Webmaster Blog

Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Why Entreprenuers Should Work With Magento For Ecommerce Business?

The world is depending on internet now and so have all business enterprises embraced it. Putting up an online store means bringing your shop right up to your customer’s bed (even while he is busy snoring in the middle of the night). However, the success or failure of your online store or website depends on how efficient is your team in managing your ecommerce store. Management means handling all the necessary components (which I am sure you are aware of) that constitute your ecommerce. When trying to find out how to handly all the key factors that make up your online store, I am sure you must have asked yourself as to which is the most profit-driven CMS for your business? Over the past few months, a thorough study has shown us that entrepreneurs regard Magento as the most reliable CMS to work with. To stand assured on this ground, you can have a look at the following diagrams, which contains supported data showing that maximum number of companies are choosing Magento over other ecommerce technologies.     Data & Images Courtesy: https://trends.builtwith.com/shop Why Entrepreneurs Consider Magento A ‘Good’ CMS?  Entrepreneurs are regarding Magento as a good CMS. An efficient Content...
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Why American Shopping Malls Are Going the Way of the Dodos

Brace yourselves: a new beast is about to be added to the rapidly growing list of extinct species, only this time it won't be a bird, fish, or any other animal. No, if current trends continue, the great American shopping mall, that omnipresent pinnacle of our love to eat food court offerings and shop until we drop, will be a thing of the past. Since 2006, not a single new enclosed mall has been built in the United States. By 2024, approximately 50% of all our once beloved malls will be closed, never again to let the ring of a cash register echo through their venerable halls. That's Not to Say All Malls Are Dead, but... Of course, this shouldn't be read to mean that all malls will go the way of the dinosaurs. If you take anything away from this, it should be that the shopping center will become more of a novelty, instead of a consumerist utopia that every big city has. As of now, there are 109,000 shopping centers peppered throughout the United States, most of which will be closing in the very near future. However, as with anything, innovation and novelty will play a huge part in...
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Points to Ponder Before Choosing Magento as Platform for Your Web Shop

Magento is a highly powerful and considerably flexible e-Commerce platform that develops fully functional e-stores giving your business an edge over competition. Magento is being currently used by around 2,00,000 merchants globally, each recommending this platform further. Businesses feel powered when they are set up using Magento. If facts are anything to go by than 1 in 4 online businesses prefer to set their web shop using Magento. Businesses love to choose Magento to develop their eStore for its flexibility, ease in functioning and the amount of extensions it provides. Magento community and partner eBay Inc. are just added advantage. Is Magento a Good Option for you? There are many shopping cart platforms available in the market at present. Many of them are highly easy to use and do not have the complexities that Magento comes with. In most the platforms you don’t even  need a developer to build your store. Why then do most businesses consider using Magento as the stand essential platform to develop their eStores? Most businesses use Magento because they are referred to this platform but are not aware of its functionality. If a business is planning to migrate to Magento, it should ideally consider a few...
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Putting More Focus on Mobile is the Trick to Business Success in 2014

For the last few years, if someone were to ask you what the key to success in small business was, you would have responded that marketing yourself online was the most important marketing tool for generating local foot-traffic and renewed revenue. After all, eCommerce levels are expected to eclipse $1.5 trillion globally by the end of 2014.  However, you need to consider who is contributing to that huge growth. Is it just traditional web surfers, or are mobile users, the fastest growing marketing demographic, playing a key role? With over 50% of people using their favorite mobile devices to search for locally available goods and services online, the answer should be quite clear: mobile marketing is the key to any small business that wants to generate local traffic and succeed in 2014. Let's Look at the Numbers Depending on your industry, using mobile will have different effects. All of them, however, will be positive. For example, if you work in the restaurant industry, optimizing your website for mobile users puts you in the top 5% of all restaurants. Quite simply, 95% of restaurants don't take the time to optimize their web marketing pages for their mobile users. Further, since 62% of...
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Why Web Designers Need to Have a Grasp on Google

When you read about the importance of web design and how it can help you tap into $1.25 trillion in annual eCommerce spending, what company name do you see at least once in every article? It certainly isn't Bing or Yahoo! No, without fail, you will see Google mentioned multiple times throughout any piece discussing web design for search engine optimization. Is this just favoritism on the part of content writers, or is there something far more serious at work here? Why Google is More Important Than Other Search Engines The reason why every article you read stresses the importance of getting in good with Google is because it is the most popular search engine on the web. How popular is it? Recent statistics show that Google owns 65 to 70% of the search engine market share. In more concrete terms, the search giant handles 100 billion searches a month. Microsoft's Bing, Google's closest competitor, only owns 17.9% of the market share, generating significantly lower monthly search requests. In short, it's far more important that your web designer pleases Google than any other search service. Why Web Designers Need to Know Google Guidelines Sorting out Common Mobile Design Problems Using responsive web...
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New Approaches are Needed for Optimizing Web Designs in 2014

