Webmaster Blog

There has been a lot of talk about the importance of improving business web marketing in 2014, and why not? 34.3% of the human race, over two billion people, use the internet each and every day. They use the web to check social media and stay in contact with friends and family. They're reading high-quality web content, and they're making more purchases online than ever before. Current statistics show that American eCommerce grew to $262.3 billion last year. Looking at these facts, it's no wonder why so many espouse the necessity of getting on social media, building a better website, and producing great blog content that will draw web users to your business. All of those things are true, but a huge number of sources reporting on web marketing have been doing you a huge disservice by ignoring e-mail as an important tool. Why Does E-mail Remain So Important? To see how important e-mail remains to a web marketing campaign, you need only look at the usage statistics. Mobile users spend nine minutes a day, approximately 7.6% of the time spent on their mobile phones daily, using their e-mail. Overall, more e-mail is read from a mobile device than is read...

The internet is a relatively new model of communication, however it has been around long enough for most people to have caught onto it. It is used frequently, daily by millions. As well as personal use, a lot of people use it for their businesses too. Businesses frequently use the internet as part of marketing campaigns. Email marketing is a great way to market your business but it is far from unique. That is why some degree of personalisation in your email marketing campaign is important. A generic email marketing campaign is an unnoticed email marketing campaign. But how can you personalise your email marketing campaign? One of the best ways to make sure your email marketing campaign is suitably personalised is actually really simple. Just follow the rules of avoiding making your emails seem too “spammy” or too “corporate”. Nothing is worse than being made to feel like you are only being emailed in order that you purchase a product – even if that is the reality. Make sure the subject line is to the point, but also not too formal. The content of the email should not be too “fancy”, as that reeks of inpersonal, heavy marketing. Some images...

The majority of businesses are now aware of what email marketing is and the many benefits it can bring to them in terms of increasing their customer base, building their relationships with existing customers and growing their business. However, like all other marketing techniques, email marketing is a delicate balance and must be properly managed if it is to be successful. With that in mind, there are a number of golden rules which it is important to follow in order to achieve success. 1. Sign up Sending an un-authorized email or one which has not been asked for is a social no-no when it comes to email marketing. The term spamming is used to describe sending promotional emails to customers who have not requested nor agreed to having them sent and this is extremely counter-productive. Asking customers to tick a box to agree to having emails sent is a permission and this is the only time that they should be sent. However, promoting this sign up window is essential when it comes to growing the base for the email marketing campaign and businesses should dedicate some of their time to this task. 2. Set and meet expectations Customers are only likely...

Is it just my imagination or have the last couple of years seen a complete abandonment of the rules of basic professional civility in the way people treat one another in business correspondence? In my youth, I remember my parents' generation were readers of a popular etiquette coach, whose pseudonymous identity was known as "Miss Manners." Miss Manners was the umpire of polite society, offering her call on appropriate dating behavior, appropriate party behavior, even appropriate funeral behavior. Miss Manners, it turns out, has been very smartly reconceived by The Washington Post. And our need for her has never seemed more dire. Our online behaviors and the tools which facilitate them are changing quickly. There seems to be no universal consensus about what are and aren't appropriate ways to act in the digital channels we use daily. This post attempts to answer what seems like an almost metaphysical question for our age: How can we treat each other with dignity and respect in an era of where our communications channels mask - by their very virtual nature - our essential humanity? I seem most bothered by email decorum lately. I am witness to a fair number of bad behaviors lately in my...

Email marketing and newsletters, some of the best way to improve conversion and lift the sales number. However there are many pitfalls that need to be considered. Do's and Don'ts in email marketing. Although it's far from being the newest way to reach potential customers online, email marketing can still be incredibly effective. However, that's only the case when you use this marketing channel correctly. With simple words, everybody need to follow "the golden rules of email marketing". To ensure you get the best results from your efforts and avoid a screw-up that could cost you customers, make sure you:  Don't Spam  Successful email marketing starts with being an ethical marketer. If someone didn't opt into your list, why would they want to hear from you?  Although it can be tempting to blast your emails out to a wider audience, avoiding the temptation to spam and sticking to steadily building an audience for your list will deliver better results in the long run.  Don't Put Them to Sleep  Should your emails be short and sweet or the size of an essay? Although everyone likes simple rules, there's not a rule of thumb for emails.  Your real focus should be to make...