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What Your Typography Says About Your Brand

Do the fonts you use say a lot about your company or brand? You bet. To help you understand this, we're going to go over the specific ways that typography says a lot about you and your business. No matter what industry you're in, you need to make sure you pay close attention to what typography you're using so that you can send out a unified message that people will be able to easily understand.

Brand Typography Benefits

Why Typography Matters

Here's a closer look at some specific reasons that typography matters so much when it comes to your brand and what people think about it.

  • Image - Typography matters because it allows you to create an image in a customer's mind. For example, if the fonts you use are clear and easy to read, people are going to assume that you have a brand that's friendly and easy to talk with if any questions or problems arise. On the other hand, a bad font can bring a bad image to your brand.

  • Clarity - If your font isn't clear and easy to read, this says a lot about your company. When people have trouble reading, they're going to think less of your brand as a whole. This is why making your fonts clear and easy to read is so vital for success with marketing.

Whether you want to believe it or not, typography says a lot about your overall brand. This is why it's so important to choose carefully. Here are some quick tips to make sure you choose the best font for your brand. 

  • Colors - Not many people think about this, but the color of typography you use can send a positive or negative message about your brand without you even knowing it. Choose carefully when thinking about font colors.

  • Sizes - Next, you'll want to carefully think about font sizes. If a font is too big or bold, it may make people think your brand is the same way - something that seems false. Make sure you use a font size that makes sense.

  • Font - Last but not least, you want to pay close attention to the actual font family you use. In most cases, sans-serif fonts are going to be a lot better for headlines and subheads, but they also work really well for other textual elements you might use. 

Using the tips above, you're going to be able to find fonts that really work to enhance your company's image. When it comes to brand, you want to make sure you do everything you can to enhance it and put it in a good light.

Written by

Jenny Corteza learned how to make a website from her older brother when he was in college. She liked it okay, but she prefers writing. There's something about the written word that really makes her happy and content with her lot in life.

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