Webmaster Blog

Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

What to Avoid When Hiring an SEO Company for Your Business

What to Avoid When Hiring an SEO Company for Your Business
Congratulations! If you are looking into hiring an SEO services firm, chances are you just finished creating your long-awaited website. It is just the first in many steps toward creating the successful business of your dreams. Even if you are just looking to drum up more business on a long-established page, you need to stop and celebrate your dedication to your site and your company. How Do You Keep Up? The first key is looking for an SEO marketing company that keeps up with changes in search engine optimization. As anyone who has been around for a few years knows, this is one marketplace that changes quickly and unexpectedly. Being flexible and adaptable to the unexpected is the first key to being a good SEO company. The number one question to pose to potential SEO companies is how have they stayed relevant and kept up with changes imposed by, say Panda? How does your search engine analyses set you apart from the competition? The next area is to find out how an SEO company analyzes the content on your site. What analyses does is indicate how effectively your site is working with the search engines. Another followup question is what search...
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The Future of Data Storage: Flash or Disk?

The Future of Data Storage: Flash or Disk?
There is no question that data storage and data accessibility has become a key component of decision making in enterprise. An obvious question then arises- what is the most effective way to handle data? Two methods, flash and disk storage, have been battling for several years, and the jury still out on which we will see more of in the future. Of course, the two methods may not be mutually exclusive. At least for now, both will co-exist and both will likely play in important role in data storage Hard drives are still on top According to one source, hard drive purchases by enterprise are still much higher than flash drives. In fact, shipments of the product recently hit record levels. Shipments of hard drives, which are over 500 million, will continue to rise each year until at least 2016. Compared to the mere 39 million flash drives that were sold in the same amount of time, it would seem that hard drives are by far the current storage unit of choice. Flash storage is on the rise Despite the fact that hard drives are still more popular, the advantages of flash storage are becoming more obvious to enterprise, and as...
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Why SEO Metric Tools are So Inaccurate Recently?

Why SEO Metric Tools are So Inaccurate Recently?
This started few months ago and it seems that I haven't been able to find reasonable explanation on blogs and forums. We all know that Google Analytics, Webmaster Tools and SEMRush have never been 100% accurate, however recently, those tools are total mess. I don't know why, so if you know, please share in a comment below. Top 3 Inaccurate SEO Metric Tools Google Analytics “Not Provided” This have been an issue for a while - “not provided” in Google organic results. It started with acceptable percents 20-30%, but all of a sudden I start seeing 80% and even 90% “not provided”. Well, shall we totally forget about this metric? We know the limitation of GA related to browsers and JavaScript code, but comparing with server logs 2/3 of the traffic seems to be somehow missing in GA data! Google Webmaster Tools How many of you have seen the error on “Search Queries” at Webmaster Tools? To fix it you need to click back. Additionally how many of you have seen keywords listed in top 10, which actually aren't in top 300. Or very important ranked keyword completely excluded in the metric, or all of a sudden list of backlinks cut...
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Improving Data Analytics in 2014 Can Have a Big Impact on Your Business

Improving Data Analytics in 2014 Can Have a Big Impact on Your Business
Unless you've been completely ignoring the statistics, the number one place to do business in 2014 is the worldwide web. Why? Perhaps because 97% of consumers now use the internet to find goods and services, which is a huge shift from when they'd simply head to a brick-and-mortar store. As you should be aware, the most effective way of tapping into the increasing number of eCommerce shoppers is by getting noticed in search engines --where 93% of all online experiences start-- generating high-quality web content, and creating a human, engaging social media presence. How Does Web Usage Translate to Sales? Increased web usage, as you may expect, has had a direct impact on the growth of eCommerce. Current estimates have American eCommerce levels set to grow by 13.8% until 2017, when sales will eclipse $440 billion. Likewise, mCommerce, digital sales made from a smartphone, tablet, or other mobile device, are expected to grow by a whopping 28% to $113 billion by the same year. Clearly, not being online, or at least not being visible online, can be a huge blow to your business, regardless of your size or market. How Do You Tap into Growing eCommerce Revenue? Hearing about the wealth...
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6 Tips of Planning Your Online Marketing Strategy

