As the saying goes, first impressions are everything.
If you’re on a blind date and you trip and fall within the first 10 minutes of the evening, you’re probably going to seem like a klutz for the rest of the night. If you spend the entirety of a job interview complaining about the bosses at your last gig, you probably can’t count on starting at that company anytime soon.
The same thing goes for running your own web-based business. If your site looks like it was designed all the way back in 1995, your potential customers are likely going to doubt your company’s credibility -- not to mention your choice of outdated gifs and word art.
So why give them the opportunity to second-guess your service at all? It’s 2014 now, and more than ever, successful and strategic web design has become paramount to a website’s general success. Studies estimate that 94% of a web visitor’s first impression of a site he or she has never clicked on before is related to the overall design. In other words, if the average web surfer thinks your site could use a few tweaks to better improve its functionality, it probably could.
And you...