Webmaster Blog

Some business owners presume that marketing and advertising are one in the same. If you agree with them, you may be missing out on a huge opportunity to generate sales by truly understanding your market as well as your customers. Think of marketing as a car and advertising as the engine. Without the engine, the car can’t get very far. But, without the rest of the car parts, an engine is just an engine. By utilizing all aspects of marketing, your business will make great strides in its ability to not only reach the right customers, but also more easily refine the products or services you offer in order to keep current customers happy and new customers coming.  Advertising and Public Relations Advertising comes in many different forms such as commercials, emails, banner ads, pop-ups, post-cards, flyers, landing pages and keyword campaigns to name a few. Effective advertising gets the word out to the world that you are open for business.    In addition to effective advertising, it is increasingly important to have positive PR, or in other words, good customer service. No matter how large or small your company may be, do your research and make certain that every aspect of...

Nowadays, when online marketing often determines success of the venture, it’s easy to forget about good old time-proven strategies that traditional marketing offers. But why choose something one when you can take the best from both worlds? That’s why here I will talk about the most effective online and offline strategies that should be combined in order to achieve great results.  Online marketing  Business website or a blog is like your online home and it’s an irreplaceable part of your online marketing strategy. Nowadays people want to know more about what you have to offer, whether your services are of high quality and whether you maintain client relationship. So always remember that professional, visually appealing website with unique content is your number one priority in online marketing. Social media marketing is an excellent opportunity to create online awareness of your products and services and build up your client base. Having accounts on Facebook, Twitter and other social media networks can help you to maintain customer relationship and provide your clients with relevant updates on special offers, promotions and discounts.  Content marketing is relatively new way of increasing profits. The point of content marketing is rather clear: if you provide your target...

San Francisco advertising innovator Howard Gossage once said that, "The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad." That’s very true, and if you’re using traditional marketing alone then whether or not people are reading your ad, listening to your radio jingle, or perusing your billboard display is really just hit or miss. Traditional Marketing Isn’t All Bad, It’s Just Disappearing... Some forms of traditional marketing are hard to ignore, like a criminal lawyer or dentist who uses the entire back section of the telephone book to advertise their services. The advantage of such a huge space is that it allows for a creative mix of text and images that create a feeling that’s friendly yet professional. However, when is the last time you received a phone book on your doorstep? Taking a look at other forms of traditional advertising like newspaper ads, radio jingles, and even billboards, they often get overlooked. And adding insult to injury, there is only a chance that they will even reach your targeted demographic in the first place. That’s because finding the demographics involves conducting surveys and working off basic assumption from data...

Growing popularity of social networking as marketing method is something that all companies should integrate in their strategy and at some networks shortening URLs is necessity. Right now top companies already started implementing brand building strategies in their short URLs, for example , YouTube  - youtu.be,  Facebook – fb.me, Twitter – t.co, Coca-Cola uses cokeurl.com,  etc. Definitely recognized short branded URLs can increase trust as most likely sender is known and click through rate is very high. Many companies may experience difficulties, as most of the short domains are already taken, but for sure it is highly probably those domain names that match your business name is not in use, so check all reliable domain registrars, check domain auctions and for sure you can get a good short domain which will fit perfectly. ICCAN recently announced generic domains, but probably this will not happen in the near future, those will be top level domain suffixes like .car, .web, .love, etc.  However, right now there are many local top level country domain extensions that may suit your needs for now. With all this domain name extensions, organization should be ensure that name fits perfectly to their profile and can be easily recognized,...