6 Tips of Planning Your Online Marketing Strategy
It has become very important for every online business to have a proper online marketing strategy. This is vital to get success and to get plenty of new customers. With proper planning, it is possible for any business to achieve success. Online marketing strategy is considered to be an effective, inexpensive and efficient way for creating new traffic and revenue for the business. Tips to plan the online marketing strategy There are indeed various ways to market the business online. by combining such strategies together, is likely to create a wonderful and personalized marketing campaign for the business and would surely give the best ROI. Firstly, the website is to be made user friendly. It means that navigation is quite logical and the product is displayed prominently, while the load time being not excessive. Mastering the search engines: An easy to way to get the new customers to find the business is via search engines. With good rankings, the business would more traffic. Seo Company in New York experts with their years of experience and expertise can make this happen. Some keyword research is to be done for the target audience and the keywords included in the page titles, body of...
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Improved E-mail Means Improved Web Marketing in 2014

Improved E-mail Means Improved Web Marketing in 2014
There has been a lot of talk about the importance of improving business web marketing in 2014, and why not? 34.3% of the human race, over two billion people, use the internet each and every day. They use the web to check social media and stay in contact with friends and family. They're reading high-quality web content, and they're making more purchases online than ever before. Current statistics show that American eCommerce grew to $262.3 billion last year. Looking at these facts, it's no wonder why so many espouse the necessity of getting on social media, building a better website, and producing great blog content that will draw web users to your business. All of those things are true, but a huge number of sources reporting on web marketing have been doing you a huge disservice by ignoring e-mail as an important tool. Why Does E-mail Remain So Important? To see how important e-mail remains to a web marketing campaign, you need only look at the usage statistics. Mobile users spend nine minutes a day, approximately 7.6% of the time spent on their mobile phones daily, using their e-mail. Overall, more e-mail is read from a mobile device than is read...
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Why Web Designers Need to Have a Grasp on Google

Why Web Designers Need to Have a Grasp on Google
When you read about the importance of web design and how it can help you tap into $1.25 trillion in annual eCommerce spending, what company name do you see at least once in every article? It certainly isn't Bing or Yahoo! No, without fail, you will see Google mentioned multiple times throughout any piece discussing web design for search engine optimization. Is this just favoritism on the part of content writers, or is there something far more serious at work here? Why Google is More Important Than Other Search Engines The reason why every article you read stresses the importance of getting in good with Google is because it is the most popular search engine on the web. How popular is it? Recent statistics show that Google owns 65 to 70% of the search engine market share. In more concrete terms, the search giant handles 100 billion searches a month. Microsoft's Bing, Google's closest competitor, only owns 17.9% of the market share, generating significantly lower monthly search requests. In short, it's far more important that your web designer pleases Google than any other search service. Why Web Designers Need to Know Google Guidelines Sorting out Common Mobile Design Problems Using responsive web...
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Do You Have to Choose Between SEO and Social Media?

Do You Have to Choose Between SEO and Social Media?
Digital marketing has become an important aspect in the online business industry today. There are two ways of promoting your business online. One is social media networking and the other is search engine optimization. Often, there lies confusion about the strategy that can be chosen to market their product online and increase their brand value.  Business with the limited resources tends to choose between these two digital marketing strategies. Now let’s continue the discussion about that strategy that best fits your business and contribution made by each strategy to the Digital market  . Purchasing decision of the consumer is greatly affected by the Google search or Amazon user review. The online business owners are now hunting the best way to drive quality traffic and increase the sales figure. Until recent past SEO, search engine optimization was the only answer available for the business owners. The SEO analyst worked with the aim of  fetching top rank for the website in the Google search results to get noticed by the potential customer. From past two years other strategy called social media marketing came into the picture engaging the customers on the social networking sites like Face book and Twitter. This social media marketing...
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Different Kinds of SPAM on Your Website, Blog or Social Network Profile

