The last 12 months has perhaps been the most dramatic in history in the world of SEO. Google has rolled out a whole raft of algorithm changes, most named after cute furry animals such as ‘Penguin’ and ‘Panda’- no doubt the boffins at Google will be looking to name their next algo change ‘Kitten’ or ‘Puppy’. Don’t let the ultra cute animal monikers fool you though; these changes dramatically hit a whole raft of websites, relegating many to the lower divisions of the search engines.
There’s no doubt that Google’s algorithm is becoming more and more sophisticated. In the past, many webmasters were able to establish high rankings on the back of dubious linking strategies- these included obviously spammy or ‘black hat’ links. Many other sites established impressive rankings simply through a high volume of anchor text rich links. And whilst it is certainly true to say that many sites are still flourishing using such tactics, Google is rapidly catching up with them. Nowadays, it’s much harder to fool the ‘Big G’! And as I hope to establish in this post, you really don’t want or need to fool Google anyway!
So, what kind of link-building strategy should you employ nowadays...