The massive influx of data has opened up an incredible number of opportunities for businesses all across the globe. The downside of all this big data, however, is the amount of adapting companies need to do to make use of it. This adoption process requires significant time and resources, but it also can lead to major changes in how businesses operate. One result of the big data revolution is that businesses are placing a greater emphasis on content marketing. The reason for this is that many companies believe content marketing, driven by data, can give them a competitive advantage. As big data becomes more commonplace, it’s easy to see that they could very well be correct as content marketing prepares to make the leap into this growing movement.
The impact big data has had on content marketing is still being felt, and its effects may not be fully known for some time to come. As mentioned above, more and more businesses see data-driven marketing practices as a valuable asset, one which can give them the edge over competitors. One report appears to demonstrate just how excited business leaders are about the possibilities of content marketing when utilizing big data. In the...