Some business owners presume that marketing and advertising are one in the same. If you agree with them, you may be missing out on a huge opportunity to generate sales by truly understanding your market as well as your customers. Think of marketing as a car and advertising as the engine. Without the engine, the car can’t get very far. But, without the rest of the car parts, an engine is just an engine. By utilizing all aspects of marketing, your business will make great strides in its ability to not only reach the right customers, but also more easily refine the products or services you offer in order to keep current customers happy and new customers coming.
Advertising and Public Relations
Advertising comes in many different forms such as commercials, emails, banner ads, pop-ups, post-cards, flyers, landing pages and keyword campaigns to name a few. Effective advertising gets the word out to the world that you are open for business.
In addition to effective advertising, it is increasingly important to have positive PR, or in other words, good customer service. No matter how large or small your company may be, do your research and make certain that every aspect of...