Webmaster Blog

Online fashion accessory and jewelry retailer, Boticca, has recently release this infographic about how their customers from Facebook and Pinterest (50k from each platform, no less, who visited between 15 Mar and 15 Apr 2012) have been behaving – and it makes for rather interesting reading – especially for ecommerce sites unsure about the power of social media! Oh, and another interesting thing about Boticca is that it doesn’t sell mass-produced trinkets, but exquisitely designed fashion creations by skilled, independent artisans from all over the world, each of whom use the website as a platform from which they can sell their collections to a global customer base. Pretty neat, huh? Click Thumbnail to Enlarge Summary: Facebook and Pinterest both drive engagement and sales, but… Pinners’ average a spend is $180, whereas Facebookers average spend is $85; Conversion rate of traffic from Pinterest = lower than Facebook (or any other channel); Bounce rate of traffic from Pinterest = higher than Facebook (or any other channel); Facebookers engage more than Pinners with Pinterest users spending 65% less time onsite than Facebook users. And there’s more… This infographic was researched and created by fashion retailers...

Over the next couple of days, Facebook will be implementing a mandatory change in the layout of each member’s page with the introduction of the Timeline.If you have a Facebook account, which has a big chance that you have, you will surely be affected by this change soon as Facebook already started rolling out the update to the pages of all its members since March 2012. This leaves you no choice but to accept the new layout and just learn to appreciate what Timeline has to offer. To help Facebook users understand how Timeline works, here is a rundown of its features: With Timeline, your Facebook posts will be arranged in reverse chronological order and is listed by year on the right side of the page. With the old layout, the older posts are buried deep into the pages. To view these past events, one must click through “Older Posts” several times to get to the archive. With the Timeline layout, one can just click the year and the month, and all past events on the selected time will be displayed. “Pre-Facebook” information can also be added easily with the new layout and this allows a user to stretch their Facebook...

Ambient awareness is a term used to describe the awareness of friends and acquaintances that exists as a result of social media. It works similarly to being near somebody in real life where  it is possible to pick up on their mood via small noises, body language and movements. In the current digital age ambient awareness is created by feeds that exist on social media and micro blogging type websites. For this reason it is a new phenomenon that only exists in the presence of social media and similar internet technologies, where the same awareness of a person you are near can be obtained by seeing regular status updates. From a Marketing Point of View Web marketers have long been aware of this concept and have used this to increase awareness of their products. Twitter has been especially a breeding ground for awareness accounts, with an estimated 15% of Twitter accounts existing for this reason. With many users engaging social media via cellphones and portable Post PC devices, the idea of ambient awareness is more valid than ever. It is said that carrying mobile phones, and using SMS technology is what has created the framework for social media to succeed. The...

Social media has truly taken the world by storm. It is an ever growing sector and millions of people are utilizing it. It has become even more accessible and social media statistics 2011 saw previously censored countries using social media tools like Facebook and Twitter to voice opinion. 2012 is set to be a big year for social media and in this interesting article we going to look at some of the social media statistics for the year to come. Ever rising numbers Facebook has grown to a staggering 800 million users adding a further more 200 users per year and Twitter has now hit its 100 million user mark. The average active Facebook user has around 130 friends and likes about 80 pages. 56% of Facebook users say that they are more likely to recommend a certain brand or company after having become a fan on Facebook. Facebook’s interface is utilized immensely for sharing and 3.5 billion pieces are shared every week. On the Twitter front of social media statistics, 34% of markets have gotten leads from utilizing Twitter and in mobile social media statistics, 55% of those users it access Twitter from their mobile devices. Facebook social media statistics...

As no doubt you all know, Facebook has dominated the social media market for years now, and whilst the social site is still growing at a phenomenal rate, the new look Twitter is proving to be a formidable competitor. Twitter has definitely taken the edge when it comes to promoting its news feed. It would now also appear that Twitter has started to dominate the mobile user market - one of the most profitable and fastest growing markets of them all. Twitter mobile audience is growing at a much faster rate than Facebook according to recent statistics. Facebook enthusiasts needn't fear though, it's rare that Zuckerberg and team let a challenge pass them by. Facebook Dominance Although there is a subtle shift in the social media market, Facebook is still the biggest presence by far. No other social network has been as successful at conquering emerging markets. At the last count Facebook was well on the way to attracting a massive 800 million users. Figures show that Facebook manages to attract as much as 90% of all social media traffic. A shift has also been seen in demographics revealing that Facebook is adapting to suit new growth areas. Latest figures show...

