Using social media in business is as important as T.V was for advertising 30 years ago. It seems that using social media has become necessary for success in business, these days. Some social media platforms aren’t as used by businesses as others, however. While Facebook and Twitter are two of the most popular sites out there, there are plenty of other sites that still provide you a large audience, and can help increase your bottom line. Here are some of the top networking sites that are lesser used:
Google Plus
Google Plus has a lot of users, but many of them don’t use their account to its fullest. One of the best things about Google Plus is that you can choose with whom you’d like to share content. The “circles” feature allows you to separate the people that you connect with into different groups, according to how you know them. You can have a circle for business partners, clients, executives, acquaintances, etc. This helps you to target your audience more accurately and it will keep people interested in what you’re sharing. Using Google Plus will increase your company website’s SEO (Search Engine Optimization), which basically will get your website higher...