SEO in 2014 looks almost nothing like it did even just a year ago. Thanks to Google updates like Panda, Penguin, and Hummingbird -- which influences more than 90% of global searches --  content creators need to get away from tactics that used to be successful, like keyword packing and link building, and provide content that is created with the end user in mind. This year, the Moz Industry Survey brought that point home. It states, “Across the board, content marketing is on the rise and fewer and fewer of you are actively link-building.” The study found that content marketing is now the second most common activity, after analytics. What does this mean for web designers? Essentially, the shift to content creation that has readers and topics, rather than keywords, at the core means that website developers need to follow suit if they want to earn and sustain high rankings. For the most part, that means designers will need to provide an easy-to-navigate, highly accessible site that allows visitors to find the information they need quickly.  As a result, there are a few things that should be kept in mind when trying to build an effective website. Cognitive Dissonance That term...
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As the Digital Marketplace Continues to Grow, Graphic Design and Web Development Need to Continue to Evolve

More and more, consumers are choosing to do most, if not all, of their shopping online, rather than heading to brick-and-mortar retailers. In fact, according to data compiled by Invesp, estimates suggest that Americans alone will spend some $279 billion online by 2015, while consumers could spend up to a staggering $1.4 trillion globally. Because of that, businesses looking to attract new customers and grow will have to find ways to establish a strong online presence, one that allows online shoppers to easily research and buy products. Building a great new website is usually the best way to do that, and using the latest graphic design trends can help owners make sure their site stands out. Bold Graphics Web users tend to move quickly, and will make a decision about whether or not a site they visit has any value in just a matter of seconds. In order to draw shoppers in and make sure they are able to find exactly what they are looking for, site developers need to use creative and engaging graphics. Sites that are bland and too text-heavy will fail to draw interest, even if they have lots of great content or the exact product or service...
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What Are the Most Marketable IT Skills for 2014?

      2014 is poised to be the biggest growth year in the IT and web development sectors in recent history.  Look at the statistics: Nearly 70% of CIOs polled said they are looking to hire IT professionals for open positions, marking an 8% increase over the last six months of 2013. Yet the type of IT skills being sought out have drastically changed in the same time period. Whereas before it was enough to hire an IT generalist, someone who could dabble in web design, data management, and networking, companies are looking for specialists in 2014. Specifically, they’re looking for experts in mobile web development and data storage management. Mobile Development Is the Key to A Rapidly Expanding Market Since the introduction of the iPhone in June of 2007, mobile usage has skyrocketed, both in the United States and across the world. According to the Pew Research Center, more than half of Americans use a smartphone to access e-mail, social media, and eCommerce websites. It shouldn’t be any surprise, then, that mobile web searches showed a 65% increase in 2013. Even with a clear need for mobile optimization, KissMetrics statistics show that 73% of mobile users have experienced a...
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What's essential for a good eCommerce website design?

Today, it is so simple to set up an E-Commerce website that almost anybody with even a primary Knowledge can do this. However, you should provide your E-Commerce website the same value of thoughts, preparing and concern that you would if you were investing large amounts on it. Your E-Commerce web style is an essential aspect, so here are a few factors you should consider when designing and developing your website. Functionality is key to its success It needs to have operated and it needs to perform. It must be developed so that there are as few limitations as possible. It must be simple to get from getting on the website to completing the checkout. Included applications, video clips, pictures, hyperlinks, and the components must all operate completely. Quick running is very important Quickly upload and covering all SEO elements. You should make sure that it plenty easily. Design the website so that even third party web designers cannot pressure one web page with too many pictures. Does it work? This is a very excellent query, and the response can only come through repeated groping. You need to be sure that every factor loads in such a way that it is...
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What Are The Different Aspects of An Ecommerce Web Design

In modern times, every business organization is struggling to increase sales and revenue because of the cut throat competition. It has been very difficult to attract customers in recent times. As a result, more and more companies want to have an online presence these days. Online presence is no more just an advantage. It has become a necessity in present times. Small companies can easily reach a global audience and attract customers from all around the world. Attracting customers and keeping them interested does not take much time with an effective Ecommerce website. Moreover, an Ecommerce website also helps you clear customer doubts and answer queries. This helps in building strong and everlasting relationships. When we talk about web design Minneapolis companies believe that there are some selling principles which should be kept in mind while designing an Ecommerce website. In this article, we will discuss these principles and others aspects of designing an Ecommerce website. Here are some basic selling principles that need to be kept in mind while designing an Ecommerce website. The website should be user friendly so that a visitor can have a pleasant shopping experience. Sufficient information about the products should be provided. The user should...
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Tips To Select a Good Designer For Your Ecommerce Website

Running an online business has become a great way to get increased sale and world wide coverage. E-commerce website has become a popular trend of the current market as more and more people are becoming internet savvy. Apparently, to attract huge number of customers you will need to have an appealing, yet professional looking website. This is not a child’s play and a little knowledge of HTML and coding would be of no help. You will need to invest in a good web designer to achieve your targets.   A well defined e-commerce web designs can only be created and transformed into a up and functioning website by a professional web developer. However, it can be very difficult to find an honest, skilled, qualified and an experienced web developer. In this article we will go through some simple steps that will help to find a suitable designer for your website development.  Tips for Choosing a Good Web Designer 1.Get a reference check: It is always advisable to seek references from your friends and colleagues who have had experience of hiring professionals. Their reviews and ideas will help you to choose the best web designer for yourself. Also, do not just depend on one...
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