Webmaster Blog

People spend hours on making their ad copy perfect, tweak every single detail to perfection and do not mind overhauling the entire thing for the sake of making it more effective and powerful. Strangely enough, you will find the same people giving less attention to details when it comes to writing a product copy for an ecommerce website. They tend to believe that nobody reads these product copies and for that reason, they do not invest much of their creative prowess in the writing process. So, thanks to them, we have ecommerce sites that struggle to convert visitors.  Now, if you wish to put an end to this scenario, please check out the following tips that will help you a lot to create a killer product body copy - Identify the Problem Do you know where most ecommerce product page body copy fails? Yes, the writer fails to differentiate a blog post from a product page copy. They follow the same pattern; forget to add ‘Call to Action’ texts and this result in poor conversion. You should not forget the fact that an average visitor spends less than 3 seconds on a page before making a decision whether they are to...

Some business owners presume that marketing and advertising are one in the same. If you agree with them, you may be missing out on a huge opportunity to generate sales by truly understanding your market as well as your customers. Think of marketing as a car and advertising as the engine. Without the engine, the car can’t get very far. But, without the rest of the car parts, an engine is just an engine. By utilizing all aspects of marketing, your business will make great strides in its ability to not only reach the right customers, but also more easily refine the products or services you offer in order to keep current customers happy and new customers coming.  Advertising and Public Relations Advertising comes in many different forms such as commercials, emails, banner ads, pop-ups, post-cards, flyers, landing pages and keyword campaigns to name a few. Effective advertising gets the word out to the world that you are open for business.    In addition to effective advertising, it is increasingly important to have positive PR, or in other words, good customer service. No matter how large or small your company may be, do your research and make certain that every aspect of...

Analytics and SEO Analytics must be a part of the SEO strategy for a website in today’s competitive marketplace. It gives you a peak into not only how many people are visiting your site but how well your site is doing with converting visitors into customers and much more. We will look at some of the big pieces in your cloud marketing software to get started running through the process of analyzing traffic. There are literally hundreds of things to analyze so this is just a start into improving your SEO with analytics. Organic Search Traffic Tracking the number of visitors who arrive at your site from a search engine without you paying is the most coveted and sought after type traffic. When traffic comes from unpaid sources like search engines or directories it’s called organic traffic. Top ranked websites in the search results will end in getting the majority of traffic. Tracking the visitors from organic sources is the first step to optimizing traffic. It all begins with know how many people are coming to the site. Conversion Rates Once you wrap your head around how many organic visitors the website is receiving the next step is looking at conversion...

Leads into Cash The question that any company with a website will ask is a fairly simple one; how do we turn visitors into customers? No matter how much traffic your Internet store has, or how successful your ad campaign is in getting people to visit your site, it doesn't do you any good at all if people don't become customers. Then all you're doing is forking over money and time to advertisers, who really aren't making you any returns. For those that want to stop giving away their cash, what you need is conversion rate optimisation. Locate the Issues Converstion rate optimisation is the short hand for figuring out why it is that visitors aren't becoming customers, and fixing it so that the largest percentage of browsers make purchases from your website. Conversion rate optimisation is about finding problems that are preventing browsers from buying and fixing them to be sure that you have a simple, streamlined and customer friendly storefront that makes getting what you want as simple as point and click. Checkout As a quick for instance, if any major part of your website is not available from your homepage, or if it is difficult to find because...