In the world of the SEO, an efficient link building strategy has always relied on getting as many quality references on the web as possible. As most of us have learned so far, the keyword here is “quality” and any attempt at search engine manipulation gets penalized, rather than appreciated.
Apparently, some so-called “SEO experts” still neglect the quality-over-quantity mantra when it comes to developing link building strategies, which is what leads Google and all the other major search engines to constantly sharpen their measures against such practices.
Now, even if you are aware of the importance of quality, there exists a possibility that your website gets some unwanted backlinks. This is usually, though not exclusively, the case with companies that hire random SEO agencies to help them build their online reputation. These agencies typically offer unnaturally short period for your website to get listed in Google’s search and promise thousands of backlinks that would eventually get your website loved by the engines. Another possibility is that your competitor has started a negative SEO campaign against your website, which can result in dozens or even thousands of bad backlinks pointed to your website.
What are bad backlinks?
The first step in...