A business website is no longer considered optional. Long gone are the days where even a brick-and-mortar store could afford to slap up a throw-away website and expect customers to flock to their doors.
The good news is that having a beautifully designed and functional website that attracts visitors is easier than ever. Here are a few simple solutions you can put into place today to transform your business website into your company's greatest asset.
Make it mobile-friendly
Since Google recently put the word out that responsive websites would be favored in mobile search rankings, businesses have been scrambling to implement responsive design.
For those who aren't sure what responsive means, here it is in a nutshell: when someone visits your website from their smartphone or tablet, the website grows, shrinks, or otherwise rearranges itself on the smaller screen in a way that is visually appealing and makes all of the information accessible.
By contrast, when a web visitor accesses a non-responsive website from their smartphone, everything is displayed just as it would be on a desktop monitor. This usually means that the visitor won't be able to read the text or access any of the navigation. This leads to frustration...