Webmaster Blog

Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Short URL Branding

Growing popularity of social networking as marketing method is something that all companies should integrate in their strategy and at some networks shortening URLs is necessity. Right now top companies already started implementing brand building strategies in their short URLs, for example , YouTube  - youtu.be,  Facebook – fb.me, Twitter – t.co, Coca-Cola uses cokeurl.com,  etc. Definitely recognized short branded URLs can increase trust as most likely sender is known and click through rate is very high. Many companies may experience difficulties, as most of the short domains are already taken, but for sure it is highly probably those domain names that match your business name is not in use, so check all reliable domain registrars, check domain auctions and for sure you can get a good short domain which will fit perfectly. ICCAN recently announced generic domains, but probably this will not happen in the near future, those will be top level domain suffixes like .car, .web, .love, etc.  However, right now there are many local top level country domain extensions that may suit your needs for now. With all this domain name extensions, organization should be ensure that name fits perfectly to their profile and can be easily recognized,...
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