Webmaster Blog

Never has there been, in the history of mankind, so great an opportunity for people to be connected and interact, as its obtainable today. The proliferation of the Internet has made communication between people to be greatly easy and effective, without the barrier or limitation of space and even time. And today, at the forefront of the phenomena changes we are experiencing, is social networking. Description Social networking is the general name given to the trend and the activities of websites that are created with the purpose of making communications between their users possible. These websites are also being known as the new media, for they allow users to speak, watch, hear and interact with people from all over the world. The make sharing of experiences, interests and activities, possible. Presently, it will be difficult to put a definitive figure on the actual count number of members of these social communities, for a simple reason that thousands of them are springing up on a daily basis, each making its own cut in the big pie of web population. Mind you, hundreds of thousands of users are also joining the move on a daily basis. People now find it difficult to be...

The popularity of different social networking sites like Twitter and Facebook has made it one of the most popular ways used by different website owners to increase traffic to their site to promote their product and eventually bring sales to the company.

Why do website owners sees Facebook and other social networking site as an effective Internet marketing tool that can help boost website traffic? Here are some reasons: Anyone can sign up for a Facebook account for example, and utilize it to establish relationship with potential clients, drive traffic to a website, promote different products and services and ultimately bring revenue to the business for free. The different social networking sites also has millions of members which forms a huge base of would-be customers for different niche and the numbers are growing everyday, making it a good venue to promote a website and boost website traffic. The various social networking sites also extends the audience that you can reach as almost all people have a social networking account already and anyone who has access to the Internet can gain access to these social networking sites too. So how can you use these different social networking sites as an effective Internet marketing...

The social networking scene has never been so popular, and with such a large web of connections, the method of using social networks like Tumblr, Twitter, instead of a website is a great idea for some who want to use it for personal reasons, sharing their pictures, thoughts, and ideas. This infographic can help you choose which is for you - as you can see, for a more promotion based purpose it can be useful, quick and easy with a wide range of supporting media, provided by Basekit. Larger projects can be created by using a team of professionals, you can see a rough list of who to choose here, but nowadays it is just as simple to create one yourself. The choice can be confusing for people who are not familiar with the advantages and disadvantages of social networking and website use. This infographic is easy to guide through and can make your decision a lot clearer.   Click Thumbnail to Enlarge You can create a website for free with Basekit - who produced this infographic.

As the war between Facebook and Google+ rages on, Twitter seems to be the one social network that casually keeps attracting users and insane amounts of traffic without the need to irk its users through contentious measures and practices. Twitter indeed remains an extremely popular network where the number of users keeps increasing and this has made it one of the must-have tools for both businesses and professionals. Twitter’s usefulness are multiple and range from simply keeping up with the latest news (for regular users) to brand reputation and customer support (for organizations). While Twitter can be an extremely powerful tool in your online marketing strategies, it is important to understand that misuse of the social network is quite rampant. As such, it is necessary to understand how to effectively use Twitter and what you must consistently avoid doing to preserve your reputation and followers. There are in particular several things that you must not do as these can be extremely annoying to Twitter users. Ignoring people who tweet at you This is probably the most annoying thing you could do on Twitter and is made even more unforgivable given the nature of Twitter (as in, a social network). You simply...

As no doubt you all know, Facebook has dominated the social media market for years now, and whilst the social site is still growing at a phenomenal rate, the new look Twitter is proving to be a formidable competitor. Twitter has definitely taken the edge when it comes to promoting its news feed. It would now also appear that Twitter has started to dominate the mobile user market - one of the most profitable and fastest growing markets of them all. Twitter mobile audience is growing at a much faster rate than Facebook according to recent statistics. Facebook enthusiasts needn't fear though, it's rare that Zuckerberg and team let a challenge pass them by. Facebook Dominance Although there is a subtle shift in the social media market, Facebook is still the biggest presence by far. No other social network has been as successful at conquering emerging markets. At the last count Facebook was well on the way to attracting a massive 800 million users. Figures show that Facebook manages to attract as much as 90% of all social media traffic. A shift has also been seen in demographics revealing that Facebook is adapting to suit new growth areas. Latest figures show...

