Webmaster Blog

Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

EasySocial - Social Network Extension for Joomla – Review

EasySocial - Social Network Extension for Joomla – Review
As probably everybody knows - Joomla is one of the most flexible and powerful CMS, that can fit into any kind of web project. Thought until recently there wasn't a decent enough component for Joomla that is lightweight, fast, based on latest technology and with functionality that can match Facebook. Then EasySocial came! Some of the loyal members and readers of WebmaisterPro, knows that we previously used JomSocial as our main component, however recently we've switched to EasySocial by StackIdeas. For quite a like time the success of WebmaisterPro was based mainly on EasyBlog component which is also build by StackIdeas. Our social network was very lucky to be selected for the alpha test and even during this stage, we didn't experience many bugs (mainly bugs that we've discovered were related to 3rd party components, but not really bugs withing EasySocial). Another extension from StuckIdeas, that we recently integrated in our website is EasyDiscuss (excellent forum/q&a extension). Why EasySocial? Well, if you don't have a team of 20 developers and you want things to work out of the box, than EasySocial is for you. I will be straight – with all my respect the competitors in the face of JomSocial...
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User of Video Conversion

User of Video Conversion
Videos are a treat to watch and no one really appreciates if a video cannot be played on one’s favourite device like iPod, iPhone etc. Thus, it makes it highly necessary for a video to be available in all the prevailing formats in the market. Earlier the concept of video conversion was not too popular but with the kind of development that the technical companies have shown by coming up with numerous gadgets, the need for video conversion has only grown over the years. This article talks about the major needs and uses of video conversion and how should one go about it. Video converter is a software program that helps in conversion of videos from one format to another so that the same video can be played on different gadgets and devices. Technically, a video can be in any of the formats depending on its size, quality and pixels. There are various lots and definitions that define the quality of a video. Now conversion of a video would either increase of decrease the quality based on how one wants it to be. Video conversion helps in decreasing the size of the video by compressing it. This serves as a...
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Connecting a Subdomain to a Domain

Connecting a Subdomain to a Domain
Bringing a subdomain together with a domain can be easy and it can be difficult. Being in Long Island means there are plenty of businesses that are working to bring their websites to the top of their search pages, and they may be looking for a way to do so in a natural an organic way. This can often be done when websites are built to bring the image of a company together and a big way of doing this is with a Blog. Companies an easily connect blogs to their websites by a few different ways. I know plenty of businesses are trying to think of the best ways to add a blog and there are a few different ways. The three ways a Long Island business can do that is by adding a subdomain, a subfolder or even a separate domain entirely. There are a few drawbacks and a bunch of positive pieces too. A good thing about a subdomain is being able to backlink to your site. This is something that a lot of companies want to do. Backlinking is a good idea to bring more business to your site. This is true for using other websites...
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Writing Tips for a More “Real” Blog

Writing Tips for a More “Real” Blog
There are so many tips that are important to keep in mind when writing for a blog. There are times when these tips can come in handy, especially when you are looking to have a powerful and meaningful and popular blog. I won’t say that just anyone can write, but it’s not impossible for anyone to open their laptops or get their pen and paper out and write something meaningful. Many people can write. Does that mean anyone can just have a blog and keep readers interested? I won’t say no, but I will say more likely than not it won’t happen that way. Finding an important topic to share with your readers is one thing, but to make sure you continue to add relevant information is another. Once you have the right content, here are some tips to keep in mind as you write. Make Your Writing Scannable Most of the time people don’t enjoy reading blocks of text, so it helps when the text is easy to read or easy to scan. Some readers look through a lot of different content, and there isn’t always time to read every article or post they are interested in. For this...
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How to Write Product Body Copy that Helps in the Conversion Process

How to Write Product Body Copy that Helps in the Conversion Process
People spend hours on making their ad copy perfect, tweak every single detail to perfection and do not mind overhauling the entire thing for the sake of making it more effective and powerful. Strangely enough, you will find the same people giving less attention to details when it comes to writing a product copy for an ecommerce website. They tend to believe that nobody reads these product copies and for that reason, they do not invest much of their creative prowess in the writing process. So, thanks to them, we have ecommerce sites that struggle to convert visitors.  Now, if you wish to put an end to this scenario, please check out the following tips that will help you a lot to create a killer product body copy - Identify the Problem Do you know where most ecommerce product page body copy fails? Yes, the writer fails to differentiate a blog post from a product page copy. They follow the same pattern; forget to add ‘Call to Action’ texts and this result in poor conversion. You should not forget the fact that an average visitor spends less than 3 seconds on a page before making a decision whether they are to...
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7 Ways To Expand Your Small Business

