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The debate rages on. Vying to be an accomplished, top-of-the-funnel enterprise, you would want to be visible from the farthest of neighborhoods in the business realm. And when it comes to application development, there is an escalated urgency, simply for the fact the every business wants to be accessible to its customers – prospective and current – on their fingertips. In an age where every minute a new enterprise springs up at some part of the world, being visible is just not enough. Being more accessible in the market means you must reach out to your customers in real-time. Mobile application development has been at the forefront of this new world order where service providers and service seekers are on the same page, with the service seeker pretty much dictating when and how to turn the page over. But, all the sermon apart, the cluster of choices does raise questions. The technology experts often find themselves being pondering over THE question – what to really choose between Native and Web apps for mobile application development? The confusion emanates from the fact that there aren’t many reliable sources around who would weight each option to its merit, evaluate what suits your business...

Since mobile technology became main-stream, many trends have dominated the mobile application development space. While we can’t ignore the rise in the number of mobile devices, we certainly cannot ignore the fact that it is mainly because of the huge number of mobile applications. In fact, not many people even have a smartphone without a wide array of applications. Considering the fact that apps attract big investment and generate billions of dollars, developers are now focusing on introducing new applications, making use of the latest resources available to them. With technological advancements, the Mobile Application Development process has evolved over time. New platforms have surfaced, giving birth to new trends. For instance, the concept of mobile money introduced by these applications is becoming more popular with time. It is enabling banking and financing via mobile wallets, which is more convenient than handling cash or plastic money. Similarly, as the trend of tablets spread, we’re witnessing the traditional ways of education being replaced by tablet computing. Many experts are predicting that 2014 will be a great year for mobile application developers. Let’s take a look at some of the trends that are most likely to get attention. Emphasis on privacy Recent revelations...

Smart phones are one of the greatest inventions of our times. They serve to be so much more than mere modes of communication. And when talking about smart phones and PDA’s, Apple is a force to be reckoned with. Creators of the oh-so popular iphone, they have succeeded in developing of the best mechanisms ever created. This device is much more than a simple phone. Its innovation features and ever growing applications have seen the iphone become something of a technological legend.  The growth seen in iphone application development is largely contributed towards its user friendly interface. Developing these varied applications are formidably easy given all the tools necessary are widely available across platforms. There are iphone applications for almost everything, right from books to games, news and music. There most definitely is something for everybody. This development move is beneficial for both consumer as well as developer. Businesses have now discovered this to be a highly effective marketing strategy, inviting consumers through multiple platforms. Customer satisfaction can be increased by creating an application that enables more interaction between both parties involved.  So what exactly can these app developments do for your business? It is more like ‘what cant it do...

Not too long ago, Apple introduced the world to the smartphone that would change the mobile industry forever – the revolutionary iPhone.  Along the way, the world would once again find itself wide-eyed over a number of mobile devices including the iPad and Google’s very own Android smartphone platform and tablet.  The appeal to these devices is not only tons of apps available at the push of a button, but also the ability to use these mobile apps anytime, anywhere.   Mobile apps fit into the daily lives of people with all types of interests, needs and requirements, making business operations simple and entertainment a constant availability.  From medicine to sports, education and more, mobile apps play a crucial role in business development.  Let’s take a look at one of the most popular smartphone platforms available today, the powerful and unprecedented Android. Android and Your Business The Android boasts a laundry list of features that benefit businesses from all sectors.  At the end of the day, businesses want to make money and expanding the business worldwide through online marketing is among the top ways to do so.  When it comes to expanding businesses through online marketing, the Android device proves remarkably...