Webmaster Blog

What is SEO and Why is it Difficult to Scale? SEO (Search Engine Optimization) is one of the most important components to a powerful web presence, and also one of the most difficult to scale and maintain. Primarily, this is due to the nature of SEO, which needs a multi-prong solution. Content creation, link building and blogger outreach are all important components. Unfortunately, these three areas require specific approach to tackle. As an SEO in Dallas with 10 years of experience I have learned quite a bit and in this blog I have provided some tips to increase the scalability of your SEO efforts. How to Scale Your Content Creation 
Probably the most time-consuming of the three realms discussed, content creation is critical in that it provides real data, captures visitors attention, and most memorably imprints your brand image in memory.

 However, a great trick is to visit Reddit.com, a popular site where topics are commented on publicly and then voted up or down depending on the content. Reddit is a large site with millions of views daily. And though much of Reddit may not apply to your website, it is almost guaranteed there will be a few subreddits (as they are called)...

What is SEO and Why is it Difficult to Scale? SEO (Search Engine Optimization) is one of the most important components to a powerful web presence, and also one of the most difficult to scale and maintain. Primarily, this is due to the nature of SEO, which needs a multi-prong solution. Content creation, link building and blogger outreach are all important components. Unfortunately, these three areas require specific approach to tackle. As an SEO in Dallas with 10 years of experience I have learned quite a bit and in this blog I have provided some tips to increase the scalability of your SEO efforts. How to Scale Your Content Creation Probably the most time-consuming of the three realms discussed, content creation is critical in that it provides real data, captures visitors attention, and most memorably imprints your brand image in memory. However, a great trick is to visit Reddit.com, a popular site where topics are commented on publicly and then voted up or down depending on the content. Reddit is a large site with millions of views daily. And though much of Reddit may not apply to your website, it is almost guaranteed there will be a few subreddits (as...

If you've recently checked your Google Analytics account, you've probably noticed a significant drop in your website traffic. This is actually not surprising. With the persistent roll out of new updates to algorithms in search engines, it's a blessing that all we're getting is a few drops in figures. In a sense, SEO standards have gone up a notch! It's a tougher industry, one that is rapidly eradicating black hat covens and spam artists. So how can we claw our way out from the maze of SEO? The answer is, through quality link building. These three words sound simple enough, right? However, they actually pack a deeper punch for us “builders”. If we don't accomplish them correctly, we will lose more than just traffic. So while we build or try to earn backlinks, we have to be aware of... 5 MISTAKES WE MIGHT OR SHOULD BE GUILTY OF 1. Link Exchanges Let's rewind our clocks to five years ago. This was the era of link buying—“I pay you to link to my site, you get money, it's a win-win scenario”. Do search engines mind? Of course not! Why would they? How would they even know? Let's jump back to the present....

Many companies offer PPC optimization services as alternative to organic traffic or as an extra. Right now, I would like to tell you that it is proven that PPC traffic doesn’t convert traffic into sales like organic traffic and have much lower ROI. How to double organic traffic? Doubling organic traffic targeting more competitive keywords isn’t easy task and takes time, without guarantee for success.  Reputable SEOs would try to double the traffic from existing rankings with quickly amending title and placements and trying to achieve higher rank for existing ranked keywords. I suggest you follow our SEO process guide and understand how things work clearly. How to get organic traffic? I believe that the best strategy is to use ethical methods and stick to basics, but I know that many companies or individuals don’t know from where to start. Here I will give you a basic guide to build your campaign properly. Fresh content – search engines loves fresh content, that’s why blogging have become so popular. Many companies get a website developed and completely forget to make constant tweaking and adding new content for years. Link building – equal to fresh quality content link building plays major role for...

The last 12 months has perhaps been the most dramatic in history in the world of SEO. Google has rolled out a whole raft of algorithm changes, most named after cute furry animals such as ‘Penguin’ and ‘Panda’- no doubt the boffins at Google will be looking to name their next algo change ‘Kitten’ or ‘Puppy’. Don’t let the ultra cute animal monikers fool you though; these changes dramatically hit a whole raft of websites, relegating many to the lower divisions of the search engines. There’s no doubt that Google’s algorithm is becoming more and more sophisticated. In the past, many webmasters were able to establish high rankings on the back of dubious linking strategies- these included obviously spammy or ‘black hat’ links. Many other sites established impressive rankings simply through a high volume of anchor text rich links.  And whilst it is certainly true to say that many sites are still flourishing using such tactics, Google is rapidly catching up with them. Nowadays, it’s much harder to fool the ‘Big G’! And as I hope to establish in this post, you really don’t want or need to fool Google anyway! So, what kind of link-building strategy should you employ nowadays...

