Despite the abundance of glamorous tech products advertised on billboards, websites, and television, creating content for your tech company’s blog or social media outlet presents a challenge. How do you make your posts shine among the plethora of blogs regurgitating similar information? These tips will help your content stand out and will help grow your audience.
1. Include interactive elements
What’s better than a diagram explaining the genius behind a tech product? A diagram that we can play with. Adding interactive elements is a great way to engage an audience because it not only makes an explanation easier, but it also puts the reader in control of his or her experience.
Google Maps, for example, allows users to create their own customized maps. Interactivity doesn’t even have to be this complicated; something as a simple as a poll will help keep your audience engaged with your content.
2. Share your passion
Feeling geeky about your excitement over the release of the latest Intel chipset? Let your nerd flag fly and post about it. Chances are your audience is just as thrilled as you are, so share the excitement and let your readers know that you care about the same things they...