Different Kinds of SPAM on Your Website, Blog or Social Network Profile
More and more often, I am getting emails related to link removals on many of websites that I own. One of the main reason is that I accept guest blog post and at WebmaisterPro - members post. Now, I will talk about few forms of modern web spam, especially related to blogs, forums and social networks. Blog Comment SPAM From time to time few requests are coming, please remove this link and actually link appear to be from comment link. Comments at WebmaisterPro are moderated and nearly 80% are rejected, due to fact that keyword is used instead of name or just the standard spam comment "excellent post, thanks you". Obviously this is comment spam. I know that because it is clearly stated in comment "Terms and Conditions". However some "smart" spammers, scrape highly specific topics to comment and easily can turn generic spam comment into meaningful comment and spam thousands of blogs. SPAM filters usually pass this comments and even moderator rarely can catch this. A blogger or professional link builder would never use keyword in the field name, this is well known fact, period. Guest Post SPAM This involve both email spam and blog post spam. More and more...
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ParaInvite Viral Invitation Component

ParaInvite Viral Invitation Component
ParaInvite is a premium component for Joomla that will take care for viral marketing invitations. ParaInvite is developed by SimBunch, a reputable Joomla developer. ParaInvite is compatible with most popular social network components for Joomla – EasySocial, CommunityBuilder and JomSocial. Without a doubt every new social network is incomplete without option for viral invitation from major social networks like Twitter, LinkedIn and Facebook or without bulk email invites. ParaInvite send invitations with ease. Installation ParaInvite component goes as standard Joomla extension installation, but plug-ins/apps depends on main social network component installed. We've tested ParaInvite with EasySocial on Joomla 2.5. Set-Up Set-up is fairly easy, the best thing about ParaInvite is on-screen demo – you see detailed instruction step-by-step, regarding connecting APIs of Facebook, Twitter, LinkedIn, etc... Our team is experienced with application creation at most major social network and it took us about 15 minutes to complete the set-up. Features Everything that you need to create a momentum with help of major social networks and existing contacts. Most notable features are: works with Joomla 2.5 and Joomla 3 Integrates with EasySocial, JomSocial and CommunityBuilder It is designed over Bootstrap On-screen set-up instructions customizable invites Integration with Twitter, Facebook, LinkedIn API, etc......
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Mobile Devices Users Everywhere Are Realizing the Implications of Their Lax Security

Mobile Devices Users Everywhere Are Realizing the Implications of Their Lax Security
Between the exorbitant financial losses, expensive legal or regulatory infractions, and shameful reputation damages, businesses paid a whopping average of $7.2 million per data breach, according to computer security firm Symantec. Across the country, mobile device users are realizing how mistaken they were to be so lax about their security. Everyone, from medical professionals to politicians to social media addicts to small businesses to everyday smartphone users, are suddenly feeling the potential impact of security breaches and data losses, and looking for appropriate solutions. Over 80% of pharmaceutical and healthcare professionals routinely access sensitive records while mobile, according to a report in Medical News Today. Of that 80%, the vast majority (90%) use free file-sharing services, which do no have the adequate security necessary to access such sensitive documents. This puts these medical professionals at risk of breaking HIPAA codes, which would lead to serious infractions. In addition the medical industry, the federal government is also incredibly vulnerable. According to a study titled "2014 Mobilometer Tracker: Mobility, Security, and the Pressure In Between," almost half of government employees who rely on their mobile devices aren't practicing several essential security protocols. The security issues don't stop with professional industries either. Recently, a...
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Top Web Development and Publishing Software for Ubuntu

Top Web Development and Publishing Software for Ubuntu
Ubuntu – probably the most popular Linux distribution, operating system that can be complete replacement of Windows without suffering lack of software. As a webmaster and web developer, I need wide variety of tools that will cost me a fortune and are necessary for daily work. Actually this article is written in Ubuntu with popular office package LibreOffice. Actually some of these open source applications (actually some of these tools also work on Windows and Mac). One of the best thing about all the software that I will list below is that system requirements are much lower compared to similar applications under Windows. I will divide tools that I use into two categories, lets start with graphic design and publishing tools. Ubuntu Web Development Tools Regarding we b development tools, selection might vary depending on personal preferences on programing language and IDE. SciTE Code Editor https://www.scintilla.org/SciTE.html Analogue of NotePad++, excellent code editor and syntax highlighter. I keep this editor open most of the time, for quick code editing. KompoZer – WYSIWYG Editor https://www.kompozer.net/ It is a fact that there isn't any analogue of Dreamweaver in Ubuntu, but as far as basic and stable WYSIWYG editing, KompoZer can do excellent job. Geany...
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Pligg Social Bookmark CMS

