Google AdWords adheres benefit the main way in which Google earns revenue from visitors to its search sites. Businesses pay to have adverts placed near specific search results using criteria that they define at the start of an online advertising campaign. The AdWords program allows local, national, and international ad exposure. In Google help information about AdWords, it states:
“The following data always goes into showing relevant ads to you: Your location (based on your computer's IP address), your language, the time of day and which Google country domain you used (for example, Google.com or Google.co.uk).” – Source google.com
You can take some of these factors into account when choosing who should see your adverts and when they are displayed. You could restrict adverts so they only appear to people who are within driving distance of your store.
Adword adverts can be paid for when an user clicks on an advert. This is known as “pay-per-click”. Alternately, adverts can be paid for based on the number of times an advert is displayed. This is a “cost per thousand” impressions (abbreviated to CPM or “cost per mille”). The cost of an advert depends on several factors, including the expected frequency it will...