Webmaster Blog

Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Really Stupid PPC Mistakes

PPC may be quicker than SEO but it's also a lot more expensive so here's a quick guide to make sure you're not throwing your money away. SEO takes time, it can be hard work and it can be ages before you start to see the fruits of your labour pay off. This is why PPC is great, you see results/traffic right away, it’s much more black and white as you can see instantly if you’ve done something majorly wrong and it can be a great way to test the waters before you spend a lot of time and effort optimizing a keyword organically. The only problem is its very expensive (or at least it can be) and its Google’s primary way of making money. If you do something wrong you’re going to know about it straight away, your ads will stop running and they’ll probably be a note somewhere in your AdWords account explaining where you tripped up. Just because you’re not doing something majorly wrong it doesn’t mean you’re doing everything right. Every day millions of businesses contribute to the ‘Google needs yet another new pool table’ fund by not utilizing their campaign properly and ends up throwing money...
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