Webmaster Blog

If your company plans to release a mobile app, then user testing is a critical part of this process. Your organization's reputation can be significantly affected by the quality of your mobile app. Your audience should have access to stable software that accomplishes its purpose. Extensive user testing can ensure that audience has the best experience possible while using your app.   Device Testing When you launch a new mobile app, you need to consider current device operating systems and think about backward compatibility. Not everyone in your audience will have access to the hottest new gadgets and operating systems. Consider your target demographics, and make sure that your app works with some of the most common devices currently on the market. Test your app out on these devices to make sure that the user experience is uniform across platforms. Long Term Stability Will your app stand up to the test of time? App creators prepare for new operating system updates by testing apps extensively with early developer versions. This allows your company to adjust its app to work with new operating system functionality. If you drop the ball and fall behind mobile progress, then your app runs the risk of...

Vine is an app that is owned by Twitter. The purpose of the app is to capture a short video that can be shared online. You get just six seconds to capture your visual creation before sharing it with the rest of the world on Twitter or embedding it on other networks or websites. Vine was once only available for people with iOS devices but now it can be used on android phones as well as Windows Phone, Windows 8 and HTML5. This is an app that took of tremendously quickly, with 110,000 vines shared within the first two days of being launched and now it’s not only used for fun, it’s used for marketing. Tips for Using Vine as Part of Your Social Media Marketing You need to begin with creating content that is going to engage your target audience. This is probably the most difficult bit, especially if you’re not particularly creative. Revisit your marketing brief and ensure your target audience are going to respond to Vines. Then begin considering your current campaigns and come up with fresh ways to expand on your marketing using a six second looping clip. Whatever the message you’re trying to get across is...