Webmaster Blog

The massive influx of data has opened up an incredible number of opportunities for businesses all across the globe. The downside of all this big data, however, is the amount of adapting companies need to do to make use of it. This adoption process requires significant time and resources, but it also can lead to major changes in how businesses operate. One result of the big data revolution is that businesses are placing a greater emphasis on content marketing. The reason for this is that many companies believe content marketing, driven by data, can give them a competitive advantage. As big data becomes more commonplace, it’s easy to see that they could very well be correct as content marketing prepares to make the leap into this growing movement. The impact big data has had on content marketing is still being felt, and its effects may not be fully known for some time to come. As mentioned above, more and more businesses see data-driven marketing practices as a valuable asset, one which can give them the edge over competitors. One report appears to demonstrate just how excited business leaders are about the possibilities of content marketing when utilizing big data. In the...

Despite the abundance of glamorous tech products advertised on billboards, websites, and television, creating content for your tech company’s blog or social media outlet presents a challenge. How do you make your posts shine among the plethora of blogs regurgitating similar information? These tips will help your content stand out and will help grow your audience. 1. Include interactive elements What’s better than a diagram explaining the genius behind a tech product? A diagram that we can play with. Adding interactive elements is a great way to engage an audience because it not only makes an explanation easier, but it also puts the reader in control of his or her experience. Google Maps, for example, allows users to create their own customized maps. Interactivity doesn’t even have to be this complicated; something as a simple as a poll will help keep your audience engaged with your content. 2. Share your passion Feeling geeky about your excitement over the release of the latest Intel chipset? Let your nerd flag fly and post about it. Chances are your audience is just as thrilled as you are, so share the excitement and let your readers know that you care about the same things they...

One of the biggest challenges online web administrators and markets face today is writing quality content for the various marketing channels they target. There have been a lot of studies specific to content marketing but one recent poll really solidified some of the challenges people face when managing content. Recently the Content Marketing Institute’s annual report says that 64% of B2B marketers are challenged to produce sufficient good content. The answer lies in re-purposing the quality content you have already written. This way you will get the most out of the content you have already generated there by reducing the time involved in content creation. This month you might want to write 3 blog posts, an eBook and 2 press releases, 2 pitches to the media, a white paper and a by-line article. That amounts to 10 articles, lucky if you are able to write these articles. Instead try focusing on three ideas and re-purpose them to make 10 articles. You then fashion your content to fit the different formats that you can then distribute accordingly.  White Papers Write a white paper that will establish your company’s position and thought processes. These can be used for a series for your blog...

Right after the search engine (it was called Archie) appeared online, people began to realize the true power of a search engine to be used worldwide. In 1998 Google appeared on the scene and quickly began winning millions of supporters worldwide. With so many users, many webmasters began to ask themselves what are the ways to get good traffic from those search engines. So this is how it all started. At first many webmasters began to manipulate their website's code and content to take advantage of the growing popularity of Google. At the very beginning, almost everyone used Black Hat SEO techniques such as keyword stuffing the META tags and titles. With the constant efforts of Google and all other search engines to drive low quality results out of their SERPs, many people developed techniques, which can be used to enhance their websites and comply with the new guidelines of the search engines. That's how White hat SEO started. For many marketeers it is hard to believe that Black Hat SEO actually is really closely related with White Hat, even today. Each technique claimed as spam by the search engines, can be reorganized using quality content and quality websites, to finally...

 In US, thousands of new companies are establishing every month. After the establishment, the first objective of a company is to get recognized and be known. For this purpose, the newly established companies spend a great deal on their marketing, whether it is orthodox marketing, or it is new sensation of online marketing. To promote their businesses online, the new companies, mostly avail the services of an internet marketing company. This marketing company applies a set of SEO and PPC techniques to generate traffic towards the company website, so that the company could be known in the market. The corner stone for the promotion of a website, whatever it is PPC marketing or SEO, the content marketing is considered to be the king. The content of a website is what creates value in the eye of customer, which in turn results in revenue and sales. An insight to the major steps of online marketing is given below: 1. Knowing your Customers: There is no point in applying SEO and PPC advertising strategies to content, when you don’t know who or what your audience is. If you don’t know who your customer is, then no matter how good your content is, it...

You might be in the beginning stage of this business, so your time might be equally distributed into two parts. The time spent on content development is probably close to the amount of time spent on figuring out how to backlink to your site in order to boost your rank in the SERPs. It can be difficult, particularly when you need to produce interesting and well researched content. However, realizing that going for quantity rather than quality will result in unfavourable results, you put forth the effort to develop content that is well thought out and filled with useful information. If you are new to marketing, and starting off like most others do, then you are most likely spending far more time in the planning and research stage, than actually composing the piece. Probably triple the time, to be honest. And, if you are not, you should rethink your strategy. Perhaps the best method in developing quality content is to start with a detailed outline, filled with as many facts, quotes and statistics that you can muster. It will help organize your information, leading to a better flow, as compared to winging it. An extra advantage to having this outline is...