Webmaster Blog

Mobile optimization is a given in today's world of ecommerce. It can be a major faux pas to neglect your organization's mobile usability. Chances are, a significant portion of your audience is looking at your website on a smartphone or tablet screen. While many companies invest in mobile optimization services, very few organizations continually test the usability of these pages. Since mobile protocols are continually changing, it's vital to make sure that your webpage is still functioning properly for your mobile users. Here are four elements your company should test on a regular basis. Navigation Your bounce rates with increase dramatically if your viewers cannot get to the information they're looking for. Your mobile navigation should be clear and intuitive. Menu elements need to be large enough for people to read and tap easily on a smartphone or tablet. Users shouldn't have to resize these navigation elements in order to move to another area of the website. Links Broken links are another major source of frustration for your online audience. Before your web designers and developers make significant changes to webpages, ensure that they fix all links that might be impacted. Checking links manually can be extremely time consuming, especially if...

If your company plans to release a mobile app, then user testing is a critical part of this process. Your organization's reputation can be significantly affected by the quality of your mobile app. Your audience should have access to stable software that accomplishes its purpose. Extensive user testing can ensure that audience has the best experience possible while using your app.   Device Testing When you launch a new mobile app, you need to consider current device operating systems and think about backward compatibility. Not everyone in your audience will have access to the hottest new gadgets and operating systems. Consider your target demographics, and make sure that your app works with some of the most common devices currently on the market. Test your app out on these devices to make sure that the user experience is uniform across platforms. Long Term Stability Will your app stand up to the test of time? App creators prepare for new operating system updates by testing apps extensively with early developer versions. This allows your company to adjust its app to work with new operating system functionality. If you drop the ball and fall behind mobile progress, then your app runs the risk of...