7 Ways To Expand Your Small Business
If you have a small business, then you're probably trying to figure out how to expand it successfully. It's not always easy to do on your own, but with some expert tips, you can be well on your way. Use these seven ways to expand your small business.  1. Make sure you have a presence on the internet: Today's generation is doing a significant amount of shopping and finding services on the internet. You should spend some time making sure that your company has a website as well as a social media presence. It's well worth the extra time and money it takes to create a website. You can also sell products or recommend services through this site, and it's a great way to find a new audience.  2. Grow with another business: You may think that you have to do all the work yourself, but most businesses see greater success when they work with a related company and help boost each other's sales. A company that sells hiking equipment would be a great partner for another company that leads hikers on guided trails. Consider who would be a good partner in your area and try to set up a...
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5 Great Tips in Creating a Great How-To Article

5 Great Tips in Creating a Great How-To Article
How to articles have become very popular because everyone loves to figure out how to do things on their own. So if you have been looking to create some how to articles, you should know a few of the tips and tricks to make it successful. Here are 5 tips that you should consider before making your next article. Be Specific You should pick a specific task and only talk about that. A lot of how to articles end up talking about irrelevant stuff, which just lowers the overall value of the article. If there are multiple tasks that go together, then you should be making a series of articles that link to each other. Even then, you will still want to try and stay on topic as much as possible.  You should also make sure to go into as much detail as possible. Everyone learns differently, so it doesn't matter how obvious something might be, spell it out for your audience. The more details you put in, the better the guide will be. Make it as Simple as Possible You shouldn't try and make it harder for people to understand how to do the task. A lot of writers...
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Most Common SEO Mistakes Made By New Website Owners

Most Common SEO Mistakes Made By New Website Owners
SEO mistakes being made by new website owners is hardly anything new or surprising and probably something to be expected. The problem is that these mistakes usually end up having such an enormous impact on any site that many of them do not end up surviving. Alternatively, even worse they cause the site to limp along for years with no hope of ever succeeding. That is the reason why these common blunders must be analyzed by every web entrepreneur and efforts made to avoid them at all costs. Poor website copy and keyword stuffing Many webmasters spend a lot of time and effort working on their website’s design only to end up hurriedly putting together copy and failing to give it enough attention. You will be much better off with great content and a design that is not that impressive because poor content on a great design is just a waste of money. You need to attract folks to read your content and only then will they be able to appreciate your sleek design. Not the other way round. Moreover, one of the most common mistakes in websites with poor content is keyword stuffing. This is repeating keyword phrases way...
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Tips for growing Your Google+ Followers

Tips for growing Your Google+ Followers
Facebook, Twitter, Google+ - social media apps, all of which allow users to see what others have entered in their stream of messages and photos. If someone switches on an option to keep watching someone’s entries, or posts, it is known as “following”. So if you have 300 followers on Google+, it means that 300 other users are kept updated with what you post on your Google+ time line. Google+ is different from some other social websites in using the concept of “circles” to group followers into different categories, such as friends, family, acquaintances, work-mates, etc. So you might be following 300 people, but of these ten are members of your family. If you want to see just what your family has been up to, you click on the family circle to see only what they have been posting. This does presume that you add people you follow to the right circles! This works the other way too. You may be in someone else’s friends’ circle, or a family circle, or whatever. When they want to see your posts, they can either look through all public posts, or they limit their display to a circle with you in it. (By...
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Top 5 Wordpress Plug-ins to Make Your Website More SEO Friendly

Top 5 Wordpress Plug-ins to Make Your Website More SEO Friendly
Wordpress is no doubt one of the greatest open source content management systems with about 48% of top bloggers using and recommending this platform. Most of the Wordpress blogs and websites consist of hundreds of pages. The number is enormous if you are using an ecommerce website with online shopping. In such cases, Wordpress customization is not an easy task. Maintaining SEO, Meta tags, Meta descriptions, title tags and keyword density for a huge number of pages is quite a tedious as well as a difficult job. Word press plugins are the tools that can help you overcome this obstacle. They definitely come as a rescue. Following are the descriptions, features and uses of the top 5 Word press SEO Plug-ins. The list will definitely help you choose the right one for your blog. Wordpress SEO by Yoast: This is the best and most popular Wordpress plug-in. Big names like TrixHub, Mashable and The Nest Web use this plug-in. It contains essential features that can turn SEO of your website or blog towards a  positive direction and give you a dominating position in search engines. We can say that Wordpress SEO by Yoast is an amalgamation of different useful and...
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Investing in Your Website Is a Good Move for Your Business

