Webmaster Blog

By the end of 2014, we’ve seen some radical sways in the world of social media. Among those, the use of mobile devices has increased dramatically, as well as traffic on social media during TV shows. Let’s now analyze which of these trends will perpetuate into the year 2015 and what further changes we may expect.   A Surge of Mobile Users The numbers are clear. During the last year, a number of mobile devices with 4.7-inch screens and larger on shelves has increased from only 4 percent to a third, while simultaneously the number of daily active mobile Facebook users has increased 15 percent. In addition, the number of mobile-only Facebook subscribers expanded by 34 percent. We are coming to conclusion that mobile is no longer a secondary platform. Companies that are mobile-friendly should become mobile-focused, and concentrate their marketing efforts to mobile users first.   Slide to a More Human Experience This trend will lead Internet marketers to focus more on the user experience, their audience and followers, and the channels they are promoting their products and services. Google and Facebook have mad steps to adapt their platforms I a way that will encourage businesses to include human experience in...

Mobile social networking is one the fastest growing areas for mobile content. The number of people accessing their favorite social media network through their smartphones is increasing at a frantic pace, and experts are of the opinion that this trend is only expected to get even better with time. It has been estimated that at least 80% of smartphone users access the internet from their phones every month. Some access their social network profiles through browsers but many are now turning to special apps to make mobile networking easier. Many customers are adopting mobile phones and hence you need to find ways to leverage your mobile marketing tools to optimize their experience. You can connect with many people by taking advantage of the mobile apps already installed on their phones.  Mobile devices are very common and cannot be ignored. It is estimated that over half of residents in the US own smartphones or tablets, with half of this population using the social media apps present on their devices. With the world today slowly moving towards mobile technology, social strategies require business owners to incorporate mobile networking, but this can prove a challenge.  Here are top 5 strategies for a successful mobile social networking....

Using social media in business is as important as T.V was for advertising 30 years ago. It seems that using social media has become necessary for success in business, these days. Some social media platforms aren’t as used by businesses as others, however. While Facebook and Twitter are two of the most popular sites out there, there are plenty of other sites that still provide you a large audience, and can help increase your bottom line. Here are some of the top networking sites that are lesser used: Google Plus Google Plus has a lot of users, but many of them don’t use their account to its fullest. One of the best things about Google Plus is that you can choose with whom you’d like to share content. The “circles” feature allows you to separate the people that you connect with into different groups, according to how you know them. You can have a circle for business partners, clients, executives, acquaintances, etc. This helps you to target your audience more accurately and it will keep people interested in what you’re sharing. Using Google Plus will increase your company website’s SEO (Search Engine Optimization), which basically will get your website higher...

Social media has much to offer, but free services can only get you so far. If you truly want to get the most out of your time and money, consider the following suggestions to plan your social media budget for positive returns in the upcoming year. Marketing Strategy Invest first and foremost in a social media marketing strategy. This strategy may be your biggest investment, especially if you need to pitch the marketing idea further up the corporate chain. With all the different and expanding aspects of social media, your company cannot afford not to have a marketing strategy. Consider spending a portion of your marketing budget on: Social media consultant: This person preferably has a communications background and an in-depth knowledge of social media tools and how to use them effectively. Social media marketing agency: This is an organization of specialists that focus on involving brand advocates and managing online communities and company promotions. Internal social media manager: This person makes sure that your own team understands the company’s social media program. Affiliate Marketing: Pay per click and SEO strategies are aimed at increasing your online effectiveness and boosting your conversion rate. If done right, these can be the game...

For any business, big or small, it is the peak level of satisfaction, if its employees can speak on a company's behalf that is, project themselves as its brand advocates! This is possible if the employees are out of the fear, and are clear and conscious about what they are allowed to speak. How about a marketing strategy that can engage the employees of an Organization to get involved actively, and advertise their respective companies and its policies, with a sense of pride and satisfaction towards the work?  Advocate Employees: The employees need opportunities, but before that, it is up to the companies to decide whether their employees are to be censored, or they should be clearly guided about the confidentiality, so as to make wise decisions themselves. If the company decides to go with the latter, there must be an undefined level of confidence over the employees that need not be repeated every now and them. The employees, to a great extent, will realize their duty shouldering the company's repute. There can be an online management strategy in place that can track any proprietary information being shared off limits. The directions like "Do Not Talk About ........" are likely...

