Webmaster Blog

It’s no secret that the web is becoming more mobile by the minute. In fact, studies project that in only a year or two, mobile web use -- that’s browsing on your smartphone or your tablet -- is poised to overtake the entirety of desktop computer use. Data like that would seem to make one thing abundantly clear. Whether you’re a blogger, a browser or a business owner, the mobile frontier is your new destination. But research from KissMetrics, a web analysis group, reveals that 60% of all mobile web users run into at least one problem while trying to visit a site via a tablet or smartphone. In an industry where first impressions are everything, a bad introduction to a poorly optimized mobile site can be quite a bad omen. The fact that some sites still not optimized for mobile viewing can typically be blamed on poor web development or negligent maintenance of a site’s operations and navigation. It’s clear that the more time you spend ensuring your user can find his or her way around your site (especially on an iPad or Android tablet), the better off you’ll be, whether you are a business, a blogger or a casual...

If you own a business, you may wish to develop a mobile marketing strategy to compete with other companies in your industry. More than 25 percent of United States consumers access the Internet by their mobile phones only, and the numbers are higher elsewhere in the world. Relying on traditional browser-based marketing strategies may keep your business from flourishing in a highly competitive marketplace. In order to optimize exposure in the easiest manner, the best option may be to develop a website that can easily accessed in both computer and mobile format. However, creating mobile-specific offerings may encourage brand loyalty among your clientele. Consumers are hungry for mobile content: Downloaded applications, social networking and SMS messaging make up over 80 percent of all mobile usage. There are several ways you can maximize mobile exposure and expand your brand name through mobile technology. Consumer Interaction Don't make the mistake of ignoring your customers socially! Many businesses are scrambling to recover lost ground while those who capitalized on Facebook, Twitter and Google+ are enjoying large audiences. Social media is a huge mobile time sink: 76 percent of mobile users access social networking on their phones, and more than half prefer their phone for...