Search engines are a tricky thing, and every newcomer will have to start from a different level as compared to those who started out before. So what does it take to start as a newbie in SEO profession?
Let’s take a look at 10 ways to develop solid SEO knowledge before entering the industry.
#1 Learn to Respect Search Engines
This is something that non SEOs would never understand. Search engines like Google, Bing and Yahoo are usually mere tools for non SEOs that provide them access to information. So if you are new to this field, you might want to change your attitude towards search engines and learn why to praise them for what they are doing.
#2 Read, Read and More Read
Inbound marketing is where you must have an elemental base before you begin to see, observe and learn the tricks of the game. So read as much as you can about SEO and related fields like link building, content marketing, social media marketing, online reputation management, Google algorithmic updates, Panda and Penguin recovery case studies, etc. so you don’t get blown away when you start out as a fresher.
#3 Develop Analytical Skills
In SEO, observational, analytical and management skills play a huge role in developing yourself as an expert. There are over 200 different factors that Google evaluates website’s rankings in its algorithm. Hence, imagine the different permutations and combinations of those 200+ factors that you need to memorize, comprehend and isolate to understand what works and what doesn’t.
#4 Learn to Adapt to Survive
Google regularly updates its search algorithm, in order to stay on top of webspam and black hat SEO techniques. Hence, you might come across when you need to shed few practices that were considered good in the pre-update era, but now are considered spammy. The more you maintain a clean approach towards SEO, the more you will get strong under Google’s webspam lens.
#5 Curiosity Killed the Cat. Well, Not Always
Search is a game that SEOs play. So if you aren’t excited about it at all, then chances of you winning it are non existent. This is why SEOs who stay curious and keep learning tricks and techniques thrive, while those who stick with their old-school approach and lack of hunger for innovation, fail as an SEO.
#6 Find Your Weapon of Choice
Inbound marketing is not rocket science, and with so many tools available in the market, it is not exactly a monotonous manual job certainly. Believe me when I say, a tool exists for every internet marketing related in the market. you just have to find the one that works best with your style of operations.
#8 Dig Competition and Destroy Them
Competitive analysis is what differentiates between a good SEO, an average SEO and a bad SEO. Everybody look at their competition with a different approach. Their method and analysis will be different, but what matters is the end result. I’d suggest if you are new to SEO, then develop a competition analysis method of your own, since it could add a new twist in the way its usually done. Do share your method if you have cultivated and polished with extreme care, and its results are astonishing.
#9 Rock-it on Social Media
Social media is the biggest strength an SEO can add to his resume. If you are great with social media, such that you can stir up conversations with influential people, handle blogger outreach campaigns and develop credibility amid your audience, then that is something beyond the conventions and the burning need of what modern SEO needs right now.
#10 Jesus Loves Humility
If you are good then you don’t need to show it always. Let your work talk, instead. Learn to appreciate other people opinions even if they are wrong. Develop content pieces that help the entire industry. Don’t keep your insights to yourself. Imagine if Rand Fishkin, Mark Traphagen or Danny Sullivan kept it to themselves, would we be talking about them in this article?
Think about that.
Have more pointers to add to this list. Feel free to contact me through comments or Twitter.