Pligg Social Bookmark CMS
Pligg is probably the most popular and sufficient social bookmaking open source content management system. Pligg is mature CMS firstly developed in 2005. There are many popular websites that are based on Pligg and some of these actually look like full fledged social networks. Web Server Requirements Basically Pligg need Apache or Nginx based web-server with PHP 5 and MySQL 5 to run ( Pligg version 2). As nature of social bookmarking websites, a good minimum will be mid-class VPS to be able to handle traffic and high server load. Installing Pligg Installation is very easy and experienced webmaster will need no more than 5 minutes to complete it. Pligg Features Pligg is very flexible CMS that can easily be customized to fit your needs, additionally there are many free and paid modules, widgets and themes. Latest version design is based on Bootstrap 3 and other out of the box features are: user profiles link submission admin back-end commenting system voting templates modules widgets SEF URLs etc... Pros and Cons I can't say that there are any cons, mostly because there isn't other open source social bookmarking CMS that it is regularly updated and it is based on latest. Pligg is...
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Vine – Can You Promote Your Business in Just Six Seconds?

Vine – Can You Promote Your Business in Just Six Seconds?
Vine is an app that is owned by Twitter. The purpose of the app is to capture a short video that can be shared online. You get just six seconds to capture your visual creation before sharing it with the rest of the world on Twitter or embedding it on other networks or websites. Vine was once only available for people with iOS devices but now it can be used on android phones as well as Windows Phone, Windows 8 and HTML5. This is an app that took of tremendously quickly, with 110,000 vines shared within the first two days of being launched and now it’s not only used for fun, it’s used for marketing. Tips for Using Vine as Part of Your Social Media Marketing You need to begin with creating content that is going to engage your target audience. This is probably the most difficult bit, especially if you’re not particularly creative. Revisit your marketing brief and ensure your target audience are going to respond to Vines. Then begin considering your current campaigns and come up with fresh ways to expand on your marketing using a six second looping clip. Whatever the message you’re trying to get across is...
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WordPress Review

WordPress Review
For most web developers and bloggers, WordPress doesn't need introduction. Probably the most popular and most installed CMS in the world and one of the most user-friendly. Originally developed as blogging platform in 2003, based on PHP and MySQL. Nowadays, WordPress is not just a blogging platform, but powerful CMS suitable for any kind of web project – business and personal websites, small e-commerce shops and social networks. Additionally there are many bridge components, mods and hooks for other content management systems that can integrate WordPress and provide website with blogging capabilities. You might also would like to check "WordPress Tips" section at our blog. WordPress Web Hosting Requirements This CMS is very light and easy to run on any kind of shared Linux web hosting based on Apache, Nginx, LightSpeed, etc server. It can run successfully on Windows hosting too, but personally would recommend to stick to Linux. The official website states that require PHP version is 5.2, though I would recommend PHP 5.3, as there might be some conflicts with plug-ins and main core on 5.2. MySQL version 5 or greater. To have beautiful SEF URLs mod_rewrite is required, too. For security reasons suPHP is required (almost all top...
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Short Search Engine Optimization List

Short Search Engine Optimization List
SEO is not a rocket science, nor there are any secrets. SEO is just hard work, common sense and a bit of knowledge.   There are so many articles that gravitate about Panda, Pengiun and Hummingbird updates, articles that are give misleading tips about penalty recoveries. The recipe for recovery is not universal and strategy require knowledge about website history, methods used, domain age... and so many other factors.   I decided to write a list of search engine optimization factors, there is nothing new in this list, it is incomplete (there are many other factors), but it will help to professionals and non-professionals to understand SEO a bit better. This list is more of a guide that description of different SEO fators.   Usually list would be divided into two major categories – on-page optimization and off-page optimization. I decided to make it more clear and divide this SEO list into 3 categories.   Search Engine Optimization List 2014   Server Side   Dedicated IP – IP is not directly related to SEO, though website authority depends on it. Website on shared hosting surrounded by “bad neighborhood” usually get down-rated by Google. Fast and reliable web host – faster websites...
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How to Shape a Successful Small Business Blog in 2014

