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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Latest Developments in Bing vs. Google Battle

In the race to be the most popular Internet search engine on the planet, the field is aptly described as a group of tortoises conspiring to catch a hare.Google dominates search competition so thoroughly (82.89% of the global search market share, at last count) that it’s often hard for tech commentators not to just shrug their shoulders and write about something else. Even so, love of underdogs and the prospect of the overthrow of empire attracts buzz.  Now, it appears Microsoft may be taking another jab at the champion in a tag-team effort between its Bing search platform and Mozilla’s Firefox Web browser. Bing has been an albatross around Microsoft’s neck since 2009, losing the company $5.5 billion in intervening years, but the new deal may breathe new life into the war of the search engines.  Microsoft hopes the deal, inked in the shadow of an expiring partnership between Mozilla and Google, will help elevate the search engine’s paltry market share of 4% to something that can justify not terminating the venture before it hemorrhages even more funds.  The news sheds new light on rumors in other camps that have been speculating on Microsoft’s possible acquisition of Yahoo, and would suggest...
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