strategy. As time marches on, Google is giving less value to easily obtainable links. This means that simple link exchanges, directory submissions, and blog comments aren't going to cut it anymore, at least not on their own. Advanced Link Building: Guest Posting and Link Bait It's not pleasant to hear, but the only way to secure your site's future is to do things the hard way. The more difficult your strategy, the more effective it becomes. Advanced methods like guest posting and link baiting are the only way to ensure a robust site with a diversified traffic stream and resistance to algorithm updates. 1. Guest Posting This is one of the most powerful weapons in your arsenal, but it needs to be done right or it can actually be a waste of time or even counterproductive. Start with an understanding of why you are guest posting in the first...

As a website owner, you have may have already considered the benefits of undertaking a site audit to assist with your Search Engine Optimisation. Perhaps you have been sitting on the fence for a while and feeling a bit undecided about whether it's really worth it? Below you will find details on what a website audit is, and what benefits it can offer to you and your business. Hopefully this will guide you through all you need to know and may even give you some tips on how to complete some of the audit yourself. A website audit is generally undertaken by an independent auditing specialist or SEO expert, and focuses on the different components and functionalities of a website. A concise audit will also evaluate content, rankings and the overall quality of your website, amongst other aspects. The company or individual undertaking the audit, should be a proven expert in the Search Engine Optimisation field. A site audit is vital for the following reasons: The analysis will give you an overview and strong insight into new graphic and strategic ideas for your site. The audit will ascertain any current problems with your site that may be affecting your website rankings,...

Google has shown that it wants to be a bit more like Facebook, and Facebook is trying to edge its way into a small piece of Google's pay-per-click profits. While neither one is likely to completely overtake or replace the other, at least not for many years, it seems that search and social media are destined to eventually come together into something new. And so the question to be asked is: What will happen when search and social media finally become the same thing? As interesting a question is that is, however, it's actually a bit of a trick. That's because, in many ways, they almost already are... at least as far as most business owners and marketers are concerned. After all, new customers typically turn to search engines first when they are looking for products and services, but most also like the advice of friends and colleagues before they make a buying decision. And so, from an online marketing perspective, the two are already intertwined. That insight leads to some important realizations for your business plan. Here are three things you have to know to succeed in the shrinking world of search and social media: Keywords matter everywhere It used...

This is a true story told to LatPro.com, the worldwide leader in providing online employment resources for Hispanic and bilingual professionals since 1997. With 95 of the Fortune 100 companies using its service, LatPro is the largest diversity employment site in the U.S. and the most complete personal career advancement service for Latino and bilingual professionals. Visit to find careers in your field specifically tailored for Hispanic and bilingual professionals like yourself.   My job title is SEO Specialist and I work in a variety of industries as I am self-employed. The main industry I work in would be considered affiliate marketing as I operate several of my own web properties and generate revenue through affiliate marketing programs. I have worked in this field for three years now. When I describe what I do to others I explain that I get a cut of the revenue generated by sales from my websites. I have to explain what an affiliate program is first so that people can understand how I make money from my websites. Once they understand affiliate marketing, it is easy to explain to them what search engine optimization is and how that drives the revenue I create. On a...

There have been growing questions as to whether the practice of search engine optimisation is alive and well, or whether what some people in the digital marketing field are chanting is true - that “SEO is dead”. There are fears that with all that search engines are doing, especially Google, that there is no space for an SEO strategy. Before we get ahead of ourselves though, let’s just look at what I am getting at. I don’t mean that SEO is in fact dead. I mean that the old practices of manipulating the search engines have passed. The days are gone when all you had to do was add your site to a few well known directories and “BAM”, it ranked. Many SEO’s, including the big guys, have used black hat tactics in the past to rank themselves and their clients. Things like forums, cache links and general comment and link spamming have been noticed by search engines and they too can no longer give you that short cut to the top. Building up link chains or a multitude of Web2.0 sites also no longer guarantees rankings, SEO is no longer a set formula - there is no step by step...

When people think of web hosting, they think of whether or not people are going to get to their website. But, they don't tend to think about whether their efforts in optimizing their websites for the search engines will be harmed by choosing a particular web host. Believe it or not, but who you choose to be your web host can significantly impact whether you rank high in the search engines or not. There are a few reasons for this. The first thing to consider is the time in which it takes your website to load. Matt Cutts, the lead engineer on the spam team and the overall SEO conduit for Google, said that load time is a factor that Google takes into consideration when ranking websites. While it isn't the biggest or the most important, it is one of the many factors. The reason for this is twofold. First, if the web page is taking ages to load, people won't be able to get the information they are looking for in a reasonable time. Because Google is in the business of getting people to information as quickly as possible, if people are stuck waiting second after second to get the...