During the process of running a small business, you have to try out many different strategies to be able to reach your customers where they are. One of the best options to consider in this situation is creating a business website, and then using search engine optimization to get free traffic from search engines. If you are a small business, you might not have a lot to spend on an SEO company. Here are some tips to keep in mind when you're interested in search engine optimization for your business. Create Amazing Content Make Link Bait Start the Buzz Avoid Spam Links Take the Long-Term Approach Create Amazing Content Recent changes to the Google algorithm have made it painfully clear that the only way to rank highly in the search engines is to create amazing content. Both the Panda and the Penguin update showed that the websites with the highest quality content typically prevailed. This means that you can't just write a quick piece of content and throw it up on your site in hopes of ranking highly. Make Link Bait When you are trying to rank highly in the search engines, you have to get a large number of inbound...

If there’s one thing that most search marketers agree on it’s that a successful link portfolio forms the backbone of any good SEO campaign. To create a strong and varied link profile, it is essential to have a thorough understanding of what links you already have and what links you need to overtake your competitors, so how can this be done? The Majestic Site Explorer is a popular tool for SEO professionals right across the board. Allowing users to not only view their link history but compare this to their competitors, it is clear that this is one tool not to be underestimated. However, so many people still don’t take full advantage of the platform and fail to make complete use of what is available to them. There are countless reasons why using Majestic Site Explorer is vital for your link building campaign, but here are just five reasons your strategy shouldn’t be without it. As its results are so up to date, this application is especially useful following a disruption in your sites ranking after a major algorithm update. With updates such as the Penguin and Panda focusing on link activity, it is important in the rebuilding stages to see...

“The evergreen of SEO” or simply link building. It is not a rocket science , but there are many tricks involved in quality link building. Here I will list some link building ideas along with our infographic related to diversifying link building strategies. Clink Thumbnail to Enlarge Source diversity Building links from various sources is essential factor. There are several good advantages for doing this. One reason is that major search engines value this type of link building diversification. If all your backlinks come from a single type of sites for example blog comments, is more likely to look like spamming and trying to manipulate search engine results. If you have links from multiple types, it looks more natural and prove that website have some value. Another reason is that search engines like Google are constantly amending the algorithms and quite often they blacklist some type of websites, for example article directories were popular way of link building before Panda update and on the other hand Penguin update completely changed the landscape of link evaluation, as well all latest algorithms are targeting for penalties websites that buy and sell links. Context/relevance...

Top ranking in the search engines is the leading aim of any website owner and for this task lot of website owners can be seen putting lot of efforts. There are large numbers of options available and among all of them one way links are highly considered as best for helping any website to improve its ranking in the search engines. In order to make the website more popular one has to find an effective alternative to bring the traffic towards a specific website in order to raise its visibility and this is actually the primary target of the one-way-link. When one go for link popularity the rankings in the search engines are improved up to a great extent. The one thing that must be kept in mind that getting one way link needs a specific time to show its effects. Useful information Basically the one way links are considered as the external links that generally point to any web page of a specific website. They don’t have any opposite link back. The one way link from the same category website are is highly regarded as a favorable vote towards the content on a specific website and the search engines. General...

Guest blogging. Do you ever really hear anything negative about it? I haven't come across anything that shows me or informs me that guest blogging may be a bad thing for a website. With that said, does that mean that all sites need guest blogging? I don't think so at all. I think it can be helpful, but it truly depends on your site. Here are some positives about guest blogging: increase in traffic to the site new readers due to new topics or even writing style higher number of inbound and outbound links fresh and updated, unique content more often These are all very important pieces to what guest blogging offers a website owner. Let's be honest, it's not very easy to write a new pieces of content on a consistent basis for extended periods of time. Especially for those who work, have families, have businesses, and have every other difficult and multitasking-needed "hat" their wear in their lives. I know this is true for me, but that doesn't mean that I want to have guest bloggers on my site. It truly comes down to the kind of website you have, the purpose of your website, and the kind of...

