When it comes to search engine marketing, it’s clear that some businesses are simply operating on a different level. Large corporations are able to throw vast sums of money at their online marketing projects, without having to worry about a little bit of waste here and there.This can certainly be seen in the world of paid search. While many smaller businesses struggle to write targeted Adwords ads in order to get the best returns, some larger companies make use of marketing agencies and don’t ask too many questions about where money is occasionally wasted.It would be nice to think that things would be different in the world of organic search, but the reality is that “money talks” here too. If you don’t believe me, simply check out the search engine results for many of the big financial terms – you’ll find that the results are dominated by the same old big spenders.Things weren’t meant to be this way! Many people believed that the Internet presented a level playing field and that any business could gain exposure within Google. All that you were supposed to need was the ability to display relevance.It’s clear that SEO is more complicated that many people were...