People spend hours on making their ad copy perfect, tweak every single detail to perfection and do not mind overhauling the entire thing for the sake of making it more effective and powerful. Strangely enough, you will find the same people giving less attention to details when it comes to writing a product copy for an ecommerce website. They tend to believe that nobody reads these product copies and for that reason, they do not invest much of their creative prowess in the writing process. So, thanks to them, we have ecommerce sites that struggle to convert visitors.
Now, if you wish to put an end to this scenario, please check out the following tips that will help you a lot to create a killer product body copy -
Identify the Problem
Do you know where most ecommerce product page body copy fails? Yes, the writer fails to differentiate a blog post from a product page copy. They follow the same pattern; forget to add ‘Call to Action’ texts and this result in poor conversion. You should not forget the fact that an average visitor spends less than 3 seconds on a page before making a decision whether they are to...