Often, business owners fail to recognize the complexity behind successfully marketing online. Since the Internet is so accessible, they figure it’s just as easy to create an effective online presence. They end up diving in and messing up their potential earning power through poor page rates and ill-conceived pay-per-click campaigns.
Don’t make these same mistakes …
Keyword Stuffing isn’t Gravy
So search engines find your site by inbound links and keywords. The more keywords, the better, right? Wrong. Too many inexperienced online marketers stuff keywords into website copy. The result is difficult-to-read, often pointless, and most usually unhelpful to the reader. Instead of getting a better position in search results, you’ll get knocked. Ideally, your copy should have 2-4% keyword density.
A Link isn’t Always Good
Yes, one of the ways your site gets ranked is by the number of inbound links. When a site has a link to yours, you are deemed as important, credible … or not. If the link to your site is on a website with a poor page rank, it can actually harm your positioning. This is never truer than with the terrible marketing practice of link farming.
There are credible ways to add links to your site, such as asking for a reciprocal link, adding comments to reputable blogs and including your link, etc. As the old adage goes, if it’s too good to be true, it is. A little extra work goes a long way when it comes to linkbuilding.
PPC: It’s Not Just about Waiting to See what Sticks
The most crucial part of an AdWord campaign is the beginning. What you can do now will affect your ability to use the service later. In fact, using it incorrectly could cause you to be penalized, making it just about impossible to recover from. Don’t just come up with your keywords and ads off the cuff … smart marketers know research is the foundation to a successful PPC campaign.
Google determines ad rank by the price you’re willing to pay plus the click-thru-rate of your ad. If you’ve got an ad that isn’t performing well, you may never get listed at the top of results, even if you’re willing to pay large sums to do so. If your ad performs poorly, Google may actually disable it.
That’s why you need to carefully plan your campaign. Research your keywords, write a strong ad, bid effectively and set up your account settings correctly. Then, watch it like a hawk in the first few weeks. If it isn’t performing well, take action quickly to change what isn’t working. Otherwise, you will have to pay a much higher price to get a higher placement.
Professional Internet Marketing Services … Don’t Overestimate the Cost and Underestimate the Importance
Enlisting the services of a professional and experienced Internet Marketing company may cost less than you think, especially when you review it from a ROI standpoint. Internet Marketing provides the highest ROI of any traditional advertising. Getting assistance from a professional can mean the difference between an effective online presence and a non-starter.
Post written by guest blogger Michelle Anderson, Marketing strategist for a cuff links company.