Right after the search engine (it was called Archie) appeared online, people began to realize the true power of a search engine to be used worldwide. In 1998 Google appeared on the scene and quickly began winning millions of supporters worldwide. With so many users, many webmasters began to ask themselves what are the ways to get good traffic from those search engines. So this is how it all started. At first many webmasters began to manipulate their website's code and content to take advantage of the growing popularity of Google. At the very beginning, almost everyone used Black Hat SEO techniques such as keyword stuffing the META tags and titles. With the constant efforts of Google and all other search engines to drive low quality results out of their SERPs, many people developed techniques, which can be used to enhance their websites and comply with the new guidelines of the search engines. That's how White hat SEO started. For many marketeers it is hard to believe that Black Hat SEO actually is really closely related with White Hat, even today. Each technique claimed as spam by the search engines, can be reorganized using quality content and quality websites, to finally...

Link building strategies are virtually ubiquitous on the web. It wasn't all that long ago that it was possible to rank a site without a clear link building strategy. Today, almost everybody has such a strategy, and the only way to pull ahead of the pack is with an advanced link building strategy. As time marches on, Google is giving less value to easily obtainable links. This means that simple link exchanges, directory submissions, and blog comments aren't going to cut it anymore, at least not on their own. Advanced Link Building: Guest Posting and Link Bait It's not pleasant to hear, but the only way to secure your site's future is to do things the hard way. The more difficult your strategy, the more effective it becomes. Advanced methods like guest posting and link baiting are the only way to ensure a robust site with a diversified traffic stream and resistance to algorithm updates. 1. Guest Posting This is one of the most powerful weapons in your arsenal, but it needs to be done right or it can actually be a waste of time or even counterproductive. Start with an understanding of why you are guest posting in the first...

If you just start a site, it’s really hard to make it noticeable and valuable both for the user and search engines. In this post, I’ll just give you a list of the things that you need to do, in order to make it big with your site :). Take a look at link building diversity infographic. Forums You can create profiles on the forums, which are related to the topic of your blog. You need to participate in the forums and later on you’ll be able to put a link back to your site both from your profile page and from your forum signature. Paid reviews Some bloggers accept offers on writing a review about your service, product or site. You can find such people on some SEO forums. Plus, there are even online services (like separate sites) that provide this sort of services. Free Blogging platforms You may want to create like 20 sites on such platforms (like Wordpress.com, Blogger, Tumblr and the like). Once created, you’ll be able to run separate sites there and make those sites relevant so that links from them help you main site. Article submission You basically need to write articles and submit them...

One of the most popular ways to boost the rankings of your website in the popular search engines is by using article marketing. However, in the past couple of months more and more SEO experts claim that this practice is long gone due to the Google Panda Update and also that it can’t actually help you to improve your website’s positions at all. When you search Google for article marketing, you will easily find hundreds of interviews given by the industry experts, where they claim that this practice will only lead to negative results for your website. Working with some of the leading SEO experts in the industry for the past 5 years allowed me to try wide variety of link building techniques and see what results each one of them brings. This included article marketing as well, so in the next couple of lines I would like to share my experience and recommendations for this technique: The Content – If you want to achieve any results using article marketing, make sure all the content you plan to distribute is unique and written in fluent English language. If you use duplicated content or poorly written one, you are not likely to...

 The phenomenon that we are familiar with as “internet” is now so commonplace and so deeply integrated into our daily lives that to most of us, it does not really seem like a “phenomenon” at all. We take it as naturally as we take so many other real things. It is just like one human seeing another human walking around casually.  However, this phenomenal growth, rather evolution, is not an overnight mantra. It took decades to see internet in its present form, but when we compare that time with the development that took place within that time, it really looks no short than a miracle.  On its way to evolution, internet should be really grateful to aids like web marketing or internet marketing, a phenomenon which really set ablaze the pace of growth of internet by adding more of people’s interest in this domain. It did so by making people realize that internet can be served as a medium to generate substantial amounts of money, and that too, quite conveniently if you play your cards right.  From early 90s onwards, web marketing services, along with the aid of strategies like SEO, helped millions of people to make millions of dollars. This...