Growing popularity of social networking as marketing method is something that all companies should integrate in their strategy and at some networks shortening URLs is necessity. Right now top companies already started implementing brand building strategies in their short URLs, for example , YouTube  - youtu.be,  Facebook – fb.me, Twitter – t.co, Coca-Cola uses cokeurl.com,  etc. Definitely recognized short branded URLs can increase trust as most likely sender is known and click through rate is very high. Many companies may experience difficulties, as most of the short domains are already taken, but for sure it is highly probably those domain names that match your business name is not in use, so check all reliable domain registrars, check domain auctions and for sure you can get a good short domain which will fit perfectly. ICCAN recently announced generic domains, but probably this will not happen in the near future, those will be top level domain suffixes like .car, .web, .love, etc.  However, right now there are many local top level country domain extensions that may suit your needs for now. With all this domain name extensions, organization should be ensure that name fits perfectly to their profile and can be easily recognized,...

Many businesses has been using various social networking sites like Twitter, Facebook, Digg, and many more to promote their businesses. You will often see most companies setup their Facebook accounts, interact and communicate with their clientele via Twitter and more. These businesses have seen the potential of these various social networking sites that is why they are actively utilizing these platforms to promote their business. Why are social networking sites a good venue for advertisement? Because of the boom of the different social media, it has generated millions of users that is why promoting your company via this media widens your client reach not to mention that it is the most affordable way to launch an advertising campaign. And with the popularity of social media marketing comes another way for companies to promote their business and that is through Location-Based Marketing (LBM). Almost all people carry a mobile phone with them and mobile phones nowadays are getting advance that it is equipped with various tools that will add functionality to the phone like the GPS services that most iPhones, android phones and smart phones have. That is why developers have started to develop location-based apps to utilize this GPS tool. Location-based app like FourSquare, Facebook...

This lead consultant who speaks from personal experience, encourages actual job seekers to keep spirits up! She explains that everyone makes mistakes in job interviews, and that in the end, everyone gets a job sooner or later. I work as a lead team consultant for a company that sells educational items online and offers online support to homeschooling families. I have been at the company for 5 years now and I love it. I found this job basically by word of mouth. A friend of a friend knew that the company was hiring and told me to apply. However, I had to go and fill out an application online and I also had to put my information on Monster.com for the HR people. Since I work as a lead team consultant, I often participate in the hiring process especially for people on my team. When I am looking to hire people for my team, I prefer to use word of mouth first of all. I would ask around and see if my friends or colleagues know of someone who might be a good fit for the job. If I get a recommendation, I would look on Monster.com to see if I...

With the advent of iPhone, android phones, and various other mobile devices equipped with GPS devices, a new trend in the social networking scene is gaining popularity and that is Geosocial networking or location-based marketing.Location based marketing is the hottest new trend in social media marketing. Aside from Twitter, Facebook and various other social networking sites, businesses can use location based services to promote their business and generate sales.Before we discuss how Location Based Services (LBS) can help businesses, let us take a look first at how LBS work.Some of the popular Location Based Services includes Foursquare, Gowalla, Facebook Places and more. Foursquare is the first application that made use of the GPS functionality of a phone that is why more people uses FourSquare than any other location-based services.If you have an account in FourSquare, you will be able to "check in" to a location and your real-time location will be published and shared to all your contacts in various social networking sites like Facebook. Using this LBS, you can also see friends or anyone from your contact who are nearby for instant meet-ups or get together. FourSquare also allows the sharing of experience, feedback or comments about a particular location...

Facebook is in the process of updating its privacy settings, which is probably the most criticized issue Facebook has encountered. The improvements have been organized around two broad areas: privacy settings on your profile and on new things you share. Facebook is in the process of updating its privacy settings, which is probably the most criticized issue Facebook has encountered. The improvements have been organized around two broad areas: privacy settings on your profile and on new things you share. Facebook recently made the announcement over at its official blog. But, interestingly and tactfully enough, Big Blue made no mention of its rising competitor, Google+. It is quite possible that these updates have been in the works for some time, but I’d be wary of a complete disregard to Google+ having zero influence on the matter. Profile Privacy The goal of the changes is to make privacy settings more understandable and remove the series of confusing clicks to find the settings. A large part of the changes revolve around moving privacy controls right next to the things they affect: anything from a status update to a tagged photo. Now, content on your profile will have an icon next to it and...