Analytics and SEO
Analytics must be a part of the SEO strategy for a website in today’s competitive marketplace. It gives you a peak into not only how many people are visiting your site but how well your site is doing with converting visitors into customers and much more. We will look at some of the big pieces in your cloud marketing software to get started running through the process of analyzing traffic. There are literally hundreds of things to analyze so this is just a start into improving your SEO with analytics.
Organic Search Traffic
Tracking the number of visitors who arrive at your site from a search engine without you paying is the most coveted and sought after type traffic. When traffic comes from unpaid sources like search engines or directories it’s called organic traffic. Top ranked websites in the search results will end in getting the majority of traffic. Tracking the visitors from organic sources is the first step to optimizing traffic. It all begins with know how many people are coming to the site.
Conversion Rates
Once you wrap your head around how many organic visitors the website is receiving the next step is looking at conversion...