Investing in Your Website Is a Good Move for Your Business
New small- and medium-sized businesses in Leicester are being offered grants of between £1,000 and £5,000 by the County Council's Grant scheme. Those who are already trading are also being included in the scheme, with grants of up to £15,000 being made available. This money can be put towards a variety of things, including start-up costs, equipment, services, and improving premises. Responsive web design from absolute-design.co.uk will improve your business Where to Spend Your Grant There are many areas of your business that you will find the money useful for. One area, in particular, to consider investing in is your website. These days, all businesses can benefit from an online presence, even if you concentrate mainly on your brick and mortar offices or store. Customer trends have changed, and now businesses are expected to have at least some form of online presence. Even if you aren’t a user of the Internet yourself, you must consider the needs of your customers and clients, not your own personal preferences. How Your Website Can Improve Your Business There are many advantages to be had if you take your business online with an up-to-date website: You can reach wider audiences. You can build trust....
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How Web Hosting Services Can Enhance SEO Performance

How Web Hosting Services Can Enhance SEO Performance
Most people know that SEO, or Search Engine Optimization to give it its full name, is  among the most important types of online marketing. The overall aim of this marketing technique is to improve how the website is ranked with various search engines. It is because of this that people are always on the lookout for ways to enhance SEO and get the best possible results. One commonly discussed issue is whether or not the right web hosting can actually have a positive effect on SEO. Improving Page Loading Times Many of the techniques used in SEO involve the coding of the website in question, for example the meta tags, H1 and H2 headers and title tags, so it may seem odd to consider whether or not hosting has any effect on it. However, not too long ago, Google (the one search engine most people are interested in) announced that page speed was an important factor in he algorithms they use for search rankings. This means that websites which load faster should have a more favorable page rank. While there is plenty on the developer's side which can reduce loading time, it also makes sense to choose a hosting provider which can...
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The impact of penguin 2.1 and the way forward

The impact of penguin 2.1 and the way forward
On Friday, 2nd of October 2013, Matts Cutts,head of Google's search spam announced the latest penguin updates dubbed Penguin 2.1. He announced on twitter the release of the latest update,he said the release affected 1% of search queries. These update affected a good number of webmasters negatively and some positively. Some got promoted while some demoted. Actually,when a site drops it rank in the SERPs another takes it place.   Penguin is an algorithmic penalty by Google, initially launched in 2012 April. It targets rankings inflated by way of unnatural or spammy links. It works to demote and devalue manipulative links in search rankings algorithm. It is designed to attack web-spam and deliver better user experience. And reward webmasters who have useful content for users. The latest update filtered search results and removed or devalued all webspam for the best user experience. You will know if you are hit when you notice a drop in organic traffic. Not every webmaster was affected though, some got promoted while some remain where they have been before the update. These updates are revised,reviewed and refreshed at intervals to curtail and control blackhat,spammy and manipulative SEO strategies. Google wants to remain on top and also...
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Notebooks Can Hold Your Whole Life

Notebooks Can Hold Your Whole Life
It’s interesting what we use as the pieces to organize our lives. We use so many different organizers that it’s often to the point that we need to organize our organizers. One thing I do enjoy about organizing, besides doing the actual organizing, is having different modes of organizing for every aspect of our busy lives. Women have their whole lives inside of purses while men carry their pieces of their lives in their wallets. We have spacers for trunks and hanging organizers for our closets. We have boxes for our pencils and containers for our food. Drawers for our clothes and bags for our…well, anything else really. I think the one thing that some forget about as a way to organize is a notebook. A notebook offers us many ways, customized ways and creative ways to keep our writings together. It starts out when we are in grade school. We have homework, dittos, charts, drawing. We have a notebook to hold it in. Sure they are probably more like folders, but as we get older, they switch to folders with different sections for writing. Then when you get even older, you can combine notebooks, folders and whatever else to...
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A small fish in a very large ocean

A small fish in a very large ocean
Unless your business is globally recognised, well known, on the lips of everyone, international or a national brand, life is going to be tough. It stands to reason if you have a website it is akin to a very small fish, swimming in a very large ocean with lots of big fish with bigger teeth waiting to chew you up and swallow you whole. Millions of websites, finite customers, global recession; just how do you make yours stand out from the shoal and avoid the circling predators?  Search engine optimisation – the core of every content marketing strategy SEO in a nutshell SEO is the art of optimising a website so it stands out from the crowd; it is the foundation to every successful content marketing strategy. Website optimisation tactics, all of which are legitimate elements of a content marketing strategy include the following: Social media Video content Use of keywords onsite Relevant image content Contextual internal linking Contextual, relevant and authoritative external back linking Owners of websites should be especially keen to ensure their websites are optimised, and are continuously monitored with analytical tools so they remain optimised. If a website is used as a channel for expanding outreach, increasing...
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8 Best Gifts for Iphone Owners

