Webmaster Blog

A business website is no longer considered optional. Long gone are the days where even a brick-and-mortar store could afford to slap up a throw-away website and expect customers to flock to their doors. The good news is that having a beautifully designed and functional website that attracts visitors is easier than ever. Here are a few simple solutions you can put into place today to transform your business website into your company's greatest asset. Make it mobile-friendly Since Google recently put the word out that responsive websites would be favored in mobile search rankings, businesses have been scrambling to implement responsive design. For those who aren't sure what responsive means, here it is in a nutshell: when someone visits your website from their smartphone or tablet, the website grows, shrinks, or otherwise rearranges itself on the smaller screen in a way that is visually appealing and makes all of the information accessible. By contrast, when a web visitor accesses a non-responsive website from their smartphone, everything is displayed just as it would be on a desktop monitor. This usually means that the visitor won't be able to read the text or access any of the navigation. This leads to frustration...

The traditional way for companies to market themselves has changed. Large companies are now using a good proportion of their sales and marketing budget in creating an effective Internet presence. The Internet provides an opportunity to reach consumers and many young entrepreneurs have realised the fact. There is already a generation that has grown up ‘online’, not knowing life without the Internet, and it is beyond compare when a business wants to target an audience.Starting a new business Starting a new business is a challenge. At least there are signs that economic prospects in the UK are improving and consumer confidence likewise. There are several aspects of starting a business and the first is to know what you are going to do. You can do your own research and take advice from family and friends. When you decide to go ahead, you need a business plan which involves how you intend to finance the company and how you are going to reach your market. The modern way is most certainly by getting an attractive website which makes an initial impact but also presents an attractive proposition to its audience. The creation of an audience takes time but starting from the beginning...