Webmaster Blog

Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

How Should You Handle Expired Content?

 The question of how to handle expired content can be overwhelming to any SEO managing a website, whether it is a promotional, e-commerce or classified website. When it comes to the expired content, even something as simple as looking at the website’s Google Webmaster Tools account can lead to a great deal of dissatisfaction among visitors, particularly when the website has already reported a number of 404 errors. How would you handle the expired content of your website? What process are you mulling to manage the expired content? What should be considered as expired content? The content of a website that is relevant only for a limited time period is considered as expired content. For example, if the products sold on an e-commerce website change due to some reasons, the content associated with the changed products will be deemed as expired content. This is true with job search and real estate websites when advertised properties are sold or vacant positions are filled. Ways to manage expired content Similar to most of SEO solutions, the ways to mange expired content vary based on a number of factors, including technological capabilities and resources of website’s team. The following are some to the options...
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