Webmaster Blog

The advent of Social Media has brought a revolution in every aspect of our life. Taking advantage of social media websites depends to a great extent on the strategy you adopt to get benefit from the same.Below are listed some of the measures you can adopt to increase the business through social media websites.1.) Create a pageMost social media websites including facebook have the facility of a dedicated page through which you can advertise your product. Create a page and highlight the advantages of your service. Youth connect with these social media websites instantly. An attractively laid out page will definitely generate business and bring you fortunes.2.) Paid AdvertisementFacebook and You Tube encourage paid advertisements too. Highlight your product and see the change for yourself. As the advertisement spreads across the website users, increased interest will be generated amongst users bringing increased business queries. Half of the work has been done and you only need to cash on this, thus generating valuable revenue for the enterprise.Improving your internet exposure will make people aware of the service or product you wish to advertise about.3.) Quality ContentPay attention to quality as only creatively written content will generate results. People who connect with family...

The goal of having a social networking presence is to get noticed, so not taking the time to improve the appearance of your accounts? It's a bad idea. When people arrive at your social network account, whether it's a Facebook page or a Twitter account, they should immediately get a sense for who you are. That means including basic information about your business - such as what you do, where you're located, and contact information - but also creating a design that reflects your brand. If you already have a branding concept established on your website, that's great! You can bring those design elements over, but don't be afraid to be a little more fun and informal on your social networks. This is an opportunity to really connect with your potential customers, make them feel welcome. So how do you go about making your social networks more appealing? Here are a few tips. Make use of all the personalization options. Almost all social networks offer you default design options - icons, backgrounds, color schemes, layouts. Find out everything you can change and make use of it. Look at how other businesses, particularly those in your area of expertise, are using their...

This is a question that may never be fully answered due to the multiple forms of journalism that keep popping up all the time. As we all know because of Facebook, Twitter and all other blogging websites, Journalism is no longer bound to just print and radio. Many “old school” journalists believe these new social media networks are butchering the art of journalism because credibility and accuracy are no longer needed to write news. Anybody can post anything they want at anytime, and anyone who chooses to look can see what has been written. Being an under-grad Journalism student, I am taking full advantage of the classes that are required for my major, but there is a common opinion throughout the student body and faculty that our time in the classroom is not as important as our time in the field. That may be the case for other fields besides Journalism, but it is true in journalism for a different reason. Journalism is now a multi-platform field and whoever gets to a story first is ultimately the person who ‘wins’. The basic interviewing tactics, inverted pyramid writing and writing in the Associated Press style are all skills that must be taught...

The popularity of different social networking sites like Twitter and Facebook has made it one of the most popular ways used by different website owners to increase traffic to their site to promote their product and eventually bring sales to the company.

Why do website owners sees Facebook and other social networking site as an effective Internet marketing tool that can help boost website traffic? Here are some reasons: Anyone can sign up for a Facebook account for example, and utilize it to establish relationship with potential clients, drive traffic to a website, promote different products and services and ultimately bring revenue to the business for free. The different social networking sites also has millions of members which forms a huge base of would-be customers for different niche and the numbers are growing everyday, making it a good venue to promote a website and boost website traffic. The various social networking sites also extends the audience that you can reach as almost all people have a social networking account already and anyone who has access to the Internet can gain access to these social networking sites too. So how can you use these different social networking sites as an effective Internet marketing...

Ever since the birth of the digital world, people have been enjoying the benefits of the said technology. It all started with digital cell phones and text messaging. People started to forget beepers and pagers and started appreciating the benefits of text messaging. Compared to having a pager, you won’t need to call an operator to send your message through. You can send it by yourself through a digital cell phone anytime, anywhere. Through the years, upgraded mobile phones have emerged and text messaging have never been easier!  For almost five years, text messaging has ruled the digital world that millions and millions of text messages are being sent and exchanged everyday, which contributed to a bigger share in the revenue of telecom companies. Of course with the fast paced world of technology, people didn’t stop from creating more ways to get in touch with each other. In the past years, social networking sites were a hit and became the most common ways to communicate. People have started to appreciate and use social networking sites such as Facebook, Twitter, YouTube, Flickr, Multiply, MySpace and more. Along with these social networking sites came marketing websites that allow you to buy targeted facebook...

In many cases social media campaign is free way to increase sales and traffic to particular website, product or service, however there are paid ads for Facebook and featured videos on YouTube.  For quite a long time there is a debate about social media and ROI and how to measure ROI of social media campaign.  Of course this isn’t impossible, but it is a bit tricky. Business Metrics It is not a secret that ROI is business term, not SEO, social or digital and I don’t think that we should talk about ROI on social media campaign when there is no investment, for example Facebook business pages, Tweets or Groups on LinkedIn and other local or niche social networks.  Those methods are free, only requirement few minutes of time.  However even with this campaign we can identify consumer reaction, brand awareness, financial change, etc.  Of course for paid campaigns for instance production of video can be very high, as well promoting it; picture is a bit different so please continue reading. Indentify the impact A colleague of mine recently said that impact can’t be identified – well that’s not true.  Of course it can be – dedicated promo codes for different...