8 Best Gifts for Iphone Owners
If you don’t know what to get your friend for Christmas ask yourself this question, do they have an iPhone? Might be a silly question nowadays but if they have here are some great ideas for gifts. There are ideas here for everyone who owns an iPhone and there is a great variety of things to choose from. 1. iTunes card This is a great gift if they love music abut would like more on their phone or if you are not sure which album to get them for Christmas. Just choose an amount and you have an instant present. Give them the chance to get the music they love to listen to. 2. Apple store gift card This gift card is a great choice if you have no idea what to get a friend this Christmas. These gift cards start from $25 and are a great idea so the person can pick something that they want. 3. iPhone speaker dock Give them a portable dock this Christmas that runs on a rechargeable battery, there is one from Logitech that has great clear sound but will need an adaptor for the iPhone 5. The model is LogitechS715i. There are many more...
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The Death and Rebirth of Nielsen Television Ratings

The Death and Rebirth of Nielsen Television Ratings
In the United States, television stations, program producers, and especially advertisers have been relying for decades on a company called Nielsen to gauge how effective or how popular a particular program is. It was certainly a lot simpler back in the early days of television, when our parents or grandparents watched boxy black-and-white contraptions that only had one or two channels. With the advent of cable television, there are now literally hundreds of television stations available to most consumers, not only in the US, but also in the UK. Therefore, advertisers especially are quite focused on what programs are most popular and where they should spend their television advertising dollars. Although Nielsen has always used little set-up boxes in selected households, they now have a new weapon in their arsenal, and it is called Twitter. Guest post blogging is a powerful tool that everyone should useEvolve or Die It would only be natural to ask a very simple question: who gets to have one of Nielsen's little boxes in their home? How does the company decide who fits the right “profile” and, therefore, has their television usage monitored? The devices are fairly sophisticated, because they not only record what television...
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Image Optimization for Better SEO

Image Optimization for Better SEO
P { margin-bottom: 0.08in; direction: ltr; color: rgb(0, 0, 0); line-height: 115%; widows: 2; orphans: 2; }P.western { font-family: "Calibri",sans-serif; font-size: 11pt; }P.cjk { font-family: "Calibri",sans-serif; font-size: 11pt; }P.ctl { font-family: "Times New Roman",serif; font-size: 11pt; }A:link { color: rgb(0, 0, 255); } Image optimization is an indispensable part of SEO. If you do not optimize the images on your website, you will not be able to make the most of your SEO efforts. For Search Engine Optimization India is one of the leading outsourcing destinations. Just a few months back, the Search Engine giant Google has come up with a new feature called ‘Image Search UI’ exclusively for the users who search images online. Being a user-focused approach, it has been offering great image search experiences to people by enabling them to get high resolution images directly on the search results. They do not need to visit the hosting websites for image optimization anymore. At the same time, it has become a hitch for the webmasters, as the traffic generated by the organic image search to their websites has reduced almost 60 to 80 percent. The latest user interface has affected thousands of web portals, especially categories like entertainment,...
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Guidelines for Finding the Best Website Host for Your Website

Guidelines for Finding the Best Website Host for Your Website
Since there are so many web hosting providers claiming to offer the best services, choosing the best one for your e-commerce website or personal blog can be challenging task. There are many companies providing similar website hosting plans and services. You cannot easily make up your mind about when it comes to choosing the most reliable web host that meets your website needs appropriately. Having options is a good thing, but too many options can create confusion. It is tougher to compare the services they provide and the prices they are asking. You want to get the best website host for the value of your bucks. This article will provide some important guidelines that will help you find the best website host for fulfilling your requirements. Evaluate what you want: It is essential to understand your own requirements before you go on hunting for the best website host. If you don’t have a clear idea about the kind of services you need from your website host then it will become very tough for you to find the most suitable web host for your purpose. The first thing that you should evaluate is the amount of disk space that your website will...
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When Editing: Trial and Error

When Editing: Trial and Error
When you write a novel, there are a lot of ways you need to move. Such as forward. To be honest, forward should actually be the only way you travel, as a matter of fact. Many try to write a novel and then edit as they go. I may not be a novelist to the point of writing dozens and dozens of novels, but there is something that I have learned: move forward. Reasons for Forward For more than 10 years I had about a chapter for a story of mine. A five book series actually. I am not one to have a lot of time to finish creative projects with life going on, so I would do what I could when the urge came to me. Every time I would start working on it again, especially with months in between, I would re-read what I had already written, and, having changed in style, I would edit the same pages again and again. And did I ever get to the writing more part? No. I would usually end up using my time and spare energy on those dozen pages and then stop again. Repeat. This is no way to write...
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