Webmaster Blog

In 2013 Google took all of us on a wild roller coaster ride, Penguin and Panda were upgraded and Humming Bird was introduced. According to social media marketing consultants these updates have completely ruled out so-called grey-hat or black-hat SEO tricks. Be it link building, guest blogging or search engine optimization, spam will definitely not work anymore. Partly because of the updates and mainly because of the changing scenario displayed through the increased use of mobile phones and  tablets and less use of PCs, SEO trends have been rapidly evolving. Only those who keep an eye on what happened in 2013 and then shape their strategy are going to lead the masses. Making it easier for you, we have summarized it into a tempting list of Top 4 SEO trends that will rule in 2014. Content Marketing Will be Bigger Than Ever Content has ruled internet ever since its advent. Content in all its forms (written, images and videos being the top three) are an excellent source to get higher ranks on search engines. The rule is not going to change in 2014. In fact, in 2014, sites with great original content will be highly rewarded by Google. Panda  update has...

Unless your business is globally recognised, well known, on the lips of everyone, international or a national brand, life is going to be tough. It stands to reason if you have a website it is akin to a very small fish, swimming in a very large ocean with lots of big fish with bigger teeth waiting to chew you up and swallow you whole. Millions of websites, finite customers, global recession; just how do you make yours stand out from the shoal and avoid the circling predators?  Search engine optimisation – the core of every content marketing strategy SEO in a nutshell SEO is the art of optimising a website so it stands out from the crowd; it is the foundation to every successful content marketing strategy. Website optimisation tactics, all of which are legitimate elements of a content marketing strategy include the following: Social media Video content Use of keywords onsite Relevant image content Contextual internal linking Contextual, relevant and authoritative external back linking Owners of websites should be especially keen to ensure their websites are optimised, and are continuously monitored with analytical tools so they remain optimised. If a website is used as a channel for expanding outreach, increasing...

2011 was a big year for Internet marketers, especially with the Google Panda/Farmer update taking down former monoliths in the SEO world. So, what is your resolution in 2012? Beat the algorithm, that’s what. Well, you can’t beat Google, but you can do some simple things to help your SEO efforts. Some of these tips may seem a little familiar to pre-2012 SEO, but they now have special emphasis. Original Content Do you know why most of those monoliths were taken down from Google heaven to veritable hell? Because they had 1,000 pages on the same topic. “How to play a guitar”, “how to manually play a guitar”, “how do I play a guitar?” “how does one play a guitar?” Both people and search engines got tired of this. There are also those terrible scraper sites that steal people’s content in the hopes of ranking above them.How do you beat this? Work on some good and original content that people will like, not just reiterations on the same thing over and over again. Work on Keyword Percentage Do you know that when search engines first started, adding the keyword cloud or having a keyword percentage of 10% was considered good? Can...