If your company has a website and you want as many potential customers to visit it as possible to buy your products, use your services or to contact you for further information then then SEO can greatly enhance your company’s chances of success. This article takes a look at what exactly SEO is and how you can use it to benefit your business. Definition Basically Search Engine Optimization or as it is more commonly known, SEO, is an online marketing technique that aims to rank your website as highly as possible in search results. There are billions of websites on the internet, containing masses of information, products and services and Google along with other search engines try to provide their users with the best possible results from their search. This means that they want to display the websites that are most relevant to the search that has been performed. SEO uses a variety of techniques to ensure that a website is considered as relevant to the search that has been performed and that a website generates as much relevant traffic as possible. Organic & PPC There are two variations of search engine results, namely organic results and pay per click (PPC)...

Much of what SEO is about in these post Panda days can really be seen as inbound marketing. The very last thing people want is to be leaving money on the table concerning the costs of SEO. However, when they are not including inbound marketing factors in their projects, they just do that. A company can have the greatest SEO but if they are not focused on giveing people what they want the company, and therefore the SEO campaign will not really be successful. By including inbound marketing techniques into their project plans, companies place themselves in a position to grow. By providing a continuous effort in inbound marketing strategies, online ventures can enhance their quantity of retained consumers. Good online content is like bait drawing those interested back to your site. Businesses using this set of skills can simply embrace the particular technique of content publishing without going far beyond what it is they do the best. Listed below are several ideal strategic steps for content which companies can easily use for this inbound technique to get better results. Leverage Site Information If you are studying the market vocabulary in your industry so that you can nail a service or...

Getting high rankings in search engine results and generating a lot of traffic online is now much easier to do - provided you have a lot of money to hire experts in the world of SEO, that is. But what are you supposed to do if your budget is limited? Can you still benefit from SEO if this is the case? Well, the truth is that you can still benefit from SEO even if you are on a limited budget because there are a lot of SEO providers and SEO experts out there who won't charge you too much for their services. Of course, you have to remember that cost is only one of the factors that you will have to consider when looking for SEO help online. Although it is one of the bigger factors, there are still a lot of other things you will need to look into before choosing the perfect SEO company for your needs. Here are some of the other things you should keep in mind. Search for the cost of each service that the company has to offer. One of the biggest problems in today's day and age is that several SEO service providers charge...

Running a blog is a great way to share your thoughts and opinions with millions of people. It doesn’t matter if you’re a stay-at-home mum, a small business owner, the CEO of a Fortune 500 corporation or a budding musician or photographer - a blog is your open window to the world. It’s a place to speak freely about the things that matter most to you - your dreams, passions, hopes, ambitions and projects. Starting a blog is easy and doesn’t have to cost a cent. There are many excellent free blogging sites available, such as WordPress, Blogger and Tumblr. Choose a host, select a theme and you can be up and posting in next to no time at all. The hard part about blogging is making your voice heard and your presence felt among the millions of other blogs crowding the internet at any given moment. Those first few posts to your fledgling blog nearly always come freely. Your brain is bursting with ideas and for a while it seems as if the well of inspiration will never run dry. People are visiting your blog, reading what you have to say and perhaps even sharing their own comments, and this...

2011 was a big year for Internet marketers, especially with the Google Panda/Farmer update taking down former monoliths in the SEO world. So, what is your resolution in 2012? Beat the algorithm, that’s what. Well, you can’t beat Google, but you can do some simple things to help your SEO efforts. Some of these tips may seem a little familiar to pre-2012 SEO, but they now have special emphasis. Original Content Do you know why most of those monoliths were taken down from Google heaven to veritable hell? Because they had 1,000 pages on the same topic. “How to play a guitar”, “how to manually play a guitar”, “how do I play a guitar?” “how does one play a guitar?” Both people and search engines got tired of this. There are also those terrible scraper sites that steal people’s content in the hopes of ranking above them.How do you beat this? Work on some good and original content that people will like, not just reiterations on the same thing over and over again. Work on Keyword Percentage Do you know that when search engines first started, adding the keyword cloud or having a keyword percentage of 10% was considered good? Can...