The rise of social networking sites such as Facebook has led to a number of developments and changes within the technology world occurring alongside alterations to our own lives. Many of us would now struggle to conduct our daily forms of communication and correspondence without the use of such sites, but what exactly does this mean for cloud computing? Have sites such as Facebook made people more receptive to and comfortable with the computing solutions that they offer? Cloud computing has been labelled as the “next big thing” of the technological world, despite initial concerns over the safety of data and the security of the services that are provided. The increasing acceptance and positive expectations for cloud computing could therefore be attributed to the changes which social media sites, such as Facebook, have instigated. Opening a world in which our personal information and data is entered on a web-hosted site has meant that many of us are beginning to find ourselves more comfortable with the notion of entering data into an online environment. Familiarity All new technologies and systems become commercially popular once they are considered familiar, with the step between familiarity and normality being particularly small. Social network sites and...

Many businesses has been using various social networking sites like Twitter, Facebook, Digg, and many more to promote their businesses. You will often see most companies setup their Facebook accounts, interact and communicate with their clientele via Twitter and more. These businesses have seen the potential of these various social networking sites that is why they are actively utilizing these platforms to promote their business. Why are social networking sites a good venue for advertisement? Because of the boom of the different social media, it has generated millions of users that is why promoting your company via this media widens your client reach not to mention that it is the most affordable way to launch an advertising campaign. And with the popularity of social media marketing comes another way for companies to promote their business and that is through Location-Based Marketing (LBM). Almost all people carry a mobile phone with them and mobile phones nowadays are getting advance that it is equipped with various tools that will add functionality to the phone like the GPS services that most iPhones, android phones and smart phones have. That is why developers have started to develop location-based apps to utilize this GPS tool. Location-based app like FourSquare, Facebook...

In today’s world, it is very hard to find someone who is not engaged with social media in one way or the other. It is called social media for a reason; it is so powerful and captivating that one seems totally out of luck in resisting its charms, ultimately falling for it anyhow.  The importance of social media is magnified even more because of the extra element of interaction that was somehow missing in conventional ways of online marketing, which is now being added through social media in virtual world in the most effective manner.  This article highlights some basic ways which can help a web marketing firm to humanize your social being (your profile on any social media) to invoke a sense of genuineness, compassion, and truthfulness about it among your fans, followers, clients, etc.)  Name It  No matter how simple it appears to be, it is highly effective. Carrying out all your social activities from a social network forum, putting a genuine name to it for tweeting, status updating, or posting your blogs, serves to convey the message to web audience that they are not dealing with some automated program, fooling them. An appropriate and genuine human name to...

With the advent of iPhone, android phones, and various other mobile devices equipped with GPS devices, a new trend in the social networking scene is gaining popularity and that is Geosocial networking or location-based marketing.Location based marketing is the hottest new trend in social media marketing. Aside from Twitter, Facebook and various other social networking sites, businesses can use location based services to promote their business and generate sales.Before we discuss how Location Based Services (LBS) can help businesses, let us take a look first at how LBS work.Some of the popular Location Based Services includes Foursquare, Gowalla, Facebook Places and more. Foursquare is the first application that made use of the GPS functionality of a phone that is why more people uses FourSquare than any other location-based services.If you have an account in FourSquare, you will be able to "check in" to a location and your real-time location will be published and shared to all your contacts in various social networking sites like Facebook. Using this LBS, you can also see friends or anyone from your contact who are nearby for instant meet-ups or get together. FourSquare also allows the sharing of experience, feedback or comments about a particular location...

A true clash of the titans: Facebook and Google, the Internet’s most trafficked websites, go head to head in a close competition to control the internet. Google’s most recent step into the world of social networking is a direct shot at Facebook’s industry. Rumors that Facebook will be incorporating a search engine into Facebook’s homepage is clearly a direct shot back. With business overlapping, comparison between the two internet giants are inevitable. Let’s discuss the numbers. Both websites are heavily trafficked; the Internet heavyweights are dealing with millions, if not billions, of unique visitors monthly. Google, however, has the clear numbers advantage. Google recently secured over a billion unique visitors, while Facebook significantly lagged behind with only 713 million unique visitors. Google’s number advantage decreases within the United States. Google had a 155 million unique visitors compared to Facebook’s 140 million during a one month span. The average time spent by each unique visitor on these websites is also an essential statistic to understanding the way they stack up. Facebook’s average visitor spends over six hours monthly on their website, whereas Google’s visitors spend under two hours. By this comparison, significantly more time is spent on Facebook than on Google. Revenue,...