Webmaster Blog

Search engines are a tricky thing, and every newcomer will have to start from a different level as compared to those who started out before. So what does it take to start as a newbie in SEO profession?Let’s take a look at 10 ways to develop solid SEO knowledge before entering the industry.#1 Learn to Respect Search EnginesThis is something that non SEOs would never understand. Search engines like Google, Bing and Yahoo are usually mere tools for non SEOs that provide them access to information. So if you are new to this field, you might want to change your attitude towards search engines and learn why to praise them for what they are doing.#2 Read, Read and More ReadInbound marketing is where you must have an elemental base before you begin to see, observe and learn the tricks of the game. So read as much as you can about SEO and related fields like link building, content marketing, social media marketing, online reputation management, Google algorithmic updates, Panda and Penguin recovery case studies, etc. so you don’t get blown away when you start out as a fresher.#3 Develop Analytical Skills In SEO, observational, analytical and management skills play a huge...

The major objective of hiring an individual SEO expert or a well-known SEO company is to improve the position of a website in the search engine results. Whether you own a small, medium or large sized online business, search engine optimization can help your business grow considerably. There has been a significant growth in the SEO industry in the recent years. We have put together five major benefits that an online business can enjoy by hiring an SEO service provider.Boost your trafficThe key to making more money with an online business is to get massive traffic to your website. As SEO professionals can help websites come up in the SERPs (Search Engine Results Pages), it becomes much easier for the website owners to drive organic traffic to their websites. A professional SEO service provider understands the importance and nature of the search engine algorithms, and can optimize your website accordingly. An optimized website ranks higher in search engine results, which means that the search engines will send more traffic to your website.Improve your online presenceIn this internet age, it is important for any online business to improve its online presence and stay ahead of the competitors. It is of utmost importance...

One of the biggest challenges online web administrators and markets face today is writing quality content for the various marketing channels they target. There have been a lot of studies specific to content marketing but one recent poll really solidified some of the challenges people face when managing content. Recently the Content Marketing Institute’s annual report says that 64% of B2B marketers are challenged to produce sufficient good content. The answer lies in re-purposing the quality content you have already written. This way you will get the most out of the content you have already generated there by reducing the time involved in content creation. This month you might want to write 3 blog posts, an eBook and 2 press releases, 2 pitches to the media, a white paper and a by-line article. That amounts to 10 articles, lucky if you are able to write these articles. Instead try focusing on three ideas and re-purpose them to make 10 articles. You then fashion your content to fit the different formats that you can then distribute accordingly.  White Papers Write a white paper that will establish your company’s position and thought processes. These can be used for a series for your blog...

Optimization of any site is very important part while doing the online marketing of your product or services. A properly optimized site is visible to all those users who are continuously searching your products or services. More users mean more traffic and thus more sales and higher profit. An optimized website facilitates cross browser compatibility. It means your website can be easily accessible to any browser. It results in large number of users who visit your site. Many type of Search Engine Optimization techniques are available for you to apply on your site. You can choose any one to implement it on your site so that you can optimize your website to get more traffic. Below you’ll find some essential SEO tips for e-commerce site. Nowadays you need to do lot of brainstorming while searching for keywords for your site. Depending upon your business type, brand, services, industry and targeted customer, you have to choose particular keywords and key phrases. After that you should test them on Google keyword tools or any other keyword tool so that you can get idea of your keywords and keyword list of competitors that have high ranking. Make blogs on your e-commerce site which you...

No one can afford to forget search engines such as Bing. The Bing-Yahoo! alliance is reported to have secured approximately 30% of search engine queries worldwide. In the United States, these search engines field nearly half of the queries made. Bing SEO does differ from Google in some significant ways. You will want to try and strike a comfortable balance to regularly appeal to search engines besides Google. Building Click Through Rate Bing takes into account how their users interact with the links provided in the SERPs. Their system wants to see if the user is clicking on the links related to their search query and how long it takes for them to return to the website. If the visitor comes back immediately, it is safe to assume that they did not find the information they were looking for. You can use this information to your advantage. Accuracy in keyword choice and description is going to play a large role in generating link clicks. Providing accurate, quality information that will fill the needs of users visiting your website will help your Bing ranking. Provide A Great User Experience Search engines, and Bing in particular, have started to move away from just...

SEO is both an art and science. Success with the channel depends on knowledge, skill and a great deal of talent, but there are several things budding marketers need to bear in mind when optimising a site, regardless of its history, authority or current exposure. Despite the hugely influential Google algorithm updates of late, which have (arguably) changed the SEO landscape for the better, there are still a handful of elementary factors every single webmaster needs to bear in mind when looking to propel their site to those much-coveted first page positions. This infographic, designed by the team at SEO Positive, highlights the key points still relevant to site optimisation in 2012. While these tips may seem rather basic to some, it's easy to forget the tried and tested techniques that still generate fantastic results, especially as the SEO world collectively speculates Google's next move. It's an interesting time for SEO - a time to reflect and a time to look forward to new challenges in the coming months! Click Thumbnail to Enlarge SEO Positive is one of the UK's leading search engine marketing agencies, specialising in all aspects of SEO, PPC, social...

When you first start learning about SEO and using it to optimize your website, you can feel overwhelmed by all of the different things there are to remember. The art of SEO can be very complicated and even SEO experts are continuously learning and improving their skills. In order to make starting out a little bit easier, focus on a few of the most crucial aspects of SEO first so that the learning curve doesn’t seem so steep. Asking yourself the following questions will ensure that your website has a good start towards being optimized and you will be able to build on these foundations later: If Your Website Accessible? You can have the best SEO in the world, but if search engines are having trouble seeing your content because of errors with your code then all of your hard SEO work is going to waste. They will not be able to crawl your website and your pages will not be indexed or ranked. If you are not sure how to properly code your website, you should seek the help of a professional who can ensure that everything is done correctly. Is Your Page Title Optimized? If the keyword that you...

One of the most popular ways to boost the rankings of your website in the popular search engines is by using article marketing. However, in the past couple of months more and more SEO experts claim that this practice is long gone due to the Google Panda Update and also that it can’t actually help you to improve your website’s positions at all. When you search Google for article marketing, you will easily find hundreds of interviews given by the industry experts, where they claim that this practice will only lead to negative results for your website. Working with some of the leading SEO experts in the industry for the past 5 years allowed me to try wide variety of link building techniques and see what results each one of them brings. This included article marketing as well, so in the next couple of lines I would like to share my experience and recommendations for this technique: The Content – If you want to achieve any results using article marketing, make sure all the content you plan to distribute is unique and written in fluent English language. If you use duplicated content or poorly written one, you are not likely to...

Okay so you’ve had a look into search engine optimisation (SEO) and you’re a bit overwhelmed. I was at first too, but then I happened across a list of tips on how to optimise your site. Here is a run-down of what I did and what you can do too. Okay so you’ve had a look into search engine optimisation (SEO) and you’re a bit overwhelmed.  I was at first too.  But then I happened across a list of tips on how to optimise your site yourself in just one hour and I thought, ‘Yep – I’ll give that a go’. Some of the tips worked and some didn’t.  Some I adapted to fit my needs better.  The list is long gone but it quickly taught me the value of SEO.  After I saw the results of my quick-fixes, I decided it would probably be a wise investment to pursue it further and it’s something I’ve been dedicated to ever since. Here is a run-down of what I did and what you can do too. Analyse Your Page Titles Are you page titles as relevant as they possibly can be?  They are amongst the first things that will drive relevant traffic...