Webmaster Blog

Using social media in business is as important as T.V was for advertising 30 years ago. It seems that using social media has become necessary for success in business, these days. Some social media platforms aren’t as used by businesses as others, however. While Facebook and Twitter are two of the most popular sites out there, there are plenty of other sites that still provide you a large audience, and can help increase your bottom line. Here are some of the top networking sites that are lesser used: Google Plus Google Plus has a lot of users, but many of them don’t use their account to its fullest. One of the best things about Google Plus is that you can choose with whom you’d like to share content. The “circles” feature allows you to separate the people that you connect with into different groups, according to how you know them. You can have a circle for business partners, clients, executives, acquaintances, etc. This helps you to target your audience more accurately and it will keep people interested in what you’re sharing. Using Google Plus will increase your company website’s SEO (Search Engine Optimization), which basically will get your website higher...

The advent of Social Media has brought a revolution in every aspect of our life. Taking advantage of social media websites depends to a great extent on the strategy you adopt to get benefit from the same.Below are listed some of the measures you can adopt to increase the business through social media websites.1.) Create a pageMost social media websites including facebook have the facility of a dedicated page through which you can advertise your product. Create a page and highlight the advantages of your service. Youth connect with these social media websites instantly. An attractively laid out page will definitely generate business and bring you fortunes.2.) Paid AdvertisementFacebook and You Tube encourage paid advertisements too. Highlight your product and see the change for yourself. As the advertisement spreads across the website users, increased interest will be generated amongst users bringing increased business queries. Half of the work has been done and you only need to cash on this, thus generating valuable revenue for the enterprise.Improving your internet exposure will make people aware of the service or product you wish to advertise about.3.) Quality ContentPay attention to quality as only creatively written content will generate results. People who connect with family...

What is your job title and what industry do you work in? How many years of experience do you have in this field? I am the social media manager for The Denver Post in Denver, Colorado. I have been in this position for three years. I previously served as an account executive for a newspaper in central Florida. How would you describe what you do? What does your work entail? Are there any common misunderstandings you want to correct about what you do? I help my company use social media to deliver the news, build a community around our content, and sell access to our followers to companies who want to advertise their products or services. Our social media division generates revenue for the company that keeps our flagging print division in business. On a scale of 1 to 10 how would you rate your job satisfaction? What might need to change about your job to unleash your full enthusiasm? I would rate my job a 7. I enjoy the challenge of sales, but my portfolio of clients is very large and my days are primarily occupied by meeting with clients about their accounts. I have very little time to focus...

Many businesses has been using various social networking sites like Twitter, Facebook, Digg, and many more to promote their businesses. You will often see most companies setup their Facebook accounts, interact and communicate with their clientele via Twitter and more. These businesses have seen the potential of these various social networking sites that is why they are actively utilizing these platforms to promote their business. Why are social networking sites a good venue for advertisement? Because of the boom of the different social media, it has generated millions of users that is why promoting your company via this media widens your client reach not to mention that it is the most affordable way to launch an advertising campaign. And with the popularity of social media marketing comes another way for companies to promote their business and that is through Location-Based Marketing (LBM). Almost all people carry a mobile phone with them and mobile phones nowadays are getting advance that it is equipped with various tools that will add functionality to the phone like the GPS services that most iPhones, android phones and smart phones have. That is why developers have started to develop location-based apps to utilize this GPS tool. Location-based app like FourSquare, Facebook...

With the advent of iPhone, android phones, and various other mobile devices equipped with GPS devices, a new trend in the social networking scene is gaining popularity and that is Geosocial networking or location-based marketing.Location based marketing is the hottest new trend in social media marketing. Aside from Twitter, Facebook and various other social networking sites, businesses can use location based services to promote their business and generate sales.Before we discuss how Location Based Services (LBS) can help businesses, let us take a look first at how LBS work.Some of the popular Location Based Services includes Foursquare, Gowalla, Facebook Places and more. Foursquare is the first application that made use of the GPS functionality of a phone that is why more people uses FourSquare than any other location-based services.If you have an account in FourSquare, you will be able to "check in" to a location and your real-time location will be published and shared to all your contacts in various social networking sites like Facebook. Using this LBS, you can also see friends or anyone from your contact who are nearby for instant meet-ups or get together. FourSquare also allows the sharing of experience, feedback or comments about a particular location...

Some tips on how to make the best use of twitter to promote your travel business. Social media advertising is one of the growing forms of advertising in the word to day. This article will particularly dwell on how you can use twitter to advertise your travel business. Talking about travel business, you must have a very good knowledge about the travel destinations that you serve. This way you will always have something to tweet every now and then. The first thing you should do is to open a twitter account. Some things that you should make sure are present on your twitter account include. Make sure that your username reflects your travel site name. Use an attractive picture on your profile. Your background should reflect you travel services background. After registering on twitter, it is time now to get started. Some people get stranded on this step as getting people to follow your tweets in all another scenario. The best way to use twitter to advertise your travel business is by getting people follow your tweets. You can do this by adhering to the following steps. The first step in getting people to follow you is by putting your user...