Webmaster Blog

Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

What is Conversion Rate Optimisation?

Leads into Cash The question that any company with a website will ask is a fairly simple one; how do we turn visitors into customers? No matter how much traffic your Internet store has, or how successful your ad campaign is in getting people to visit your site, it doesn't do you any good at all if people don't become customers. Then all you're doing is forking over money and time to advertisers, who really aren't making you any returns. For those that want to stop giving away their cash, what you need is conversion rate optimisation. Locate the Issues Converstion rate optimisation is the short hand for figuring out why it is that visitors aren't becoming customers, and fixing it so that the largest percentage of browsers make purchases from your website. Conversion rate optimisation is about finding problems that are preventing browsers from buying and fixing them to be sure that you have a simple, streamlined and customer friendly storefront that makes getting what you want as simple as point and click. Checkout As a quick for instance, if any major part of your website is not available from your homepage, or if it is difficult to find because...
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