Webmaster Blog

Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Optimizing Your Site With Multivariate Testing

Is the traffic to your website converting? One approach, when things slow down, is to view your traffic stats via Google Analytics. While this approach will show you important information necessary in determining when your visitors are leaving, it doesn’t explain why. The more important aspect you should be considering is why your traffic isn’t converting. Based on the type of website you run, a conversion may mean differently. For instance, a conversion for a blog could mean a subscription while for an online retailer considers a sale a conversion. Regardless of what course of action you’re hoping your audience will take, one thing that will help you get there ismultivariate testing. What is Multivariate Testing? Not familiar with multivariate testing? Multivariate testing is an online marketing test method that involves the presentation of two different options of a website to actual site visitors. What differentiates it from A/B testing is the number of elements that are tested at a time. Multivariate testing is used to test out different designs on a new website or modifications on existing ones in order to determine which version the site users prefer. Uses of Multivariate Testing Multivariate testing has been around for awhile and...
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A/B Testing: An Online Business Success Tool

It does not take a keen observer to notice the cut throat competition in the online business world. While it is true that a lot of financial opportunities are available online, there are also a number of skilled freelancers and online entrepreneurs waiting to grab those opportunities. So for one to succeed in cyberspace commerce, he or she must be armed with the proper tools and knowledge to navigate through the rivalry. (Photo courtesy pshab on Flickr) The website is one of the foremost tools an online entrepreneur can have. But nowadays, it is not enough to have a website. Careful assessment and development of the latter are also necessary to succeed. In this regard, testing would be of paramount importance. Why the need for testing? Each person has his or her own interests and preferences. So what may be a nice and acceptable website for one, may not necessarily be so for others. Hence, it is important to gauge the popular response to a website to solidly determine what layout and design appeals to the majority if not all of one’s target market. This is where the value of tests comes in. Testing methods: A/B Testing and Multivariate Testing Testing...
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