Webmaster Blog

For the last few years, if someone were to ask you what the key to success in small business was, you would have responded that marketing yourself online was the most important marketing tool for generating local foot-traffic and renewed revenue. After all, eCommerce levels are expected to eclipse $1.5 trillion globally by the end of 2014.  However, you need to consider who is contributing to that huge growth. Is it just traditional web surfers, or are mobile users, the fastest growing marketing demographic, playing a key role? With over 50% of people using their favorite mobile devices to search for locally available goods and services online, the answer should be quite clear: mobile marketing is the key to any small business that wants to generate local traffic and succeed in 2014. Let's Look at the Numbers Depending on your industry, using mobile will have different effects. All of them, however, will be positive. For example, if you work in the restaurant industry, optimizing your website for mobile users puts you in the top 5% of all restaurants. Quite simply, 95% of restaurants don't take the time to optimize their web marketing pages for their mobile users. Further, since 62% of...

Because of the versatility of the different smart phones available in the market today, the phones capability has been extended and has been used not only to send messages and make calls but for a bunch of other functions too. There are a number of applications available that lets a smart phone user do multitude of tasks from his phone like send email, chat using Yahoo Messenger, make calls using Skype, connect with friends in Facebook and more. Another feature which most of the smart phone users love is the ability of smart phones to open Adobe Acrobat, Microsoft Word or ePub files which lets them read eBooks from their phone. This is with the use of eBook applications for smart phones that displays the eBook in a format that is easy and comfortable for the users to read. Here are some most loved eBook applications for smart phones and android phones: 1. Apple's iBook. This application is created by Apple and is the application that they recommend for iPhone and iPad users. What is nice about iBook is that it gives a feel of reading a real book because of its looks, its layout, its page turning effect and even...

It might be hard to imagine a world where links and URL’s are a thing of the past, but mobile applications have changed the way people are accessing information.  Thanks to the popularity of the Apple iTunes store and the Android app market place, mobile device users are finding it more convenient to simply use an app rather than to open an internet browser. Mobile devices are just more practical when you consider how people are using apps.  Say I want to find the nearest hotel.  I simply pull up an app that already knows exactly where I am and it will tell me not only how far away the hotel is but also how to get there.  With an internet browser I would first have to know where I am and then type in that location to find a nearby place to sleep. With people using apps for both practicality and entertainment the numbers are skyrocketing for how many apps are being added every day.  And for every app that does not yet exist there is an army of app developers scrambling to fill that gap in this every growing marketplace. So are the days of the internet numbered?  Is...