Facebook plays a big role on social networking. For the last couple of years, it established a lot of users that made its growth very visible. Most people use it to communicate with their friends and relatives populating all over the globe while for others; it’s simply for entertainment or even to advocate their business across the countries. But what you can notice for most Facebook profiles is, the layout or the design used is just the plain blue and white layout, which you know is the standard or default for every profile once you signed up or created your own page. I bet some are beginning to get bored with that design as it goes very simple and not catchy with other people’s eyes. But what you don’t know is that, Facebook is possible to personalize or customize using various templates that will suit your own personal style. This will definitely make your Facebook profile something that is uniquely yours. If you haven’t heard about the Facebook layout browser, then it’s time for you to explore and start thinking out of the box to customize your page. This will not just promote your page but it will also provide enjoyment...

For many people online social networking is virtually synonymous with communication, and has in fact become the ideal or even preferred way to reconnect with old friends, stay connected to a circle of special people, and forge new relationships. Far from feeling impersonal, many online groups mimic the close connections often present in relatively small communities and established neighborhood subdivisions that are often missing from daily experiences. Accordingly, this safe feeling often belies the need for precautionary measures to protect carefully constructed online social networks, but Social Safe may be a wonderful tool for safeguarding your accounts against being inadvertently deleted, purposely hacked, or merely lost. SocialSafe is essentially a digital journal and backup apparatus for social network accounts that allows you to manipulate your included items in a variety of ways. The various versions let you download, export, search, or view your social network catalogue, including friends, followers, photos, or blogs. Losing this information would likely be extremely inconvenient at best and traumatic at worst, and this is what SocialSafe protects against. Beyond protecting your information, using SocialSafe also gives you a confidential way to save and revisit your past online commentary from a week, a month, or even a...

A true clash of the titans: Facebook and Google, the Internet’s most trafficked websites, go head to head in a close competition to control the internet. Google’s most recent step into the world of social networking is a direct shot at Facebook’s industry. Rumors that Facebook will be incorporating a search engine into Facebook’s homepage is clearly a direct shot back. With business overlapping, comparison between the two internet giants are inevitable. Let’s discuss the numbers. Both websites are heavily trafficked; the Internet heavyweights are dealing with millions, if not billions, of unique visitors monthly. Google, however, has the clear numbers advantage. Google recently secured over a billion unique visitors, while Facebook significantly lagged behind with only 713 million unique visitors. Google’s number advantage decreases within the United States. Google had a 155 million unique visitors compared to Facebook’s 140 million during a one month span. The average time spent by each unique visitor on these websites is also an essential statistic to understanding the way they stack up. Facebook’s average visitor spends over six hours monthly on their website, whereas Google’s visitors spend under two hours. By this comparison, significantly more time is spent on Facebook than on Google. Revenue,...

Facebook is in the process of updating its privacy settings, which is probably the most criticized issue Facebook has encountered. The improvements have been organized around two broad areas: privacy settings on your profile and on new things you share. Facebook is in the process of updating its privacy settings, which is probably the most criticized issue Facebook has encountered. The improvements have been organized around two broad areas: privacy settings on your profile and on new things you share. Facebook recently made the announcement over at its official blog. But, interestingly and tactfully enough, Big Blue made no mention of its rising competitor, Google+. It is quite possible that these updates have been in the works for some time, but I’d be wary of a complete disregard to Google+ having zero influence on the matter. Profile Privacy The goal of the changes is to make privacy settings more understandable and remove the series of confusing clicks to find the settings. A large part of the changes revolve around moving privacy controls right next to the things they affect: anything from a status update to a tagged photo. Now, content on your profile will have an icon next to it and...