Webmaster Blog

Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

How To Properly Conduct A/B Testing In Your PPC Campaigns

In recent years, the effects of a problematic economy has combined with the accessibility of the Internet to encourage many people to search for alternate forms of income. A simple Google search will reveal a myriad of information, concerning how to create websites or pay-per-click (PPC) campaigns and attract traffic to those sites. The problem is that most of this advice is centered around attracting an overabundance of traffic, then hoping that a small percentage of that traffic converts to clicks. Luckily, there is a better way. A/B testing can be used to create a more perfect website. When conducted properly, A/B testing can ensure that your website or PPC campaign actually encourages clicks. You can use A/B testing to compare different versions of your website or campaign. The testing will reveal which versions encourage the most clicks from the traffic that already exists. Why bother to attract more traffic if you are not getting everything you can from the traffic you already have? A/B testing does really work. In one example Academy 123 was able to increase their conversions immensely through the power of A/B testing. One segment of their website almost doubled in conversion rate. How To Properly Conduct A/B...
Rate this blog entry:
Continue reading
1484 Hits