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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

The Future of Search: Semantic Data, Schema.org

The future search interfaces are not going to be the way they are today. According to many industry experts, they will focus on actually answering the questions posed by the users. We can already see the beginning of this in the form of Google's recipe search and Bing's travel search products. However, analysts are telling that these are just the beginning of the bigger shifts in how we are going to interact with larger databases on the internet. Twin-Structured Search Engines The future belongs to twin-structured search engines. The first area of these will try to directly answer the questions that are posed to them. Some of the examples for this kind of search queries are: Which movie is being shown in a theater nearer to you? What is the temperature at a particular region? What is the current exchange rate of dollar and pound? etc. This is a simple extension of the search technology which is already in place. But, the utility of these kind of search queries is generally limited where user decision is necessary. The second area of a twin-structured search engine deals with questions where the user needs to decide based on the available information. This is...
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