How to Shape a Successful Small Business Blog in 2014
2014 is going to be another big year for eCommerce. Most recent statistics show that 2014 will continue a 13.8% growth trend expected to last until 2017, when American eCommerce is set to eclipse $440 billion in sales. Content marketing, the method of offering useful, engaging articles, videos, infographics and more, can help small businesses harness increased revenue potential in the new year. In fact, 82% of marketers plan to increase their content marketing budgets in 2014. The most important small business content marketing tool? Blogging.  Look at the Numbers  Producing well-written, engaging, and useful content is shown to increase lead generation by 126%. As you well know, leads don’t mean much if you can’t close them. However, content marketing shows a remarkable capacity for transitioning those leads from potential clients to actual clients. 61% of consumers say they are more likely to purchase a product or service from a company that produces high-quality, custom content that teaches them something interesting about the product or answers any questions they might have. In a nutshell, quality blogging leads to higher lead conversion and sales.  Don’t Write Content for the Sake of Content The key terms in the discussion about content marketing and...
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Scaling Up Your Ranking With Directory Submissions

Scaling Up Your Ranking With Directory Submissions
The two most important directories across the World Wide Web are DMOZ and Yahoo! And, FYI, Google is a search engine, not a directory. Directories are like Yellow Pages - they have the web address of all sites. They organize links in categories and sub-categories. For all those who think link submission to directories is a pure waste of time, think again. Even though there are just a handful of those who sift through directory categories to find relevant links, the directories themselves serve as a referral system for the search engines. So if the search engines are at it, why not you? The webmasters, amidst all the hype of SEO, fail to recognize the significance of submitting their website’s links to Internet directories.  Make sure that you’re not one of them! When it comes to submission, in most cases, you’ll have to do it manually, after which your link is reviewed. It is subjected to high levels of scrutiny. Once approved, it is included in the directory, and the search engine considers it as a validation. A validation automatically means more value to your presence in the directory than in any other website. Apart from adding value, directories have another...
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Tug of War: Adobe Flash vs. HTML5

Tug of War: Adobe Flash vs. HTML5
Over the past few years, the conundrum posed by Adobe Flash and HTML5 has continued to spark an unending debate in the IT industry. Both are scripting languages used to perform similar functions in developing websites. However, with a few features of one better than the other they are standing against each other. As a user you may not feel the difference but it’s a developer’s dilemma to choose between the two. You’ll often find articles swarming with conflicting advice on which technology is providing better solution and usability. With this heated discussion surrounding the subject, it becomes very difficult to make a choice. Keeping this in mind, I have penned down my take on the matter with a hope to clear the cloud around it.   Let’s start by discussing both the technologies along with their pros and cons. We’ll discuss Flash first since it’s been with us for a longer time. What is Flash? Adobe Flash, commonly referred to as Flash, is a multimedia system generally accessed in a website. It’s also used to create compelling interfaces and menus on some mobile phone software. Flash is the system that is used to support streaming of videos on sites like...
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WP Symposium Premium Social Network Plug-in for WordPress

WP Symposium Premium Social Network Plug-in for WordPress
WP Symposium is a premium plug-in for WordPress that can turn your blog into social network with few clicks. WP Symposium development started in 2010, this premium plug-in offer excellent support and constant updates. As WP Symposium is plug-in for WordPress, system requirements are similar, but this also depends on number of members and traffic, as the nature of social network kind of websites, it is highly probably to experience traffic spikes and many connections to database. WP Symposium Packages The review of WP Symposium will start with plan comparison, there is a free option that offers basic features (core features) like forum, group, member and member profiles are free, for additional features there are 3 different paid plans – Bronze, Silver and Gold – respectively at $39, $99 and $299. Please refer to the following page for more informatio https://www.wpsymposium.com/membership/. I personally would recommend to test the free version before buying some of the premium packages. WP Symposium Installation Installation is very simple, the same as installing any WordPress plug-in. As the developer have stated on the official websites, the steps are two. Though, I would say 3 steps as good practice is to back-up your files and database before...
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