Nowadays, when online marketing often determines success of the venture, it’s easy to forget about good old time-proven strategies that traditional marketing offers. But why choose something one when you can take the best from both worlds? That’s why here I will talk about the most effective online and offline strategies that should be combined in order to achieve great results.  Online marketing  Business website or a blog is like your online home and it’s an irreplaceable part of your online marketing strategy. Nowadays people want to know more about what you have to offer, whether your services are of high quality and whether you maintain client relationship. So always remember that professional, visually appealing website with unique content is your number one priority in online marketing. Social media marketing is an excellent opportunity to create online awareness of your products and services and build up your client base. Having accounts on Facebook, Twitter and other social media networks can help you to maintain customer relationship and provide your clients with relevant updates on special offers, promotions and discounts.  Content marketing is relatively new way of increasing profits. The point of content marketing is rather clear: if you provide your target...

San Francisco advertising innovator Howard Gossage once said that, "The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad." That’s very true, and if you’re using traditional marketing alone then whether or not people are reading your ad, listening to your radio jingle, or perusing your billboard display is really just hit or miss. Traditional Marketing Isn’t All Bad, It’s Just Disappearing... Some forms of traditional marketing are hard to ignore, like a criminal lawyer or dentist who uses the entire back section of the telephone book to advertise their services. The advantage of such a huge space is that it allows for a creative mix of text and images that create a feeling that’s friendly yet professional. However, when is the last time you received a phone book on your doorstep? Taking a look at other forms of traditional advertising like newspaper ads, radio jingles, and even billboards, they often get overlooked. And adding insult to injury, there is only a chance that they will even reach your targeted demographic in the first place. That’s because finding the demographics involves conducting surveys and working off basic assumption from data...

Without a doubt, many businesses nowadays make good use of social media to their advantage. For instance, they have developed marketing strategies with the help of social media and it worked for them! Social media marketing is making waves in the business world as it propelled most of the businesses who embraced it on top. However, not all who use it succeeded with their efforts. Perhaps the strategy they use was not suitable to their business. Or maybe they just joined the social media craze without even outlining their plans. Setting up Facebook and Twitter accounts for social media marketing purposes does not simply end there. In fact, it needs a lot of studies, strategic plans and impeccable execution to achieve the desired outcome for your business. Here are some tips on how to come up with a social media marketing that really works. 1. Notice how others do it and examine your current marketing strategy Many businesses instantly jump into conclusion of joining social media just because they’ve seen others do it even if they are unprepared for it. They don’t even know they will execute it or why they should take part of it thus sometimes resulting to disappointment....

The use of social media has become a prerequisite for most businesses around the world. Through technological changes marketing has become quite dynamic and very effective. Social media presence is not just any option for businesses, since it presents a more powerful platform to reach quite a number of target customers. As the world embrace digital age, where over a million searches are run thorough the search engine every minute, businesses on the other hand are also adopting the online marketing trends and social media presents the best possible platform for this new trend. If you are going to succeed and carry out effective social media marketing, you will appreciate the following information which will help position your business for great success. 1. Prepare an executive summary Why are you venturing into social media and what are your intentions? These are the questions which your executive summery will answer. Whether you are outsourcing or doing in-house management of social media, you need to prepare this documentation because it will help address the problem, solution and opportunity for your business in a well-organized manner. It is from these documents that top management will know how the business intends to monetize social media,...

Never has there been, in the history of mankind, so great an opportunity for people to be connected and interact, as its obtainable today. The proliferation of the Internet has made communication between people to be greatly easy and effective, without the barrier or limitation of space and even time. And today, at the forefront of the phenomena changes we are experiencing, is social networking. Description Social networking is the general name given to the trend and the activities of websites that are created with the purpose of making communications between their users possible. These websites are also being known as the new media, for they allow users to speak, watch, hear and interact with people from all over the world. The make sharing of experiences, interests and activities, possible. Presently, it will be difficult to put a definitive figure on the actual count number of members of these social communities, for a simple reason that thousands of them are springing up on a daily basis, each making its own cut in the big pie of web population. Mind you, hundreds of thousands of users are also joining the move on a daily basis. People now find it difficult to be...

Everyone knows that social media marketing is having a ‘moment’ right now. Especially with Google’s latest updates, Penguin and Panda, penalising what it deems to be underhand SEO. But with everything else to manage, it can be difficult to dedicate time to all your social media platforms. Twitter, Facebook, Pinterest and LinkedIn all require an investment of your time, something many small businesses simply don’t have. But if you’re looking at making social media a bigger part of your marketing campaign, there are ways to make the process easier. Here are three, free ways to save time on social media marketing: Hootsuite There are plenty of social media dashboards available to help you integrate and manage your social media platforms. If you’re looking for one that offers the most, for nothing, you should give Hootsuite a try. The online dashboard lets you manage Twitter, Facebook, LinkedIn, and Wordpress accounts all in one place. With simple column layouts, it’s easy to check your mentions and join in with industry conversations. It’s also really easy to schedule bulk posts for weeks, even months into the future. This will leave you free to carry on with your other tasks, while maintaining your online presence....