It’s no secret that the web is becoming more mobile by the minute. In fact, studies project that in only a year or two, mobile web use -- that’s browsing on your smartphone or your tablet -- is poised to overtake the entirety of desktop computer use. Data like that would seem to make one thing abundantly clear. Whether you’re a blogger, a browser or a business owner, the mobile frontier is your new destination.
But research from KissMetrics, a web analysis group, reveals that 60% of all mobile web users run into at least one problem while trying to visit a site via a tablet or smartphone. In an industry where first impressions are everything, a bad introduction to a poorly optimized mobile site can be quite a bad omen.
The fact that some sites still not optimized for mobile viewing can typically be blamed on poor web development or negligent maintenance of a site’s operations and navigation. It’s clear that the more time you spend ensuring your user can find his or her way around your site (especially on an iPad or Android tablet), the better off you’ll be, whether you are a business, a blogger or a casual...