Webmaster Blog

This is a good time to engage with your customers as a business owner. Social media networking opens us immense possibilities and opportunities for you to promote your offerings. Here's how:1. Engage your customers Just like you create a profile for your personal contacts, you should create a profile for your business. Post interesting content regularly on this profile - content that is attractive and appealing to your customers. Study the habits and demographic profile of your customers, and post content accordingly. It is also a good idea to have a planned strategy for posting content. Work out a schedule for your updates well in advance. This will help you keep up a regular pace for posting content on your business profile.2. Write attractive blog content Blogging platforms such as Wordpress can be used to provide updates to clients and suppliers about your business. Another idea is to create a forum on your website where your customers can post their opinions and discuss their thoughts. Take part in online networking forums, start threads relevant to your business, and comment on people's blogs. This will draw attention to you and your business.3. Request feedback If you encourage your customers to provide feedback...

In the last few years, many businesses have asked me the same question: “How do I find that video marketing is giving good or bad ROI?”. Few years ago, I wrote an article: “How to measure social media campaign ROI”.This article will concentrate on embedded videos on your product/services pages, more than videos on social media. It might look like mission impossible at first, but practically, measuring ROI of video is very simple and easy. To get accurate results, you need A/B testing, control group and of course time. For many years companies are trying to create brand awareness through video marketing, some are producing few a year, others hire videographers and produce hundreds. Well, it very much depends on the business niche and business model, but on the other hand everybody wants to know, “is video marketing and production waster of time or now”? I hate writing much, so let's go straight to the essence of this topic. Run Different Control Groups and A/B Testing The impact of video can be found easier with measuring and tracking behavior of different control groups. Two control groups: products with videos products without videos Without a doubt there are a lot of metrics...

As the saying goes, first impressions are everything. If you’re on a blind date and you trip and fall within the first 10 minutes of the evening, you’re probably going to seem like a klutz for the rest of the night. If you spend the entirety of a job interview complaining about the bosses at your last gig, you probably can’t count on starting at that company anytime soon. The same thing goes for running your own web-based business. If your site looks like it was designed all the way back in 1995, your potential customers are likely going to doubt your company’s credibility -- not to mention your choice of outdated gifs and word art. So why give them the opportunity to second-guess your service at all? It’s 2014 now, and more than ever, successful and strategic web design has become paramount to a website’s general success. Studies estimate that 94% of a web visitor’s first impression of a site he or she has never clicked on before is related to the overall design. In other words, if the average web surfer thinks your site could use a few tweaks to better improve its functionality, it probably could. And you...

The longer that we, as users, continue to use the Internet, the more the Internet will be our main place of business. Some may still work with their shoppers, clients and visitors face to face and over the phone, but many companies enable online tactics every single day. There are shared emails, newsletters, images, contacts…so much connectivity from every angle. But what is an email but a faceless person talking to you? It’s interesting how you don’t think about how dealing with someone online can bring a different way of communicating, but email really is a faceless. What if you dealt with a company all the time online and never once saw their faces? Think Amazon.com. Who, if anyone, EVER have you seen? No one, right? Me neither. For companies similar to Amazon, and I say similar because Amazon is a huge company, and I want us to think smaller. How would a smaller company change this “faceless problem”? Video Video for the company. Video of the location. Video of the employees. Video of the CEO. Video of anything to show the company, what it can offer and where it’s going. Online marketing combined with video can really boost the...

In business, it is of uttermost importance to promote the business in the best way possible so as to beat your competitors and increase profitability while maintaining a high number of regular customers and attracting more customers. Media promotion of a business is one major way of marketing a business to beat your competitors. Media promotion involves use of audio and video promotion strategies such as use of corporate videos. Such media promotions are effective in advertising and informing a target audience and likely employees about the company. This is more of a way of engaging to possible customers. What is the importance of having such a video for your company? This form of media promotion is necessary to have when marketing a company as it necessitates the target market to effectively connect with the company. It is of uttermost importance to ensure that possible customers feel fully secure and satisfied while relying on your company for various services. This improves the relationship between your company and possible customers such that they will be confident relying on your company. Another major importance of having such a video is search engine optimisation. When your company has such a video in its...