It only takes one click to get a web user hooked.
But if your site can’t pull them in with engaging content and easy navigation, your readers are more likely to “bounce” -- or head to another site after only visiting one page of content. The good news is that if you’re opting for HTML5, you just might be able to hold their interest. HTML5’s improved features are already helping to cut down bounce rates for sites like Vimeo, a leading video-hosting service. In fact, when it comes to building web pages that provide the most memorable user experiences, one could really learn a lot from Vimeo.
Already known for its high-quality videos, Vimeo recently rebuilt its default player using HTML5 in order to provide much quicker load times for its users. The results, as it turns out, have been quite remarkable. Because HTML5 doesn’t require web browsers to install additional plug-ins, some of their videos will now only take a second to load -- yes, literally, one second -- according to Vimeo’s Senior Application Engineer, Brad Dougherty.
Think about what a one-second loading time means for a web user. No more clicking on a link and queuing up another tab...