When you read about the importance of web design and how it can help you tap into $1.25 trillion in annual eCommerce spending, what company name do you see at least once in every article? It certainly isn't Bing or Yahoo! No, without fail, you will see Google mentioned multiple times throughout any piece discussing web design for search engine optimization. Is this just favoritism on the part of content writers, or is there something far more serious at work here?
Why Google is More Important Than Other Search Engines
The reason why every article you read stresses the importance of getting in good with Google is because it is the most popular search engine on the web. How popular is it? Recent statistics show that Google owns 65 to 70% of the search engine market share. In more concrete terms, the search giant handles 100 billion searches a month. Microsoft's Bing, Google's closest competitor, only owns 17.9% of the market share, generating significantly lower monthly search requests. In short, it's far more important that your web designer pleases Google than any other search service.
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