Complete a Content Audit
You first must establish the current content you have throughout your company. How much of it is still relevant and could be reused, how much is outdated, and what is missing from your offerings? To perform the audit, you’ll need to catalogue everything, assess each piece, and decide what needs to be thrown out, what can be kept as it is, and what needs to be updated. From there, you can look for gaps where vital information or entertaining content isn’t being delivered to your audience.
Develop an Editorial Calendar
If you’re not going to use content marketing services, you will need to create an editorial calendar on your own. The calendar will be used to track all of the content creation and your publishing schedule. It needs to include all aspects of your content marketing, including your own blog, guest blog posts, social media, and any other platforms you plan on using. Use your promotions, events, product development, special occasions, and national holidays to come up with times for sharing the most relevant content you have.
Give Yourself Time to Create the Content
You can’t rush content creation, so you must allow yourself or your marketing department time to come up with the ideas and create each piece. If budgeting is a problem, try to break down large pieces of content into smaller pieces. Click here if you require assistance when it comes to creating content or developing your marketing plan.
Distribute Your Content
Once you have the content, it might be tempting to just publish it online as quickly as you can. Hold your horses; you need to publish it in a way that will reach the widest audience. In order to achieve this, you’ll need to:
- Create content that is relevant to the platform you will be sharing it on. You must also consider how the readers will be viewing the content on these platforms and ensure that the content is going to work on the most common devices. For example, many individuals now use smartphones to access their social media accounts; therefore, any content or links you publish on the business profiles need to be responsive so that they are able to fit on smaller screens.
- All content must have a relevant call to action based on the platform it’s being shared on.
Tracking Your Results
When you start your content marketing, you will need to monitor the successes and failures to help you make the right decisions. Make sure you know how to monitor and record the results and be prepared to make changes to your editorial calendar and content creation when you discover the results of your efforts.