Mobile optimization is a given in today's world of ecommerce. It can be a major faux pas to neglect your organization's mobile usability. Chances are, a significant portion of your audience is looking at your website on a smartphone or tablet screen. While many companies invest in mobile optimization services, very few organizations continually test the usability of these pages. Since mobile protocols are continually changing, it's vital to make sure that your webpage is still functioning properly for your mobile users. Here are four elements your company should test on a regular basis.
Navigation
Your bounce rates with increase dramatically if your viewers cannot get to the information they're looking for. Your mobile navigation should be clear and intuitive. Menu elements need to be large enough for people to read and tap easily on a smartphone or tablet. Users shouldn't have to resize these navigation elements in order to move to another area of the website.
Links
Broken links are another major source of frustration for your online audience. Before your web designers and developers make significant changes to webpages, ensure that they fix all links that might be impacted. Checking links manually can be extremely time consuming, especially if...