Unless you've been completely ignoring the statistics, the number one place to do business in 2014 is the worldwide web. Why? Perhaps because 97% of consumers now use the internet to find goods and services, which is a huge shift from when they'd simply head to a brick-and-mortar store. As you should be aware, the most effective way of tapping into the increasing number of eCommerce shoppers is by getting noticed in search engines --where 93% of all online experiences start-- generating high-quality web content, and creating a human, engaging social media presence.
How Does Web Usage Translate to Sales?
Increased web usage, as you may expect, has had a direct impact on the growth of eCommerce. Current estimates have American eCommerce levels set to grow by 13.8% until 2017, when sales will eclipse $440 billion. Likewise, mCommerce, digital sales made from a smartphone, tablet, or other mobile device, are expected to grow by a whopping 28% to $113 billion by the same year. Clearly, not being online, or at least not being visible online, can be a huge blow to your business, regardless of your size or market.
How Do You Tap into Growing eCommerce Revenue?
Hearing about the wealth...