Webmaster Blog

Web marketing is a complicated beast. You have to write high-quality web content that people want to read, you have to build a vibrant presence on social media platforms, and you have to focus on search engine optimization. As eCommerce levels continue to rise -- web users are expected to spend $1.5 trillion in 2014 -- those tactics are only going to become more important.  While those methods are important, they are arguably not the most important tactics for success online in 2014. Web design is the crucial element of any successful advertising campaign this year. Quite simply, your web design is the lens through which your customers view everything you do. You can write great content, but if it's published on a poorly designed site, it won't matter.  Understanding web design is often reduced to learning code and basic design principles, but to anyone in the industry, it's a much more complex science. Take, for example, web browsers: web pages need to be designed to work with the most popular browsers. This year, that means making sure Google Chrome can display the pages you design as intended.  How Microsoft Lost the Browser Wars Anyone who grew up alongside the internet...

Cyber threats used to consist of annoying viruses or college-aged hackers looking for a challenge, but today cyberthreats are a real danger to businesses, governments and other organizations. Hackers have grown to be much more sophisticated, from groups hired by nation states, to hackers stealing business secrets for profit. Unfortunately, many organizations continue to be unaware of the danger they face even though any company no matter how big or small could be attacked at any time, and has probably been attacked before. Even those who are aware of the danger and use firewalls and a secure web gateway are often overlooking certain vulnerabilities that hackers can exploit. 1. Physical Access Sometimes organizations will put so much emphasis on protecting the IT system’s firewall from outside attacks that they forget that physical access to the server can give hackers just as much leeway to cause damage. Sometimes getting in is as simple as an employee holding a door open for the person behind them after the employee has entered in the access code. For example, in April of this year thieves broke into Walmart’s video service and stole the hard drives that contained customer data. A huge part of securing the...