Webmaster Blog

Despite the abundance of glamorous tech products advertised on billboards, websites, and television, creating content for your tech company’s blog or social media outlet presents a challenge. How do you make your posts shine among the plethora of blogs regurgitating similar information? These tips will help your content stand out and will help grow your audience. 1. Include interactive elements What’s better than a diagram explaining the genius behind a tech product? A diagram that we can play with. Adding interactive elements is a great way to engage an audience because it not only makes an explanation easier, but it also puts the reader in control of his or her experience. Google Maps, for example, allows users to create their own customized maps. Interactivity doesn’t even have to be this complicated; something as a simple as a poll will help keep your audience engaged with your content. 2. Share your passion Feeling geeky about your excitement over the release of the latest Intel chipset? Let your nerd flag fly and post about it. Chances are your audience is just as thrilled as you are, so share the excitement and let your readers know that you care about the same things they...

We’re almost in the middle of a brand new year, but the best months are still ahead of us. Are you still doing what you did in 2011 to get the light to shine on your blog? It’s not too late to re-evaluate your blog’s performance, its looks and other parameters based on recent changes in the blogosphere. Here’s how to infuse fresh life into your blog in 2012. Optimize Your Email List And Newsletters 1. Weed The Garden Over time, your email list becomes stagnant and stale, with unresponsive, deadweight subscribers. Check your email open rates and remove all those subscribers who haven’t opened your newsletters in a long time. Spam engines are more likely to mark your Id as spam if you have a high unopened email rate. 2. Clean Up Your Newsletter’s Html While you’re at it, it makes sense to re-evaluate your HTML as well. If your HTML is sloppy, you’ll be triggering spam filters without knowing it. Plus, even if your email newsletter looks good to you, bad HTML coding will screw up its appearance in the target inbox. All of these things will only affect your reputation negatively. 3. Update Your Spam Checker If you’ve...