Google has shown that it wants to be a bit more like Facebook, and Facebook is trying to edge its way into a small piece of Google's pay-per-click profits. While neither one is likely to completely overtake or replace the other, at least not for many years, it seems that search and social media are destined to eventually come together into something new. And so the question to be asked is: What will happen when search and social media finally become the same thing?
As interesting a question is that is, however, it's actually a bit of a trick. That's because, in many ways, they almost already are... at least as far as most business owners and marketers are concerned. After all, new customers typically turn to search engines first when they are looking for products and services, but most also like the advice of friends and colleagues before they make a buying decision. And so, from an online marketing perspective, the two are already intertwined.
That insight leads to some important realizations for your business plan. Here are three things you have to know to succeed in the shrinking world of search and social media:
Keywords matter everywhere
It used...