As Google’s algorithms become more sophisticated, the SEO world is focusing on content creation. With the search engines now able to understand the context behind a search, keyword density is becoming less important and instead, good quality and engaging copy is emerging as a major ranking factor. In order to bolster the content surrounding your company, there are numerous options, from your initial website copy, to blogs and articles and of course press releases. Occasionally brushed aside as a “traditional” marketing tool, press releases can actually serve as one of the most powerful ranking assists. For your press release to achieve its full potential, be sure to follow the next 5 steps:
Pick your topic wisely. Whilst your piece will be required to contain a news element, this does not have to be earth-shattering. If you find yourself struggling to find company news to announce, try commenting on current industry news. Using Google News can help you find topical issues that will be mostly likely to spark a reaction amongst your audience.
Make it visually appealing. In order to attract readers to your piece in the first place it needs to be attractive. Breaking up your text with images makes it...