Chiropractors are always looking for new patients, so that they can grow their practice and develop their business. The more patients you have, the better because it means that you will be booked up with appointments and business will be coming along very smoothly.
However, what is the best way for chiropractors to attract new patients? There are many methods that chiropractors can use in order to draw new business toward their client, including using internet marketing to its full potential.
Here are some techniques that chiropractors can keep in mind when they are focusing on attracting new clients:
Create an Effective Website
Building an effective chiropractor website is very important as it will be the first impression of you that many of your potential patients see. A good website should be attractive, easy to navigate and should contain all of the information that your patients need to know about your business. This includes your contact information, location, rates, experience and the services that you offer.
Also, your website should contain a “call to action”. This is when you give a specific direction to visitors, such as asking them to register and offering a 10% discount on their first appointment if they do. When you provide an incentive, you will encourage more patients to sign up. Also, you can add an expiry date to the offer in order to create a sense of urgency.
Set Up a Referral Program
One of the ways that chiropractors gain more patients is by word of mouth, so a referral program helps you to encourage your patients to recommend your services to their friends and family. You can offer your patients special discounts or incentives as a reward for getting their friends and family to sign up.
Of course, it is important to do a great job and provide your patients with excellent treatment and customer service – so that they will have the desire to recommend you to their friends. Also, you can send your patients appreciation of their patronage by offering them birthday cards, anniversary cards or other special occasion greetings – perhaps with special offers in them. This will help to improve the customer experience of being a patient of your chiropractic office, so that your patients will be more likely to recommend you.
Think Outside the Box
When you are thinking about new patients, you are probably thinking about the same type of people. However, you might be missing out on some potential business. For example, think about weary travellers who are making their way through your city – they often have musculoskeletal pains from sitting in cramped planes and carrying luggage. If your clinic is close to a hotel, you can offer your business cards to the concierge and ask him to recommend you to any travellers who need a quick chiropractic adjustment.
You might also think about other demographics of people who might need chiropractic adjustments, so that you can market directly to them. For example, what about those who are involved in workers compensation claims – or bus drivers who drive a large rattling vehicle all day and might have spinal discomfort?
Use Social Media
Another way that you can connect with potential patients is to harness the power of social media for marketing your chiropractic business. Set up an account on Twitter, Facebook and all of the other social media networks. Remember, the goal of social media isn’t just to advertise your services – you want to start conversations and engage with your patients. Encourage them to ask questions and answer their questions with helpful advice and guidance.
Also, share useful and valuable information with your clients – such as videos offering back care tips and helpful stretches and news articles about health developments. When you share this helpful content often, your followers will begin to associate you with being a trusted source of health information.
These are just a few of the ways that a chiropractor can help to attract new customers to their practice. The most important thing is to be creative and to think of new ways to get you out there. The old marketing methods are not necessarily that effective anymore, so it is crucial for chiropractors to adapt to the times and come up with innovative ways to grow their business.